The electrician service war has been raging again。
A short time ago, kyoto announced an adjustment to the self-employed commodity freight rate. Consumers buy their own commodities in kyoto, and plus members in kyoto no longer need to use their stamp-free entitlements, with unlimited exemption throughout the year; ordinary users are exempt from the post threshold at their own expense from us$ 99 to us$ 59, they still enjoy services such as "step 211" in kyoto. According to the kyoto side, the kyodong self-employed commodities were able to reach the same day and the next day in over 95 per cent of districts。
This is another low-cost strategy after the previous billions of subsidies。
The price thresholds for the various electrical platforms are quite clever. In addition to kyoto, which previously had a chartered mail threshold of 99 dollars, the electricity industry had a membership system and its own business, as well as skycat supermarkets and zakami, both of which had 88 yuan, which was slightly lower than kyoto. Now, kyoto's breath has dropped to $59, putting pressure on two other families。
In the view of many practitioners, lowering the threshold of chartered mail would be tantamount to a direct reduction in profit space, at the expense of a portion of its profits in exchange for a possible increase in orders or to circumvent the loss of orders。
However, a lot of people wonder why the electrician platform of $9. 9 for packaged mail makes money, while the self-run generator of $59 for packaged mail is a “blood drain”, more like the fast-track model of a fresh generator, and $39 free of distribution fees and even a huge loss? What is the doorway behind the mail? What is the respective role of platforms, businesses and courier companies in the mail charter process
The mail threshold has to be lowered
Seven or seven from beijing are often plagued by a $6 distribution fee. On one occasion, she tried to send a bottle of wine to her friend on her birthday the following day, which was only available in kyodong, when she was particularly anxious and under a 99-dollar package threshold and had to pay a six-dollar distribution fee。
“after all, this is a rare situation, and i can't afford to overpay this distribution, usually on a single basis”, but there is also the problem of buying something that is not necessary to cause waste. At one point, when she only wanted to buy steaks and not get a package price, she started to pick up fruit, and when she had a hundred dollars, the platform had suggested $200 less, and she had a few more items and snacks, and then she had a 20-dollar package, but then she looked at it, it actually cost more than half of what was planned, and some things were wasted。
It is also often the case that, because of the imperfection of the package, seven or seven items were not bought. In her view, the platform set a package-mail threshold, one for the sale of members, and the other for the collection of bills to raise the price of a passenger unit. “i too had been able to afford a member for a limited number of deliveries, which was considered profitable at the time, but later found that the frequency of use was not so high, and converted it to be similar to the cost of shipping myself.”
The current practice is to buy daily goods wherever they are cheap, except for electricians, even for the delivery of platforms, or for the purchase of dishes, “unless something is only on one platform, a six-dollar postage fee will discourage me”
After kyodong lowered the feed-free threshold to $59, it was not so hard to get $59, and the chances of a single person should be raised, possibly to other platform users
A staff member working for the kyodong shop mentioned that the lowering of the stamp threshold at the kyeongdong own shop had no impact on the vendor, which supplied its own shop, because it was settled on the basis of the gross margin of sales and was self-supporting。
Source / visual china
For the kyoto pops store (third-party store), the cost of the parcel depends on the delivery of a delivery of up to $2-5, which, according to her understanding, can be reduced by 30 to 40 per cent for faithful and high-volume vendors, with about 70 to 80 per cent for small businesses. In addition, the cost of express delivery is very much related to the location of the warehouse, “if the warehouse is located in beijing, it would cost a minimum of five dollars, and if it were to be in yiu, it would probably cost only two dollars”
The co-founder of the dolphin think tank mentioned the cost of distribution in kyoto at around $3. 5-$5. 5 per unit and the cost of storage at about $1 to calculate the vendor's performance costs at about $4. 5-6. 5。
He analyses the reasons why kyoto has lowered the threshold for package mail: today, electricians are largely competing in the stock market, and kyoto can do little difference in products and prices, but do services to effect transformation. At the heart of kyoto’s services are kyoto’s own and kyoto’s logistics, and in recent years kyoto has wanted to make more user perceptions about prices, services, and products。
As a result, kyoto should also feel that many people need to work together, and that a large number of commodity prices on platforms such as tremors and muffles are within 99 dollars, that intra-industry products and prices have almost converged, and that if kyoto does not lower the threshold, its own prices will become a price-for-money reference, after all, for many products. Kyodong had to cover this segment of the user population and cover its own costs, and finally chose a 59-dollar line.” that went a long way。
He added that plus members were completely exempt from freight charges, possibly because they did not spend a high percentage of their monthly coupons in light, so they let go and gave users a sense of favour。
Why did it drop to $59 instead of another amount? In that far-off analysis, “assuming that the profit of the kyoto commercial operation is 15-20 per cent, if it is 99 yuan for the mail, it would be nearly 15 dollars at the lower limit, and there would be some room for profit to remove the warehouse-package costs, and if it were 59 yuan for the mail, it would be $9, leaving little to remove the $56,000 for the delivery”. So it's almost an irreducible threshold。
According to the practitioners ' analysis, for kyoto's own establishment, lowering the threshold of chartered mail may be a real bloodbath and should be a way of sacrificing profits for market share. Moreover, the current general growth of the electricity sector is weak, and kyoto may have made some internal cost compressions to adapt to current changes in market purchasing power。
Nine nine packs make money, thirty-nine
Corresponding to self-employed electricians is the platform electrician model in which the platform does not participate in the establishment of the merchant's package threshold, and the final price is determined by the vendor itself。
Peng, the owner of the treasure shop, mainly runs yunantian production, and all their household items are packaged, “now the electrician's load is so great, the home is packaged, there are no thresholds”. The value of their stores is approximately 5 kg and the cost of postage is approximately $3-8。
One of the treasure shop owners who runs the clothing industry told "focus" that her home’s clothing is also a national charter, with the cheapest small piece of clothing for over $30, and also for mail. “in addition, the brand has a limited price, and we price it on the basis of a limited price,” she said, with regard to the cost of delivery, she had $2-15。
As zhang zhang zhang zhang zhang zhang zhang, former merchants may have paid for the mail to obtain new user information and repurchase it for private marketing, and in recent years, the electric industry has generally promoted the delivery of the fpi virtual number, and users are not exposed to mobile phone numbers when they are on the list, and businesses are beginning to return to their senses。
Tea and tea products are operated at latitudes with a minimum delivery fee of $1. 9 per kilogram within the box area and a billing fee of $0. 8-1 for the express delivery company, plus the cost of packing and sending a parcel at a cost of nearly $4. “the ability of our individual traders to play in front of the delivery is not enough, and some cloudy operators rent warehouses to the merchants so that they have some bargaining power in front of the delivery company in large quantities at a lower cost than we do.”
