Number one, dig words
The search for keyword ranking is optimized and the first step is to find all key words on the product。
1 brand word
As this is a corporate-related brand key, as long as it is a brand name for a large site, it is essential to acquire its functionality, mainly by retaining existing or potential users. As it is a corporate-related brand key, it is important to acquire large websites. Its main role is to retain existing or potential users。
2 product words
Since the product terminology indicates clear requirements that would be more effective for potential users, it is worthwhile for those potential users。
3 common words
The web site contains a large number of industry-related keywords, so that the flow of commonly used terms is large and suitable for potential users, such as questions and answers。
4 sets of terms
These keywords are often not product-related, but reflect the mainstream interest of the target audience, and there is therefore some potential for user transformation。
5 competition words
Competition terms refer to key words that competitors optimize in their own websites。
Ii. Methodology of experience
We can expand the target keyword according to the user's search habits, but the extended word is actually limited, so we also need tools to dig into long endings。
2 long ending keywords toolbar network: keywords database, web keywords database, long ending keys database, industry keys database, target keys database available, forecast, export。
35118: this is a tool that most people use. It could help us dig up a lot of data and produce data on the results of various projects. In addition, the new brain map analysis function can provide substantive assistance when we write articles。
4 golden keywords tool: this tool has a lot of functionality, but it needs to be downloaded and installed, which is more cumbersome。
You can click the link to see more help。
How can sem be optimized for the target keyword of the website
It is well known that sem is going to cost some money in competitive bidding, especially for start-ups. If you don't, search promotion just gives up a little bit; do it, and there's a lot of pressure to invest human and financial resources。
How can we minimize investment while increasing promotion? It's like a simple word, but i don't know how many people have been hurt。
And the main subject is the most important link in sem — the optimization of keywords。
I. Determination of the type of keyword
It's a hard word. Word
These are the main categories of keywords, and priority is given to them. If you bid, it's usually the order in which you can adjust. The core word is the core vocabulary of your industry, like the vertical recruitment that i do on a part-time basis, and the core word is the term “part-time” “recruitment”. The competition here has different meanings than the competition when it is analysed. Sem's bid is the same bid you took the key word for. We don't have to mention the area and the brand。
Ii. Rational use of negative words
It can only be said that in our great treasures, you will never know how strangely the people of tianjin will find you. Negative words are particularly important at this time. A negative word is, to a certain extent, an invalid user, or waste of input without filtering; the following is added:
1. Forms of denial of matching
The negative word is the concept of a search at the operational level of the extension account, which can be set up in the back office operating system. The denial of matching is one of the basic matching of keywords, and the denial of matching includes the phrase "negatively matching" and "accurately denying matching"。
The phrase rejects keywords: extension results are not presented when and only when the search words of the internet users contain a complete negative keyword。
Accurate denial of keywords: extension results will not be presented only when the search words of the internet are fully consistent with the exact denial。
Here, priority should be given to negative phrases and to precise negatives. This sequence is important. As far as possible, the phrase could be rejected, since precision could only negate one word. Of course, some terms can only be accurately rejected, for example by clicking on a single term, depending on the circumstances of the case. There is a need to talk about the fact that matching can only be small if it matches a wide array of phrases and uses them to maximize energy, thereby limiting creativity, filtering ineffective hits and adding roi。
Category of negative words
Negative words generally fall into two categories: one is a regular word, which is often searched with surprises, and website advertisements are forced to be displayed and clicked; and the other is affected by hotspot events, with a short-term surge in the flow of a keyword. Controlling both types of terms reduces unnecessary waste。
3. Create a negative vocabulary
It is necessary to create an industry negative vocabulary when doing sem. In addition to the negative words involved in the industry, there are general negative words such as “recruitment” for recruitment, “job” for part-time employment, etc. A broad and complete negative vocabulary could greatly improve the quality of account flows. You can also find negative words with keyword tools. This is the most economical approach. Just put the torrent word in the keyword tool and look for the recommended word. In addition, there are many third-party tools such as 100 degrees of statistics. But it is important to note that tools are always tools, and to some extent their own tools are designed to promote their own benefits. It's good to have a lot of traffic, but it doesn't make much sense if it's too big to be converted. It's just a relief to look at it. So the tools are put at the end for your information。
Regular access to search term reports
See search term reports on a regular basis, data on the 100 degree index. In addition to daily visits, there may be weekly, monthly or periodic periods. This gives a holistic view of the flow of invalid keywords over a given period of time and facilitates timely changes in delivery strategies。
How to make a good website
I. In-station seo
Code and label
First of all, the seo that does a website starts with the basic program, which is what makes the seo, and the spiders in the search engine climb up to you, rather than the three-dimensional and imaged one that we look at, so do the seo first step, from optimization of the program code to simplicity。
Optimizing web program codes requires, first of all, the streamlining of codes, the elimination of redundancies in codes, the ability to achieve a function with a short code, the avoidance of complex codes, and the avoidance of external js, csss structural logic and structure, to the extent possible, in order to facilitate spider creeping。
What's h1, h2? There may be a lot of people who don't know, and here i explain: h1. H6 labels are the six different text sizes of the HTML language from the top to the definition of the title, which are structured to reflect the content of the web page, mainly for users, so the inclusion of keywords in the h1 label also increases the ranking and weight of keywords, and when using the h1 label, you should pay attention to the following issues:
