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In the first place, the country's car market started an unprecedented fuel-car drop. Across the country, the price of 4s store terminal offers has been wiped out, and the entire fuel truck base has been a major source of interest, leading the way in the drop-off, followed by joint ventures and domestic fuel trucks。
In recent years, the rate of price reductions in the current round has been recorded as a direct drop of 50 per cent in some car-type terminals, at a price almost flat. Rovers, volvo, bba entry-type vehicles have gone down to the joint-venture vehicle block, the price of domestic fuel trucks has gone down, many old car owners have called for losses and ordinary people who are ready to buy them have seen a lot of trouble。
A lot of people on the internet are banging on the wind, saying that the fuel truck is going to be scrapped, that the industry is going to collapse, that it's going to go down, and that all kinds of extreme rhetoric are flying. Today, the whole of the story, without the use of obscure trade terms, sets out the true bottom logic of this big price reduction in the light of the latest sales, stocks, new energy penetration rates, new policy regulations, and the current state of life of the car company。
The bottom line is clear: the whole of the journey is not to sing empty fuel trucks, not to preach, not to create anxiety, not to banish words, all data is from the official statistics of the association, only to dismantle market competition, supply and demand conflicts, the truth about the transformation of the industry, to give ordinary people an objective reference to the car, to buy it, and to start with the original section。
I. Real price reduction: luxurious cars head-on, full-line divers
First, the most recent national terminal deal in april was made, with all the concessions being genuine concessions from dealers, without false propaganda, divided among luxury, joint ventures, and autonomous ladders, to see how much they were reduced。
1. Luxury brands: the main force of the price reduction in this round, with the largest drop at 50 per cent
High-priced luxurious cars, with very high thresholds, were the worst-priced camps this time, and they went straight out of the market。
Rover won the official aurora l’s price of $429. 8 million, the terminal fell directly to 23. 98 million, single stations fell by more than 200,000, falling by almost 50 per cent, and 200,000 could take the luxury suv, two years ago。
Volvo xc60 fell by more than 140,000, the final bargain fell by 250,000, and once a luxurious 4-car at the level of 300,000, the price of a common domestic joint venture is now the same。
The bba team has a comprehensive internal volume: audi q3, bmx x1, and the mercedes glb entry to the luxury suv, which generally gives 35-40 per cent of the profit, and the price of a naked car has dropped directly by 150,000; the audi a6l, bmw 5 series has a medium- and high-end car concession of over 100,000, with the flagship vehicle model approaching 270,000。
The most intuitive change in the price reduction of the current round is the fact that former luxurious brands, with their own premium radiance, are now subject to a substantial decentralization of the price threshold, allowing for the purchase of luxurious brands from the domestic car budget。
2. Joint-venture fuel vehicles: reduced prices for domestic vehicles
Following a drop in the price of the luxury car, the german, japanese and united states-owned joint-venture vehicles were completely unaffordable, and the entire line followed up with lee。
The popular maitendo terminal offers more than 60,000 discounts, and the naked car falls directly to 130,000; the long-distance, fast-to-entering car type is as low as 60,000. Toyota karola, honda yakoto and willanda have been able to reduce prices significantly, and the main vehicle type has generally fallen to a level of 140,000. The partial drop in the buick model was close to 50 per cent, tens of thousands of dollars to land, and the entire price system of the jointly financed fuel truck was completely disrupted。
3 nationally produced fuel vehicles: forced to follow the wind and enter-the-car prices bottom
An autonomous branded fuel car is also unmanageable, with a general decline of more than 35 per cent in the changan, young wai and jiley fuel vehicle types, and more than 50,000 entry cars can land at a cheaper price than many new entry vehicles。
Overall summary: undifferently reduced prices for all-fueled vehicles, deluxe leades, joint-venture vehicles and domestic vehicles, nearly 70 models involved in the current round of price battles, with the end yield rising by almost five years。
Ii. The core logic of deep-drilling: fuel truck prices are deranged, they're not just cars
The vast majority of articles on the internet offer price reductions, leaving behind the underlying causes, and ordinary people can easily be misled. From the bottom five causes of the new energy squeeze, the storage of the lake, the treasuries of the policy, the stock market, and the profit-making dilemma of the car industry, i broke down the truth about the price war to fit the reality of the real industry。
1. Full-scale market capture of new energy sources and substantial compression of fuel vehicle living space
