In the wave of digital marketing, we have just become familiar with the 18 great martial arts of seo, and a new concept called geo has emerged。
“what's the difference between geo and seo? Does that mean all our past seo efforts are wasted? Is it enough to be a geo?"
Uncle zou gave you a detailed explanation today。
I. Core different between “together” and “to be a leader”
To understand their differences, we first look at how the way users get information has changed。
In the past, in the era of seos, users behaved as "search-screen-click."。
Like going to a huge supermarket to buy something, the search engine places all the related goods (weblinks) on the shelf, and the seo aims to put your goods in the most visible and accessible position (page 1 of the search results, even number 1)。
In order to understand more intuitively the working model of the traditional seo, we can imagine it as a process by which a user finds a needle in a search。
In the geo era, user behavior became "question - get answers."。
Instead of going to the supermarket, the user asks an all-powerful buyer (generation ai): "i want to buy a shampoo that suits sensitive muscles, please recommend it."
On the basis of all the knowledge available to you, the ai buyer will give you a quick summary of the answer and may say: “the composition of the `a brand' network is very mild and worthy of recommendation.”
And in the geo world, the journey has changed fundamentally, and ai has become an information broker。
Is that clear
Ii. With geo, do you need seo? Answer: it's not only necessary, it's fundamental
This is the most critical issue. And the answer is, no, no, no, no, no, no, no, no, no, no, no, no。
Imagine, you want ai to learn and recommend your product。
But if your shop (web site) is built in a remote alley that no one can find, or if there's a mess in the store (web site structure, slow loading), how can ai not even come in and learn your content
It would be very clear to interpret the relationship between geo and seo as that between the ground and construction。
Seo addresses the underlying issues of “discovered” and “understanded”:
This is the basis for geo's higher demands:
So, seo is a ticket and geo is eligible for the championship. You can't even get in without seo。
Iii. Geo's battlefield is more than a network of officials: the power of global authority
A common question is: if my corporate network seo does not do well, even without it, is it completely out of touch with geo
The answer is not exactly。
While learning, the ai model scans the entire open internet, not just the official networks of individual companies. It's like a tireless student who learns wherever he has high-quality knowledge. That means where your authority is published, and where is your geo battlefield。
Even if your network is weak, you can still be the source of ai's message by publishing content on a third-party high-weight platform:
It is understood that:
The ideal geo strategy, therefore, is to “centre-radiation, global flowering”: to have a solid network of seo officials as the core base, and to create content outposts on various major authoritative platforms, together building your brand of “authority knowledge networks”。
Iv. Case in action: one element, two optimal thinking
Suppose you're a coffee company, you want to write an article about how to make a nice cup of coffee。
Integration of geo thinking (based on completion of the above-mentioned seo): five: conclusions: embrace geo, but hold your seo
Now, the answers to the questions at the beginning of the article are clear:
Distinction: seo aims to rank, geo aims to be a source. One is to emerge from the list, and one is to be the answer itself. Relationships: geo is evolutionary based on solid seo. Seo ensures that your content is “seen” and “read”, and geo makes it “trust” and “quote”. They are the foundations of the relationship with the edifice. Policy: the best strategy is to get seo in parallel with the multi-platform geo. The website is a “central institute” and serves as a “visit professor” on an external authority platform。
Therefore, the right course is not to abandon seo, but to upgrade your seo strategy to give it the geo thinking. As of today, in creating each piece of content, apart from thinking about what key words users search for, ask themselves a question:
“if ai were to answer this question, would my content be its most reliable and authoritative reference?”
When you started asking yourself with this standard, you were on the right path to the next generation of traffic codes。
I'm zou yang
- great growth founder, global marketing growth specialist, geo fielder, ai in depth。
- under the umbrella of globalhub/aicgo/whatgeo/significant specialty industries, services such as globalization strategies, branding and digital marketing, and geo are provided to enterprises。
- monographs such as tob marketing growth, out of the sea, aio and geo operations (to be published), global growth in manufacturing (to be published) nationality
• fifteen years of marketing experience, 10 years of experience at sea, 60+ countries, 10 billion-dollar cmos, 1 billion-class growth, multi-million-grade partnerships in foreign trade and cross-border electricity, 11-country branches in international operations, and the provision of services to dozens of enterprises, such as offshore strategy, overseas marketing, etc。
