In recent years, with the help of electricians and social media, a wide variety of wigs have surged on domestic and foreign markets, creating large consumer markets. Why is there so much demand for wigs and how does the industry develop
In the workshops at the wig production company, journalists observed that employees were tailoring and processing the fiber wire into wig strips. At present, over 80 per cent of the company's total sales are exported, and the first batch of wigs produced will be exported to africa。
Henan xuchang, the production manager of a wig business, cai ji-sung: fiber hairline was a process before the hat was made. Our wigs are made out of fibers, which are assembled on top of the hat through a high needle process。
Journalists have learned that the price of wigs is far greater, that the price of wigs used as raw materials varies between hundreds of dollars and that the price of wigs used as raw materials is often over $2,000, with some long wigs and even over $10,000. Since the beginning of the year, there has been a certain increase in sales, both of lower-priced fibre-fibre wigs and of high-priced real wigs。
Zheng wengqing, chairman of a wig business in henan xuchang: this year, sales indicators are on the rise, and outside of the country we are now in new business practices, such as online and toc retail, which are also growing by 20-30 percent。
Professionals told journalists that the wig industry was not a “blue sea market” and that product homogenization had been high and the industry was highly competitive. The wigs are less expensive and simple to maintain than for other means, such as implantation. As a tool for improving the image, there is a growing interest. The demand for wigs has increased steadily in recent years, creating new opportunities for many enterprises。
Personalized demand is growing. Young people are new to wig consumption
In addition to reducing hair and scalp injuries from dyeing, the wearing of wigs saves young people time to go to hairdressers, which is an important reason for the increasing prevalence of wigs among young people。
At present, wigs are no longer the exclusive object of older persons or people with hair problems, and an increasing number of young people are beginning to buy wigs out of aesthetic or cosplay-like demands. The prevalence of wigs such as ear dyes and fake ponytails has increased the prevalence of wigs among young people. At the same time, young people prefer wigs that are priced at hundreds of dollars and used as raw material, as opposed to wigs in which older persons prefer to use their real hair。
It is understood that, unlike the persistence of competition with other industry powers, the wig market is becoming smaller and smaller in traditional bulk orders, with increasingly fragmented orders and often more opportunities for small and medium-sized enterprises (smes) as demand for individualized products grows among young people. Many small and medium-sized enterprises have set up live booths for clients both inside and outside the country that specialize in individualizing demand。
Zheng wengqing: the first feature is that there are more channels to choose, and now there are more than four or five channels on the line, both within and outside our borders; the second feature is that the audience is younger at its age; and the third feature is that the audience, in addition to the women, is also growing in male proportions。
Industry believes that the wig market will continue to grow in the long run as demand in domestic and foreign markets increases。
The director of a wig factory in henan xuchang hears rain and rain: generally, the wig season is in september of each year, followed by "two elevens" and "christmas" until march of the following year, plus now that there are a lot of cross-border distribution channels, it's good for the second half of the year。