This is the bottom of all the core of the price reductions, and there has been an irreversible turning point in the pattern of the car market。
Ifac's latest official data: in march 2026, the penetration rate of new energy vehicles exceeded 52. 9 per cent, meaning that for every two new cars sold in the country, one is a new energy car, and new energy is officially in the mainstream of the market。
In just one year, the penetration rate of new energy has increased by more than 10 percentage points, the autonomous brand of new energy vehicles has seized the mainstream price of 100,000 to 300,000 households, and high-end new energy has taken over a large share of the market share of over 300,000。
Counter-fuel trucks continued to decline sales, with their cumulative sales falling by 19 per cent each year and their market share shrinking. Consumer perceptions of car use have changed: urban commuters look at the cost of heavy vehicles, smart configurations, easy maintenance, and new energy sources are all over the board; fuel trucks are only needed for long journeys, low temperatures in the north, and uncharged。
Fuel trucks do not have a product advantage and can only buy off the remaining stock of customers at reduced prices, with price swaps as the only way out。
2. Significant backlog of inventory and urgent need for clean-up back-to-cage funds for the sixb vehicles in big countries
The biggest pressure within the car market comes from the stock of agry lakes. As of the first quarter of this year, the overall stock of domestic fuel truck dealers exceeded 3. 5 million, stock turnover days exceeded industry health alerts and a large backlog of vehicles in 4s stores。
The policy pressure on the vii emission standards of the superimplementing countries is approaching the ground, the new release requirements for the tail gas limit for fuel trucks are significantly tightened, and a large number of existing 6b fuel trucks are not able to follow up with normal registration and production restrictions。
Businesses and distributors are all tied to vehicles, with fixed daily costs for plant, site and personnel, and the more the backlog of vehicles is lost. Rather than being reduced to de-sale stocks in their hands, it would have been impossible to clear up the damage by reducing prices, quickly returning to the cash flow and moving space for the subsequent model。
3. The domestic car market enters stock games and is heavily overcapacity and can only rely on lower prices volume
The domestic automobile industry has long since moved away from the incremental market and entered a phase of brutal stock competition. While the country has an annual capacity of over 50 million vehicles, real domestic demand for vehicles is only around 27 million each year, with a large number of production lines idle and severely underutilized。
In the past, there was a need for new cars, which could be sold without a reduced price; now the population is almost saturated, with fewer new users, and everyone is robbing their customers。
Combined with the continuing low overall profitability of the industry, the average profit margin in the automobile industry fell sharply from 8 per cent in the early years to 2. 9 per cent today, and the margin of profit from car sales has been significantly reduced. In order to preserve market shares and keep production lines running, there is only a steady increase in the number of concessions, and price wars are in a vicious circle。
4. The transformation of motor vehicles has been delayed and fuel-car operations have had to contract loss
It's the deepest internal injury of a traditional car. Most of the co-ventures, old-licensed luxuries, are seriously lagging behind when the autonomous brands are fully deployed in new energy, smart driving, triple power technology, fast-temperatured and continuously upgraded。
Most of the new energy vehicles under the flag are simple oil-to-electric, intelligent, re-routing, car experience and low market recognition. The weight of the car remains tied to fuel truck production lines, supply chains, engine technology, slow transformation and burden。
Now that the new energy dynamic is set, the old fuel production capacity cannot be rapidly transformed, it can only be reduced to the consumption of fuel trucks, the gradual contraction of fuel operations and the gradual shift of resources to the new energy track, which by its very nature is the end of business transformation。
5. Accumulation of car purchase policies to further enhance the price reduction effect
State automobiles have been on the ground in exchange for old and new subsidies, with additional subsidies for replacement vehicles, reductions in the official price of car companies, concessions from dealers' terminals, state subsidies, and further reductions in vehicle purchase costs。
At the same time, consumers are becoming more rational, more transparent than price channels, more transparent and less blindly paid for brand premiums, and cars can only attract more and more customers, and markets are pushing prices down。
Iii. Transfer of the market: 3 mass mistakes, one-time talk
