In april 2026, the 5 1st holiday was close, and there was a near desperate urgency in the fuel truck 4s. Sensor
50% off the aurora, 40% off the volvo xc60, audi q3, benz glb, bmx 1 all struggle between 50%
This isn't an ordinary promotion season, it's a collective downfall of the entire fuel truck market being pushed forward by reality
A few years ago, we had to raise the price of the car, and now we're in the showroom, and the contrast itself is more powerful than the price scale
Cars are still those cars, signposts are still those cars, but the consumer's ruler has changed
A lot of people used to buy cars, start with brands, faces, loads, and now more and more people do it: how much money is expensive, how much money can be sold in three years, and whether the technology will soon become obsolete
Once it's clear, it's a lot cheaper to get people back
It's not the fuel truck that's going down, it's going down so hard, it's not being pulled up as fast as it used to be
The data published by csa are not good, with 4. 82 million cars sold in the first quarter of 2026, a decrease of 20. 3 per cent
Domestic sales of conventional fuel vehicles were 2. 817 million, a decrease of 17. 6 per cent over the same period
It means the problem isn't just a dry season, it's not an ordinary inventory
Markets are rerouting, and many brands are still on the old road, and they're just driving harder
Some people say it's a good thing that the car is cheap. Consumers find something
You can't be wrong, but you can't just say half
When "the cheaper" becomes the universal mind, the price drops are no longer the buttons that stimulate purchase, but rather the reasons for watching
It's a 70% discount today. Will it be 50% tomorrow
Can't it be lower at noon
Consumers aren't impulsive. They don't see a one-off preference, they see a downward expectation
It's not more expensive to buy a car, it's more like falling when it's done
It's not a 4s store, it's not a brand, it's a whole fuel car value chain
The domestic fuel truck has already pushed the price to 50,000 dollars, and the joint venture brands are all over the world. Goods
Looks like everybody's in jeanley, actually taking the last one and thinking about the fuel truck
Everyone knows that if the stock continues to pile up, the money chain, the channel confidence, the used car price will follow
But at the same time as the fuel truck was selling, news from the new energy source was almost like another world
Five new batteries were released on april 21st in the ningde era, not so much about how beautiful the parameters are, but about the psychological edge of the fuel truck
Condensate cell core energy density of 350 wh/kg, sedan renewal of 1,500 km and full suv size of over 1,000 km
The third generation has over six minutes to 98%
These numbers are in the past as if they were concepts, and now they're turning into commodities
The fuel truck used to use two words to comfort itself: "trains don't run far away," "charge too slow," and now they're losing their point
There's a real place for technological development. It doesn't stop for someone who can't afford the old order. People
Not for consumers
As the experience gets closer, costs are lower, and infrastructure becomes more dense, the choice shifts naturally
People don't abandon fuel trucks on purpose, they just pick a more economical tool for themselves
There's a deeper change in this. A lot of people haven't noticed
The nind era boosted sodium ion battery production, not only by adding a technical route, but also by putting the cost of electric cars down. Cut
Sodium is more resource-rich and less costly, and competition for electric vehicles below $100,000 will increase once they are successfully scaled up in the fourth quarter of 2026
At that time, the fuel truck didn't even ring the "i'm at least cheap."
That's how the competition is. It's not that you're expensive, it's because you're not worth anything
The external risk of oil prices is also spilling the fuel truck's short plate. Large
The situation in the middle east was so tense in the early part of march that international oil prices rose sharply as soon as factors in the straits of hormuz moved
Although domestic oil prices were revised downwards once on april 21, it was more like a short pause after successive increases, which did not mean that uncertainty had disappeared
It's not just how much fuel is added to the fuel truck, it's going to go up again next month
The electric cars are not without trouble, but at least the electricity costs are more stable and the daily costs are more predictable
For an ordinary family, this certainty is itself attractive
Honda's situation is particularly representative
In june 2026, the hwang po factory in hiroshima will be completely shut down and its capacity will be reduced by about 40%
Honda was able to sell 1627,000 more in china in 2020, with only 645,300 in 2025 and continuing in the first quarter of 2026. Slide
A brand that's grown up with a lot of families
But markets don't rely on kindness to generate electricity, and consumers don't want to take on higher car costs and lower expectations for the future
It's important to respect the past contributions of these old brands, and to acknowledge the fact that it's hard to hold on to the new competition. Bureau
It's not a sudden change of heart for chinese consumers, it's a change of logic
Whoever can provide a lower cost of use, faster remedial efficiency and more stable follow-up experience, will be easier to win the market
It's a simple choice
It's heartening to note that chinese cars are not depressed by domestic restructuring
In the first quarter of 2026, 22. 26 million cars were exported from china, representing an increase of 56. 7 per cent over the same period, of which 954,000 were exported from new energy vehicles, or 1. 2 times the same period
It means that the domestic market shuffles hard, not just the story of who falls, but the answer to who stands up
China's automobile industry has experienced transformational pains while pushing new energy products to wider overseas markets
In the end, the sharp drop in fuel truck prices is not an isolated commercial news, but is linked to technology routes, consumption habits, international energy patterns and industrial competitiveness
China's oil is highly dependent abroad, and once oil prices are affected by the international situation, ordinary people's travel costs and national energy security will be compromised
The increasing penetration of new energy vehicles has never meant more than “buying cars,” but it is helping society to reduce its dependence on external oil routes
It's a steady move, and it'll get even stronger
So, this price war seems to be a big deal, and the real theme is really calm: the old age didn't disappear overnight, but it's really getting out
For consumers, the purchase of cars should not be limited to immediate discounts
It's going to be a lot more expensive for a firm to keep up with its past strengths
Cheap is never the answer. It's the true protection that sustains the value. River
The 4s store 5-1 is gonna be a lot more fun, the promotion posters are gonna be thicker, the sales are gonna be faster, but the last one left in the market is not the loudest, but the one who knows the way forward
It's not just a need to travel, it's a way of life
See the trend, not the wind, but not the turn
When times change, hesitation is understandable, awakening is more precious
