From 2008 on, it has not been out of my sight, and i have fought with it for years, in short, with me。
The google search engine, with its huge flow, serves as a hub for overseas internet traffic, and can effectively enhance google seo's effectiveness by bringing a constant flow of traffic and potential customers to foreign trade sites。
The higher the google seo ranking, the higher the ranking, which means more transformation. Here are 10 key steps to upgrade the seo:
01
Keyword optimization
The choice of keywords is crucial. You need to look closely at your target audience and identify the key words they might use. By using free keyword research tools, such as the google keyword planning tool or ubersuggest, you can find high-volume search keywords relevant to your business, thus attracting more traffic。
Then the keyword is fixed. How do you use it
In short, your key words determine the search intent, which is the basic direction of the search engine optimization. Then we'll determine 3c from the search results page:
Your theme is the main keyword, and your sub-theme could be the relevant secondary keyword. But tools cannot be over-reliant, and they sometimes omit secondary keywords。
Hint: the content structure can be viewed from the hrefs tool bar。
02
High-quality content
The content is an important indicator of the ranking of the major search engines, whether new or old, and the quality of content must be strictly controlled, and the quality of web pages directly affects whether user needs are addressed。
Google hopes to help users of google through its website:
Find answers to a particular question, solve the problems they now face, buy the goods they want, get immediate information they want to know
Google does not index web pages if a website does not have the above points (no web pages, little traffic)
In order to ensure continuous sharing of high-quality content among google users, google will continuously update algorithms to help them eliminate low-quality content from index databases. So how do we put high-quality content on the website? The recommendations are as follows:
1. Create a thematic column, the tag theme page. Show your position on the head and make sure that the breadcrumb navigation is hyperlinked。
2. The sidebar adds a fixed display of the long end words of the theme column, increases the flow of long tails, and promotes the growth and stability of the flow of the subject content。
3. Rational use of the inner chain to guide to the subject field to ensure that google spiders are frequently captured and crawling。
Reorganization of the web site system to increase inter-site bar-link exchanges to ensure that relevant columns are supported by high-quality external links。
5. Make every effort to direct users to your theme pages on a continuous basis, including long stays, such as:
1 add youtube video to the presentation and presentation。
2 use of information charts to delay user reading page length。
3 use comments and lead visitors to discuss and publish relevant content and encourage them to share social platforms such as facebook。
Additional updates of website information, such as distribution products, and information to enhance website activity and optimize impact。
Two high-quality content creations per week are recommended, which can be supported by the use of ai tools, but it is important to note whether the translation results are smooth and check for ai traces。
03
Website structure optimization
The structure of the website is critical to seo, not only for the creeping and understanding of the search engine, but also for the browsing experience of users. Optimizing the structure by ensuring that pages are within three to four hits。
Key optimization strategies include:
Following these methods will allow for a web structure that is user-friendly for both search engines and users。
04
External link optimization
We all know that external chains can increase the weight and credibility of the website. Google search engines use algorithms that look not only at the number of outer chains but also at the quality and nature of the outer chains. Here are some practical google extra-chain optimization techniques:
1. Small groups of cooperating bloggers usually have a higher quality of content and lower cost of cooperation and are ideal partners for small and medium-sized vendors. We can exchange links with them or copy their articles on our website. This allows for high-quality external chains and enriches their content。
There may be some risk of working with competitors for mutual benefit and with competitors, but if we can find competitors with less overlapping keywords, we can also consider exchanging friendship links with them. This would expand its own link resources and increase its industry influence。
3. Opening a site link on a new tab indicates that this site points to links to other websites, and if we open a new page on the original page, the user will leave our site directly. This is not conducive to user experience and website ranking. It is therefore proposed to open out-post links in the new tab so as to facilitate the return of users to our website and to increase the page stop time。
4. Limiting the number of off-chain links is one of the effective ways to acquire them, but it should not over-add out links that would reduce the weight and credibility of their websites. The number of links to their websites should be kept under control, and websites with high relevance, quality and weight should be selected for exchange。
5. The quality of the external chain will change with the change in the website for the exchange of links, which, if there is a problem with the exchange of links, affects our own website weights. Therefore, external chains need to be regularly checked and processed to avoid low quality or harmful external chains。
05
Social media outreach
By sharing your content on social media platforms, you can increase the website’s visibility and attract more visitors. Integrating social media into your stand-alone sites increases brand exposure and social trust. At the same time, social media events can provide valuable external links to your website。
06
User experience optimization
User experience (ux) is critical to seo. To improve the ranking of the website by improving its navigation, responsive design, interactiveness, etc., providing good user experience, increasing time spent and page views。
Navigation: design a clear navigation structure to help users quickly find the required information. The design of the top and bottom navigator of the website requires clarity, with more reference to independent stations in europe and the united states, and is absolutely compatible with the aesthetics of the foreign population。
Responsive design: ensure the compatibility of the website with various equipment and browsers。
Interactivity: increase user interaction by adding comment areas, sharing buttons, etc. They have been sharing it with the fb, the instagram, and so on。
07
Site speed optimization
Page loading speed is an important factor in the ranking of the search engine. Through the following key strategies, we can effectively increase the speed of independent stations ' websites, improve user experience and raise the ranking of search engines。
1. Reduction in the number of requests for http
By merging css and javasMethods such as cript files and compressed static resources can significantly reduce the number of http requests when pages are loaded, thereby increasing the speed at which web pages are loaded。
2. Use of the cdn (content distribution network)
The cdn can match the geographic location of the user to the nearest server and speed up the transmission of content and reduce delays through the cache of static resources。
3. Photo specification optimization
Optimizing the size and format of pictures is an important means of increasing the speed of loading the site. Data transfer can be reduced by compressing the size of the picture and selecting the appropriate photo format (e. G. Jpeg, png)。
4. Browser cache
Using browser caches, users ' browsers can save static resources and read them directly from local caches, rather than reloading them from the server, when users again access the same resources. This has significantly increased the speed at which the pages are loaded。
5. Delay in loading
For non-first-screen content, delayed loading can be used, and only if the user scrolls to the appropriate location, thus further reducing the initial loading time。
6. Dns acceleration
Through dns technology, domain names can be quickly deciphered, delays in accessing the website are reduced and the speed of response is increased。
08
Mobile device optimization
It is important to ensure that the website is perfectly displayed on all devices and that mobile user experience is assured。
1. Test mobile friendly
Use the google mobile friendly testing tool to ensure that pages are freely viewed on mobile phones and tablets。
Concrete steps: access to google mobile friendly testing tool website. Enter the url of the foreign trade website and click the test web site button. View the results of the tests and optimize them according to the recommendations in the report, such as font size, spacing of touch elements, etc。