As for the $9. 9 package that we often see, there must be a portion of $9. 9 million: the cost of goods, the cost of couriers, the cost of labour and management, the profits from sales, and the amount of tax due from regular businesses。
Source / visual china
These orders contain a wave of hidden circuits, such as information for new users, asymmetric fraud, and non-conformity。
There are also situations in which, in an effort to minimize losses, low-cost mails, such as direct supply from a number of manufacturers, may be arranged at as low a price as possible to recover part of the cash for inventory purposes。
In the case of legitimate 9. 9 packages of mail, several industry sources have pointed out that the cost of couriers may be 2-4 dollars and that the value of what is available is within 5 dollars, or even for most of it only one or two dollars. If the business is to make a small profit, the package threshold is essentially a hard cost, such as faster cost delivery, plus an additional 5-10 per cent for profit。
In addition to the electrical self-employment model and the stationing model, there is also a special category of pre-positioning model for fresh generators, with a time limit of up to half-hour to one hour for delivery。
The representative players in this model are the daily fine, tinkered, groceries, etc。
Senior electrician expert chen chen zheng mentioned that the pre-positioning model is one of the most costly, that the more time-bound, the greater the consumption of human costs, the larger the small silos, such as kyoto’s silos, the larger size, the availability of automated facilities, and the fact that small silos are largely man-driven, and that there is a very high rate of loss per se for fresh products, often with a 30-40 per cent māori rate for fresh products, often without covering the costs of high speed。
He explained that the larger cost of the model was the cost of performance, that the rental and labour costs of the pre-positions varied from one part of the city to another, and that, for example, the cost of storage could be $5-10 for a front-line city, and the cost of distribution would be about $5, with a total cost of $10-15 per unit。
Beijing is currently a 39-dollar exemption. “in fact, $39 free of freight costs, no cover-up at all, and if you want to make a profit from a very fast-growing model, it's about $120 per person, but the average person is reluctant to buy too many vegetables and fruits at a time.” chen jian says。
The fast-paced pattern of fresh power suppliers, excessive product losses, high compliance costs and non-attendance of individual prices is tantamount to a paradox, which is fast, fresh and cheap. “... The normal per capita cost in the industry is $450, and it is already high to get $780, and the cost of performance is eliminated by a few dollars, plus the loss, the model itself is not accounted for.”
So, the 39-dollar, fresh powerer platform, which is free of distribution costs because of the price war, is largely trapped in the mud。
Who's gonna decide on the package threshold
While courier logistics is an important element of the package threshold, the express delivery company does not have much decision-making power in it。
Iron jun, an expert in the express delivery logistics industry, stated that the electrician was on the a side of the delivery, that the large electrician was stronger and that, by and large, it was possible to obtain a low delivery price by applying a competitive price to the express delivery companies. To give a package price line is to set a rule of the game that induces customers to buy more goods that are not very necessary, and most users simply go beyond the package price line, a practice that is largely profitable to businesses。
“i understand that for an electrician, the cost of a delivery is mostly around two dollars, and whether or not the mail is packaged by the electrician is a promotional game that neither joins nor goes with a courier. The position of the express delivery company, profits, services, etc. Are not affected.” iron army says。
In particular, what are the factors affecting the threshold for parcel mail
First, the cost of performance limits the threshold for packaged mail, while the timeliness directly affects the cost of performance. There is a delivery cost of as low as $2 and the delivery time is three to four days, and there are goods that can be chartered for $9. 9. In order to ensure that the time limit is reached on that date or the next day, the cost of performance may be around $5. There are also fresh products that need to be transported in the cold chain, and dozens of parcels are common. For example, a high-end ice cream with a smooth cold chain costs approximately $30 for a single contract and $100 for a package, so they usually start selling 10 items at a total price of about $100。
Also, the package threshold is set by reference to the user's psychological price threshold for a given class. Several industry sources mentioned that in the past, a relatively high packaged mail threshold had been set in order to induce users to collect their bills and to increase the price of each passenger unit in the event of a certain order volume. “behind this logic is the acquisition of an incremental market, but the current market situation is a stock game, depending on the user's psychological package mail threshold, i. E., the amount of money that the customer is generally willing to pay for a certain type of product, at which point the lower line of the package is set at the average per capita unit price。
