How much did you sell in the first half of the year
Who is the king
There is no doubt that the top light card market is the fastest growing and most competitive sub-market。
In the first half of 2017, what exactly was the pattern of the high-end light-calories? Who's strong and who's weak in each brand? Here's what fountain analyses, the main products are concentrated on over $100,000 in light card brands: gangbell, qingling bell, fukuda omako, jiang yee bell and east wind capt。
(note: high-end light card data for each brand is open)
01
High-end markets grew by 11 per cent, higher than industry
According to csa data, the domestic light-card market (including part of the card sales) sold a total of 853,000 units in january-june, an increase of 9. 7 per cent over the previous year。
In the first half of 2017, the high-end light card market continued to grow more rapidly than the light card industry. In january-june, a total of 122,000 vehicles were sold in the domestic high-end light card market, an increase of 11. 3 per cent compared with the previous year's figure of 110,000 and a net increase of more than 10,000。
The future demand for high-end light card markets is still high, as the light card industry moves towards high-end diversification. In terms of market share, in the first half of 2017, high-end light card markets accounted for 14. 3 per cent of the overall light card market share, and their current market share remains small or relatively high。
02
Old general: the bell, the bell grows steadily
In the high-end light card market, the river bells, the celebratory bells have been the standard for high-end light cards in the country, and they are also the old officers who break down the market。
In 2017, the escalator continued to be scaled up and, in addition to the launch into the market of an upgraded gas brake model, a variety of products were promoted. Thanks to this, 51,552 light cards were sold in january-june, representing an increase of 4. 9 per cent over the same period last year, when 49,154 light cards remained the “master” of the high-end light card market。
Of these, 10,000, 37,000 and 33,000 items were sold by the kaiser, sundar and kerr, respectively, almost at the same level as last year; the exports were completed at 0. 2 million, an increase of 38. 2 per cent。
The fact that the celebratory bells, which were already classic vehicles in the field of high-end light cards — 100 p and 600 p — have been introduced in recent years in multiple subdivided market models, including the kv600 introduced last year, also ensures a positive growth in sales. In january-june, 1,7059 light cards were sold in the festivities series, an increase of 2. 6 per cent over the same period last year's number of 16,621, which is the top four in the high-end light card market。
03
New show: omako, capt
Facing the old generals of the industry, such as fukuda omako, jiang yee-chuong, and dong feng keput, the new players are not weak in the high-end light-card market, and they are doing their best to expand their territory。
In 2017, handsome bells followed a precise marketing strategy, and promotional activities and new products were widely listed. In particular, this year's shanghai international car fair, where jiangyei released the handsome bell full-power truck and then came on the market in 12 regions, each station offered customized solutions for local industries, which also enhanced the first half of its performance. In january-june, 22,719 products were sold in the handsome bell series, an increase of 0. 9 per cent compared with the same period last year, when 22,508 were in second place in the high-end light card market。
In the game of high-efficiency logistics, fukuda's omako has moved at a fast pace, and new products have been launched since its inception in 2006, especially last year's launch of a brand-new product — the new platform, the omako super light card — which is a huge addition. In january-june, 19,272 items were sold in the omako series, an increase of 19. 9 per cent over the same period last year's figure of 16075, a net increase of 3197, which is at the top of the light card market。
In 2017, the east wind sharer light-carded new products and services were added in tandem and, in the first quarter of the year, the east wind cape k6-zd30 city was launched, quickly seizing the country's five markets. In january-june, 11,619 items were sold in the keput series, representing a surge of 114. 9 per cent compared to 5407 in the same period last year, making it the fastest-growing segment of the market。
Concluding remarks
With the full implementation of the light-calorie 5 emissions on 1 july, the trend towards high-end productization has become more apparent, competition in the high-end light-calorie markets has increased, and what new changes will occur in market patterns in the second half of the year? See you at the end of the year。