In combination with the headline positive energy science requirement, it avoids radicalism, corrects the misconceptions that are circulating online, does not create anxiety, does not advocate elimination, and is objectively reciprocating the industry。
Zone 1: the fuel truck will be completely eliminated
First, there is a clear conclusion: the fuel truck will not disappear quickly, let alone be cut off。
On several occasions, the ministry of industry and communications has clarified that the transformation of the automobile industry is “first-to-first-to-first” and that there is no national single fuel vehicle ban schedule. There are currently more than 300 million domestic fuel trucks, and long distances, remote areas, low-temperature vehicles in the north, and non-charged users still have to drive fuel trucks。
This round of price reductions is only a contraction of market shares, a return to reasonable prices, and stock-cleaning, not the end of the industry. In the future, the domestic car market will have a three-fold pattern of pure electricity + mixing + fuel, with three types of car models coexisting for a long time and suitable for different use scenarios。
Miss 2: 50% drop is a good time to miss. Now close your eyes
A large price reduction does not mean closing the door. First, the super-high drops are mostly concentrated in cold-door luxury vehicles, stocked old cars, and the subsequent share of the second fuel trucks will continue to shrink and the preservation of second-hand vehicles will continue to decline。
It is now only for immediate users, not for speculative hoarding and carclaying; ordinary families buy cars only for their own needs, and not blindly follow the wind。
Miss 3: the down price is the cost of the car, the quality will shrink
This price reduction is due to the final market concessions, stock clearing, the original production standards of the vehicle plant, the whole package, the after-sale system, the quality of the vehicle's hardware, the security configuration, and only the fall in the brand premium, which returns to the value of the vehicle itself。
Iv. Rational perception by ordinary people: just having to buy a car reference to build a proper car perception
The whole trip, no orders to buy or sell, no recommendations for operation, is conducted in a straight-to-cognitive manner and corresponds to the needs of ordinary people to purchase cars, which is fully consistent with the headline content。
1. Car selection on demand, free from price
In urban areas, where commuters, family stakes and the cost of heavy vehicles are used, priority is given to new sources of energy; fuel trucks are still better suited, often travelling long distances, using vehicles in remote areas, without charging conditions, and in the north during the winter. It's not absolutely good or bad to buy a car. It's important to fit the scene。
2. Recognition of the return of premiums and rational view of price reductions
In the past, there had been a high premium on luxury cars and a premium on joint-venture brands, and now the bubbles had been squeezed out of the market, and prices had returned to real value, which was a virtuous adjustment of the market, without surprise or panic。
3. Just need to buy a car to watch
During the lead-up to and after the purchase of the car window, the preference is sufficiently strong to allow the user to compete for the price; instead of having to hurry, the subsequent inventory will continue to digest and the reasonable price will be maintained for a long time without fear of losing the price increase。
4. Understanding industry trends: long-term transformation, long-term coexistence of goods
The heart of the automobile industry is electrodynamic and intellectual upgrading, with new sources of energy as the main long-term route, but fuel trucks still have a fixed market with the advantage of easy recharge and unrenewed anxiety. The industry is only structured, not a single product。
Final summary
The price of this fuel truck has fallen sharply across the line, and the luxurious car has taken the lead in dives, with a maximum drop of nearly 50 per cent, which appears to have been a tragic price battle, stripping off the surface of the mood for the essence, is the inevitable consequence of the market。
New sources of energy dominate the mainstream market, big stocks are in dire need of clearing, stock market competitor competition, corporate transformation shrinkages, policy re-adjustments, and five bottom-level logic overlaps, creating today's final price situation。
This is not the end of a fuel truck, nor is it an unbridled rejoicing, but a process of deep transformation of china’s car market, re-engineering of its oil and electricity patterns, and a return to rationality of brand premiums. The price of fuel trucks, which had been overestimated, had fallen slowly, markets were no longer blindly superstitious and consumers had more choice。
For ordinary people, there is no need to be influenced by extreme online rhetoric, no need to struggle with industry booms and busts, but only to combine their travel needs, their car environment and their daily budget. In the future, the car market will become more transparent and priced, with oil and electric cars operating in a functional and permanent manner, and the entire automobile industry moving steadily towards a healthier and more responsive approach to user needs。
