Data analysis on the english site is important, with many focusing on optimization and not analysis. The analysis of the site includes metrics of various analytical tools, in addition to internal flow analysis, spider crawling. Only the development of metrics will allow better analysis of the impact of your website outreach and the development of indicators for assessment and appraisal of kpi. There will be plenty of time to talk about it, and today some simple practical approaches to foreign trade seo can help non-professionals quickly test some of their own foreign trade websites。
1. Duplicate content
It's important to make sure that your website content is original, which means, first of all, that you don't copy other people's articles, especially those that weigh more heavily than you do on the website, and, secondly, that you prevent others from using your articles as their own publications on their own platforms, and, of course, if the other side gives a link. It's easy to see if someone copys your article, and it's possible to take one or two of your more unique words directly to the search engine. For example, an article on how to find a product for doing b2c in foreign trade, which is more popular in this blog, has been reproduced in a number of places, many of which are not available. The station chiefs were collected through the search engine and a copy of the letter was requested to be added。
And to prevent the same content inside your own website, you just have to add a site to the search: your site domain name, google's heavy on repeating content, especially now that google's too smart to play, so no smart guy can play with himself. The figure below shows how to search for duplicate content on his website。
Check your website for duplicate content
2 check robots files
The robots file is important, using the robots file to instruct the search engine to tell where the search engine can be recorded, where it is more private, where it is not allowed, and even you can prohibit the search engine from recording your website, which, of course, is not necessary in most cases, unless your new website is not ready and is still in the testing phase. And if you want to check your own robots files, so-called hackers, some of them steal your passwords, go into changing your robots files and stop the search engine from recording you, you'll be hacked. Sometimes it's as simple as being hacked。
Google cache
Google cache is like a 100-degree snapshot, which i don't often look at, but it doesn't matter when you look at it, when your page is taken by a search engine, and naturally the more hard it is on your website, and if your english site hasn't been taken for weeks or months, then you have to be aware that you may lack high-quality content or external links, or both. Maintaining a healthy state of renewal is particularly important, as is not the case with coercion, but rather the same day. I mean, what's the use of it? Collect as fast as you can, you don't have a product, you don't sell it for nothing. Health plus proportionality is what we want。
4. Url canonication