1. H1 does not use on logo as much as possible
2. H1 uses only one and not more than one page on the same page
3. H1 is used only where the contents of the page are found. For example, a list page for each article, article or product, an information sheet。
Content optimization
It is also a relatively large project to determine the number of entries on a website, the frequency of the snapshots, and the content of the site, which is very important. Therefore, making the original content of the site, the frequency of content updates, and the total content data is the three entry points for your web content seo, each of which is very effective。
The originality of the content of the website, which, it goes without saying, is understood to be important if each site reproduces or collects content from others, leading to a huge amount of data trash on the internet, which we do not want to see, and which the search engine does not want to see, and the higher the overall content of the site, the higher it is, it is generally recognized by the search engine and the higher the weight, so i am here to advocate that you do as much as you can, and trust that you can。
The frequency of content updates is as constant as possible. For example, it's a good habit to write blogs, to insist on writing one every day, so spiders will climb your website every day, and your snapshot will naturally be updated; the forum, which is determined by the user community, is the fundamental solution, with a large user base, and the frequency and content of your updates。
The amount of data, which, it goes without saying, is higher if the data are published by natural means, and this is a time-consuming accumulation, which is why people insist on doing their own website and believe that it will lead to results。
Url optimization
It's also important to do the seo, the url optimization of the website, and to optimize the url to make your website structurally and logically useful not only for the recording of search engines, but also for the user experience. Page static, flat-level structure, 3 steps from which seo customizes the url of the website。
And here i would like to stress only one thing that you do is have a structure, that is, your static site。
What is a flat-level structure, and perhaps no one has ever heard of it. Here, i, wu, tell you what a flat-level structure is, for example:
What is a seo customised file name, which is the file name of the program under the website directory, is generally defaulted to the cms-based website, and the user experience is not very good, and if we change it to a file name that is relevant to the subject of the website and useful for memory, it is useful not only for the user experience but also for the recording of the search engine。
Natural content generation
The generation of natural content, which includes a wide range of content generated by the user's own response, the automatic generation of content by the program, etc., all fall within the realm of naturally occurring content, and the more natural content a website produces, the recording and snapshot will certainly go up. For example, the more the articles on my blog, the more the users respond and comment, the more the search engine likes my website, because it can be recognized by the public。
Ii. Outside seo
External chain construction
How to build the outer chain of a website can begin with a catalogue, a friendship link and a natural link. So, how to build the outer chain is skillful, not like a lot of people who go out with a large number of them, but without any effect, and users themselves have a bad impression of the website。
Let the catalogue of the website include your website, and we have to take a proactive approach, for example, if we want yahoo catalogues to include our website, we have to do our own content and then go to yahoo's register and submit our application. The application of other catalogues is similar to this method, and you are slowly considering it。
Good friendship links, which are the most important key to off-site optimization, are recognized not only by the search engine but also improve the brand impact of the website. So, not only do you take a proactive approach, but also look at your personal resources in the internet community, and i'll write in the next few articles about how to do it, and welcome your attention to my blog。
It's best to have a link of nature, and the link of nature is what we often say, and there's a lot of ways to do it. Users keep your web site, their own text with an outside link, some websites reproduce links to your article, and i'll write about it later for the marketing of the software。
[ii] domainname host factor
For those of us who are seos, the objective factor of hosting domain names is also the key to seos. Regardless of the age of the domain name, the domain name, the hosting factor, the independent ip factor, these objective factors have been resolved and have greatly enhanced the user experience of your website. The end goal is to improve user experience。
The age of domain names usually determines the history of your station, and the longer it takes, the better it is to be accepted, so when you build a new station, you can consider buying some historical domain names, which, in any case, are better than the newly registered domain names。
The name of the domain name is also important, for example, because i need to create a blog, so i'm sure that i give priority to my name's spelling as my blog's domain name, so that you can remember your web site quickly, and you can get endorsement from the search engine. If, for example, i want to establish a local community forum, then i'm sure that i have some consideration of choosing the spelling of the name of this place to be the domain of my website, which you might consider in the future when you plan the site。
Host stabilization factor, which includes many factors, such as location of the host, configuration of the host, bandwidth of the host, etc. For example, i want to be a community forum at the provincial level, so my user base is oriented towards the same province, so i want to give priority to servers at the local level, i want to make a foreign trade website, and i'm sure i want to give priority to putting servers abroad, which would not only facilitate server maintenance, but also increase the speed of access. The configuration and bandwidth of the mainframe are based on your actual needs, insufficient resources, unfavourable to user experience, excessive resources and wasteful resources, so that a reasonable configuration increases the high utilization of resources。
Independent ip, most of the large sites are currently using stand-alone servers, an unmatched grass-roots station chief, a virtual host used by ordinary people, with dozens of websites on it, which not only operate overload, but also have a very poor user experience, your access is slow and spiders are reluctant to come. So the speed of access is fundamental。
