One, focusing on "false," but becoming foreign favorite
In the fast-solding of a cross-border electrician platform, the best sales were made in 2021 during the “two eleventh” period, with the exception of intelligent homes and small household appliances, which were “hong chang wigs”。
Such a scenario is not anecdotal, and in recent years china's exports of products have remained at over $3 billion, with about 80 per cent of global wigs “made in china”。
Who's buying a wig from china? North america and africa are the most important buyers of the more than 120 countries and territories where xu changfa products are sold。
For climatic and biological reasons, african-american hair is generally dry, is easily released, is difficult to manage, and a variety of wigs is the best option for modelling. No wonder mr. Cardi b, who was live during the epidemic, was a lamentation of the wigs that could not be delivered, in addition to calling on fans to protect themselves。
According to the kenyan hair market platform afrourembo, kenyan women spend $500 a year on their hair, a good figure, but this is almost 20 per cent of the annual income per capita in the area, so the love for wigs is not blowing。
The hubba 2021 newspaper, the leading company of xu changfa, shows that more than 80 per cent of its operating income comes from abroad, with the largest share being in the americas (39. 32 per cent) and africa (36. 99 per cent)。
On a cross-border electrician platform, six of every 10 wigs sold globally come from xuchang, and a transaction is completed on average in two seconds. Not only would the shelf be empty if a small amount of product were produced, but the fear of the majority of women of african descent would also be empty。
A wig with no technical content, cheap? Wrong
Overseas consumers need wigs, but why is it chinese
It would be a big mistake to think of the cheap price of foreign goods: a fake sale price is common, and from the mid- to low-end wigs to the very high-end of the tens of thousands of yuan, sales abroad are very good。
How can a little wig sell this price? It's not like the business is robbing money, but there's not much profit in the wig: 3,000 for the wig at about $2,400。
High- and middle-end wigs are made in a complex manner, with nearly 20 stages of quality check-ups, and raw materials and labour are the bulk of the cost。
It is clear that the raw material for the medium- and high-end wigs is not electrostatic fibre, but real hair. In the early years, chang would go to the remote mountainous areas of yunnan to buy long hair from ethnic minorities, and almost all the countries with long hair would be able to see them, with a peak of 20,000 bringing back thousands of tons of hair from all over the world to xuchang's workshops。
However, in 2017, unprocessed persons were added to the list of bans on imports of solid waste as “marine litter”, resulting in a further rise in the cost of raw materials for wigs. According to the securities times, at the beginning of the twenty-first century, the human price was 200 to 300 yuan per kilogram, while in 2021, 60 centimetres of chinese braids had been sold to 6,400 yuan per kilogram。
With regard to the manual parts required for wig making, a large part of the process had previously been transferred to the dprk, where the same area of hand hooking was only $10-20, or almost tenfold, in xuchang, but the impact of the epidemic had led to a straight rise in labour costs。
The materials came from south-east asia, were manually branded by north korea, henan xuchang, and goods were sold to mefira — in the earlier period, the seemingly unattractive wig was in fact a major international project。
What's the use of "the capital of the wig"
As china's largest producer and export base, and even globally, xu chang's per capita production in 2020 reached $78,000, ranking fourth in henan province。
In 2021, the city of xuchang exported 22. 27 billion yuan worth of goods, an increase of 79 per cent over the same year. The growth rate was the highest in the province. The largest contribution was made by products, which amounted to 15. 16 billion yuan, or 71. 3 per cent of the total。
The wig industry, xu chang did it for hundreds of years. It has been told that during the year of the ming dynasty, xu chang began to produce wig props, mainly for play. By the time of the dawn of light, xu chang's businessman, white zin, and the german businessman hunt, had mobilized locals to buy their hair and process it and sell it to europe, which was the starting point for xu chang's wigs across the globe。
For a long time thereafter, xu chang's wig stayed in a rough-processed business model and production technology and distribution networks were once controlled by japanese and korean enterprises, which took some 70 per cent of their profits. In the 1990s, xu chang wigs such as rebecca became autonomous brands and expanded overseas marketing networks, including through joint ventures with foreign firms, gradually reversing the situation。
Today, xu chang has nearly 300 export enterprises with more than 300,000 practitioners. The resident population of xu chang was less than 4 million, equal to 1 out of every 15 changs making wigs in foreign trade, which were close to 30 per cent of the country's total。
While the highest share of domestic wig markets now exists in both rebecca and remy, their main objective will probably remain overseas。
According to shigeshi, a wig salesman in africa, there may be 500-600 changs in the region, who can easily reach their hometowns, as every larger hair-producing enterprise in xuchang will have expatriate workers。
The hairs of afro-descendants are all over their heads and behind them is a city that has been struggling for centuries. How national goods and even chinese culture should get out, perhaps in xu chang's wig。
