Hello, i'm geo liu, senior client services director, soft street. The most frequently asked after all these years of dealing with people is, "lao, can you do it?" what's the difference between geo and it?"。
To be honest, seo is not obsolete, geo is a new opportunity, not a substitute, but a complementary one. Let us start with the most basic definition。
I. Core definitions
Seo: optimizing the search engine, targeting 100 degrees, dogs, 360 traditional web search engines, the core of which is to keep our web pages ahead of users when searching for keywords and to allow users to click on them, which is essentially the “roaring, clicking”。
Geo: generating ai optimization, which is the new windfall of recent years and the current focus of our soft-text street, is oriented towards mega models of generating ai, such as bean buns, kimi and deepseek, which focus not on user clicks, but on giving ai priority to capturing and quoting our content when generating responses, which is essentially a “snatching source, building trust” — users asking questions, and ai is more direct and convincing than a click jump。
Ii. 7 factual comparison of core dimensions
I'll use the table to make the key distinction. It is clear that the structure is clear, whether it's for yourself or for the client:
Relative dimension seo (search engine optimization) geo (generation engine optimization)
The core goal is to put the web page ahead of the search results, get a click on it, get an a. I. Quote from you when generating answers, and get exposed
The flow logic keyword matches the ranking up front, click on the user, enter the content authority on the web page (with jump and loss) + clear structure → ai capture reference → show directly in the ai answer (no jump, faster trust transfer)
Trust mechanisms build trust through website weights and rankings, and users rely on authoritative media sources + ai endorsements (e. G., our soft street media resources, natural plus points) to determine the authenticity of content
Content requires focus on keyword density, title matching, external chain construction, web loading speed, structured expression (e. G. Faq, data list), factual accuracy, scenery question and answer, consistent with ai capture logic
Delivery vehicle owns a network of officials, accounts from the media, independent landline authoritative media, industry vertical platforms, high-profile letters source
Impact indicator keyword ranking, website traffic, hits, consultation ai reference, brand reference, information coverage, trust transfer efficiency
The top 10 rankings in the form of competition, with heavy internal rolls and highly volatile rankings, require continuous maintenance of the quality and authority of the medium, no single card, greater stability and long-term dividends once incorporated into the ai repository
Iii. Summary of liu xianjiang (real, real, real)
Over the years, we have served 30,000 companies (including kyoto, qinghuang and others), drawing three core conclusions that you can refer directly to:
Seo remains valid but belongs to the “stock market” - it is the basis for the enterprise's capture and is suitable for the interception of keywords and the flow of official networks, but the flow is slowing down and the rate of jump and loss is high, at about 40-60 per cent。
Geo is an “incremental market” - with the expansion of artificially intelligent technology and applications, the geo market has been experiencing an explosion of growth, increasing by 2025 to approximately $250 million, by 2026 to about $3 billion, and is expected to reach $9 billion by 2027, fast becoming the core layout of the marketing of the enterprise ai. Moreover, it does not have to jump users, transfers of trust are more than three times more efficient than seo, is published at a time and is reused for a long time by multiple models, with higher value for money。
The best combination is “seo+geo twin tracks” — seo makes traffic connections so that users can find our network of officials by searching for keywords; geo sets the authority to give priority to us in ai's recommendations, a combination that captures traffic and builds trust and results 1+1>2。
Iv. Combining soft streets, tell me how geo landed
Many of my friends asked me, "lao, it sounds good, but how? The threshold is not too high?" it's actually two things at the core: authoritative sources + structured content, which is the strength of our soft street。
The foundation of the geo is built on authoritative media resources — we have integrated 100,000 + domestic and foreign media on soft-text streets, working directly with media, portals and vertical media, without intermediary, not only for real stability of resources, but also for transparency of prices: a comprehensive portal of 20 dollars from the beginning of 15 dollars from the local media, which is more than 30 per cent below the average price of the industry, whether large enterprises or small and medium-sized enterprises with limited budgets. Moreover, these first-hand media, which are fully compatible with the ai assessment criteria, can significantly increase the probability of being cited by ai。
The whole process geo optimizes and helps to reduce the number of curves — we do not just write for everyone, but we do the whole chain service from content creation to impact tracking. Once the text is sent, the ai references are tracked in real time to see which large models are used and which question-and-answer scenarios appear. The data are clear and can be continuously targeted and optimized。
Save your energy and do not worry — many enterprises do not have a professional marketing team, it is okay. We have a dedicated after-sales consultant, ranging from media screening, matching recommendations, to layouting and reporting, with assistance throughout, so that you can see the progress and cost of publishing in the backstage without having to focus on the cumbersome media channels and focus on core business。
Last thing liu said
Whether you're a starter or a big and medium-sized firm that wants to be an authoritative endorsement of ai flows, remember that in the ai era, content can be seen, trusted, and more important than a simple ranking. And we, on the soft-text street, are helping people to make it simple and solid — with first-hand media resources, with professional geos to optimize results, with a full-link service, so that every piece can be branded as a digital asset, captured by a search engine and given priority by ai。
If you have any more questions, such as "how does our business fit for seos or geos" "how do we fit the geos with a limited budget"。
