The seo doesn't get on. It's not just the outside chain
Many offshore companies are doing seos, and most of the budget is on the outside. This direction is correct in itself — the outward chain remains one of the central signals of google's ranking, and there is no substitute for the high-quality outward chain in terms of weight transfer and brand confidence。
But we often meet customers who have a lot of out-chains and drs going up, but the rankings are rising very slowly。
To ask me, "is the outer chain not good enough?"
I usually ask, "did your website make a technical diagnosis?"
In the vast majority of cases, the answer is no。
Exterior chain and technology seo, a synergetic relationship
That's one thing many people haven't figured out。
The function of the outer chain is to transmit weight and trust to your website. However, the effective flow of weight within the station and the real benefit of the target page will depend on the technological structure of the station。
Example: the outer chain is watering the reservoir, and the technology seo is the conduit system for the reservoir itself. If the channels were porous and blocked, it would be difficult to pour more water into fields requiring irrigation。
So we do the project, and the external chain and the technical diagnostics are never one or the other, but rather the solid foundation of the site, before maximizing the effect of the outer chain. Clients often ignore the first half。
The real state of the technology in the station
We've done an internal count: the first technical diagnosis of the offshore clients who have served in the air has resulted in an average of 60 to 200 recovery problems. At least 30 per cent of them fall into the category of “serious impact ranking”。
If these problems are not resolved, the effects of the external chain input will be severely diluted — the same dr50 outer chain, a technologically healthy station may be able to eat 80 per cent of the weight, while a station with a serious technical problem may be able to eat only 30 per cent。
The following are the five most frequently neglected technical issues that have a significant impact on ranking, according to the frequency of cases we have dealt with。
I. M"invisible internal injury" for eta tag
Three of the most common issues are repetition of title, missing description, and repetition of description。
It sounds basic, but the truth is... A 100-page wordpress station, with 50 pages of mIt is normal, not an exception, to describe duplicates, 30 titles that have been cut off too long. In particular, woocommerce's product pages and classification pages, as templates are automatically generated, are almost always problematic。
What are the consequences? Google views these pages as "low-segregation content", which significantly reduces their chances of participating in the ranking. Your page isn't ranking behind, it doesn't even go into the ranking pool. In such cases, these pages are sent through the outer chain, and the efficiency of the transfer of weights is significantly compromised。
Re-directional chains and re-directional cycles
Website modifications, url adjustments, https migrations ... Each operation may contain a redirection. It was a long time before a url jumped four times through a→b→c→d to the target page。
Google reptiles have a “crawling budget” for each site. Every more jump in a chain consumes an extra budget and, more importantly, dilutes the external chain weight transfer — the one you buy points to a, and the weight may have been lost in half by four jumps to d。
We have seen cases in which an old station has more than 300 re-directed chains, natural flows have increased by 40 per cent within two weeks of clean-up, and the accumulation of extra-chain weight has finally become “circulation”。
It is not clear that this problem is not fully diagnosed。
Iii. In-station link structure disorders
Examples include:
The essence of this type of problem is that the internal weights cannot effectively flow to the core page. Even if the front page weights are very high, they do not reach the product details or service pages。
The product detail pages at many of the b2b sites have been poorly ranked, not because of poor content or inadequate outer chains, but because the product pages are marginalized within the chain structure。
Iv. Chaos on canonical labels
Canonical is telling google which version of the page is the main version. Mismatching leads to:
Once these problems arise, google will get confused as to which version of the index i am, and the result will be a total reduction of power. The shopivy station and the multilingual site were particularly vulnerable to the pit。
V. Pictures and page performance
Images missing alt properties, image oversized, missing videomEta tags, first-by-word responses are too slow - each of these questionnaires appears to be non-lethal, but folds can significantly lower the core web vitals scores。
And core web vitals has been a clear google ranking factor since 2021。
An electric power station with 2,000 product maps, with 1,000 missing alt and 500 more than 1 mb, is towed below the red line for mobile end performance. In this case, even stronger external chain signals would also make it difficult to rank the entire station in the first row。
Correct order of seo input
Technical seo diagnostics are not a one-off exercise, but should be used as a cyclical process. The rhythm i suggest:
On the web line, a complete diagnosis is made and the basics are locked. The cost of repairing this phase is lowest。
After each major change: must be rediagnosed. The reprogramming will almost certainly introduce new problems, from re-direction to mEta conflict, without exception。
Daily operations: quarterly full site scanning, monthly focus page scanning。
As for the rhythm of compatibility with the outer chain, our practical experience is:
Phase i: technical diagnosis + rehabilitation of serious level problems (1-2 weeks) phase ii: basic content optimization + simultaneous propulsion (continuing) phase iii of external chain construction: increase or continue to optimize technical details based on data feedback
Skipping the first phase of direct off-chaining, not to say that it is not working, but that roi will make a discount — the same budget, with a much lower ranking。
At the end
Back to the question at the beginning: what should we do
My answer is: the outside chain should be done and the technical diagnosis should be done, but in the right order. It takes one or two weeks to diagnose the technical problems of the website, repair the critical ones, and maximize the impact of external chain inputs. This is how the budget allocation for seos is the highest value for money。
Many clients, after technical repairs and looking back at the ex-chains, are surprised to find — the same ones, and suddenly the effects come out. It's not the outer chain that's changed, it's the station that can finally catch it。
A free seo technical diagnostic tool has been put on line to help with your fast-track station problems. It is automatically ranked by severity and can be directly experienced。
