Both corporate and individual websites will have a process of optimizing their dissemination. This is a system engineering exercise, and to be successful and strong, it is necessary to begin with a comprehensive understanding of site optimization。
I. What is the purpose of website optimization
Simply put, it is to communicate the content, manifestations, etc. Of a website to the users in order to optimize outreach. A reasonable combination of keywords, links, codes, text descriptions, etc., as well as a reasonable mix of web functions, web layouts, structures, etc., need to be considered in order to ultimately achieve the goal of increasing ranking in the search engine。
There are three broad lines of optimization: internal optimization of the website itself, user-specific optimization and optimization of the search engine。
1. Internal optimization of the website
The internal optimization of the site is divided into two areas: the internal physical structure of the site and the internal logical structure of the site. Physical structure refers to the physical directory of the website and the location structure of the file; logical structure refers to a network of logic or links formed by internal links to the web page。
(1) physical structure:
Small websites typically have pages located directly in the root directory, forming a flat physical structure. It would be very difficult to maintain medium-sized and large-scale websites in the same layout, which would require tree-shaped structures, multiple channels under the root catalogue, and the posting of pages under each channel。
(2) in terms of logical structure:
The home page is generally not directly linked to the content page, unless all the channel home pages of the special pages that you so much want to push are linked to the other channels home page, and the channel home page of the website home page is linked to the content page that belongs to your own channel。
2. User-specific optimization
To understand what users need and to respond to the need for page optimization, to start with demand and to show in a reasonable location the hints that can attract them. It is only natural for a site to perform in a search engine when it is easy for users to access valuable information and provides them with continuous access to valuable information. If a website does this, it will naturally get a good ranking in the search engine search results. In turn, it is not realistic to obtain ranking results in other ways without attention to the basics of the site's optimal design。
3. Optimization of search engines
The optimization of the search engine is intended to make the site more acceptable to the search engine, which will make some relevant comparisons of the content of the site and display it to the user (searcher) through a browser. By studying the patterns of entry and ranking of search engines, proposing technology and content optimization programmes for the web site and marketing programmes for external links, the internal structure of the site is more in line with the search engine's intake and ranking algorithm and is more recognized by the search engine algorithm, which naturally increases the relevant ranking of your website。
Ii. Specific ways to optimize the website:
Website optimization is a system engineering exercise that includes a wide range of work. Their specific operational methods are probably as follows:
1. Analysis of website architecture
The structure of the website is consistent with the reptile preferences of the search engine, and facilitates the analysis of the structure of the seo site, including the removal of the poor design of the site, the achievement of tree catalogue structure, and the optimization of the navigation and links to the site. More importantly, each page of the website brings traffic。
2. Critical word optimization
Collecting and grouping many keywords related to your website or product, it is best to find those that are rarely used in search, and not focus on the most popular keyword, which will lead to very high competition, especially for new stations, which will make it extremely difficult to get a good ranking in the short term. Therefore, finding a cold door with relatively high search volumes would be extremely effective. Of course it's harder。
3. Optimization of internal links
Internal links refer to the interlinking of content pages under the same website domain name. For example, links between channels, columns, final content pages, or even between keywords in a station can be classified as internal links, so internal links can also be referred to as intra-site links. Optimization of internal links is in fact the optimization of intra-site links to websites. The first page of the website, the channel page, the classification page, the column page, etc., are all list pages, the content of which should consist of the linked anchor text, which helps the search engine capture and achieve a good ranking. Articles should be linked to each other, and as many articles as possible from this site should be transferred to other places, and each article should be linked to the home page if a keyword appears。
4. Optimization of external links
External links are also known as reverse links and are links to other websites that point to their own websites. External links largely reflect the popularity of the site and are an important part of the search engine ranking. External links are closely linked to pr values, and the more external links, the higher the pr, the higher the ranking of the website。
