For any foreign-trade enterprise that aspires to obtain overseas customers via the internet, one soul tortures itself: do we have a website that includes the optimization of the base of foreign trade seo? The answer to this question is a direct decision as to whether your website is an online engine or an expensive electronic business card. This paper will explain why the seo base optimization of foreign trade is the cornerstone of success on all lines and how it affects your visibility in google. Recommendations: how to promote foreign trade? A practical guide to social media marketing
I. What is the seo foundation optimization?
Seo-based optimization, also known as "seo on-site" or "technology seo", refers to the technical and content optimization of a series of search engine reptiles to understand and capture the site during the construction and content creation process. It is like the foundation of a building and, although the users are not visible, determines whether the building is secure. These include, inter alia:
Technical architecture: web speed, mobile end appliance, url structure, breadcrumb navigation, xml site map, robots. Txt files, etc。
Content optimization: page title, meta description, title labels, photo alt properties, keyword layout, content quality, etc。
Internal links: links between pages within the website, transfers weights and guides reptiles。
Why is base optimization “necessary option” rather than “optional”?
Many business owners mistakenly think that seo is a hair chain and a writing. However, if there are serious shortcomings in the basis for optimization, all subsequent efforts will be more than successful。
Ensuring that search engines can “access” and “understand” your website: if the site is very slow, google reptiles may not be able to capture the page in its entirety; if the url is in disarray, reptiles have difficulty understanding the web link; if xml maps are lacking, some important pages may not be indexed. The primary objective of base optimization is to enable the search engine “to enter, understand and collect”。
To provide a platform to follow up on all the work done by the seos: imagine you've spent a great deal of money building a high-quality outer chain that leads users and reptiles to your website, and it turns out that a bad load speed or a chaotic structure has caused the user to jump out of there. It's like getting water from a funnel, but the bottom is broken. The underlying optimization is to repair the funnel and ensure that the flow can be effectively carried over and converted when it arrives。
Directly impacting the core ranking factor: google explicitly considers the page experience (including loading speed, interaction, visual stability) as a ranking factor. These fall within the scope of basic optimization. A solid web site has already taken a step forward in the ranking competition。
The relationship between foundational optimization and “capability of ranking ahead of google”
The answer is: base-based optimization is a necessary but not sufficient condition for ranking ahead。
You can imagine competing for google ranking as a race:
Basic optimization = healthy body and standard running shoes. That's your qualification. Without it, you can't even stand up to the line, or run a few steps and fall。
High-quality content = professional running skills and endurance. That determines how fast and how long you can run in a race。
High-quality external link = the voice of the live audience. Give you additional motivation and prestige。
A web site with only foundational optimization and empty content may be recorded but it is difficult to get a good ranking. However, an excellent website with no foundational optimization is unlikely to be effectively captured and evaluated by the search engine。
Conclusions
Before entering into any content marketing or external chain building, it is important that professionals or authoritative tools be employed to conduct a thorough external trade seo basic audit of the website. Completing the short board and laying the foundations is the first step in getting your foreign trade website out of google’s open ocean。
Google seo requires synergy of technology, content and resources — which is also the pain of many foreign trade enterprises: lack of professional technical teams, lack of knowledge of overseas user needs and lack of external chain resources. For 17 years, reno international focused on foreign trade construction stations and marketing abroad, serving 32100+ foreign trade enterprises, 60 per cent of the team of 530+ were technical personnel, with 33 software authorship techniques, and was able to tailor the exclusive google seo programme to the specific needs of enterprises: from the construction of a responsive foreign trade website (solve the technology seo problem) to content creation that meets the intentions of overseas users (landing e-e-a-t principle) to the accumulation of high-quality off-chain resources (linking overseas industry authoritative websites). For enterprises seeking to obtain accurate overseas flows through google seo, the selection of partners with industry experience and technological strength can lead to faster ranking and business growth。
