Many enterprises that value mobile endseo optimization have emerged rapidly, but mobile stations are just as important as the pc station seo optimization, except for various seo optimizations of mobile phone sites, depending on the user's needs, with similar expected results. So what are the techniques needed to optimize the mobile phone site seo? Two important points of the official opinion are: using a rational structure of div and csss, suggesting a HTML5 page. Two is a rational layout, making a wap-end page. In fact, mobile-end page optimization is essentially the same as pc-end page optimization, and the following is a brief description of the key points of the mobile-end website seo optimization. I. Domain names and robots set 1 and domain names are as short and easy to remember as possible. Most of the cellular end-end domain names are secondary domain names for the pc end-end site. This, of course, is also good, is consistent with traditional websites and places greater emphasis on user trust. However, if it is a dedicated mobile phone site, a short and easy-to-notation domain name is given. For example, a secondary domain name starting with m is recommended. 2. No restrictions on robots setting for all search engines. It is also here to correct the error of a number of station masters, the official statement that the reptile ua of spider is baiduspider (www. M. M) and that individual station chiefs often misperceive that the cell phone reptile of ua is spider-mobile, which is not true. Ii. Adapting mobile and pc-end websites. 1. Ensure that the mobile phone website or pc-end pages have corresponding navigation or hint links so that users can switch between the mobile phone and pc versions and facilitate better recording of the search engine. Official statement: for mobile sites, when spider ua or other ua access for which the source cannot be identified, it is recommended that, by default, move pages of type HTML5 or xHTML be returned and not redirected to the pc page. Mobile phone sites are as concise as possible1 and mobile sites are downloaded at a slower rate than the pc-end sites, keeping the number and size of pages as low as possible. In addition, because they are mobile phone users, the time for users to view the web page is fragmented and it is not possible to have patiently clicked many pages, presenting the main content directly to visitors. Therefore, mobile website design should be streamlined as much as possible. 3 the page orientation or purchase process should be as streamlined as possible, from visitors entering the website to purchases, providing as simple a step as possible, discarding redundancies and presenting what they want for visitors. If a purchase process requires registration of six or seven, and several more are filled in at the time of purchase, it will probably not be repeated again next time. A good descriptive, prescriptive, simple url facilitates user-friendly memory and visualization of web content, as well as more efficient capture and understanding of web pages by search engines. V. How do you select domain names? A good mobile website domain name is not only easy to remember and enter, but also easy for users to recommend to others. Short domain names make it easier for users to visualize the main thrust of the website. The site structure optimization technique recommends that the structure of the site be tree-shaped, with tree structures generally divided into three levels: the first page, the channel and the article page, while the ideal structure of the site should be more flat, with as few layers as possible from the first page to the content page, so that the search engine can be handled more simply. Operations such as bullet windows and flash try to avoid the use of bullet windows, flashes, java, etc. Similarly, acts such as flash and bullet windows would take up a significant part of the flow, which would undoubtedly be a waste of time and traffic for mobile phone users. When a mobile phone site is re-edited or changed, the official indication is that a mobile phone site is re-edited or replaced by a domain name that the old and new content is as simple as possible, and that if the domain name is changed, the negative impact will be smaller and the impact will be shorter. The platform has also published a guidebook on the optimization of mobile phones, which it is hoped will be carefully read by the station chiefs and by the marketing community to create a better mobile phone page for users。
