As the summer season approaches, the cruise tourism market is experiencing an annual boom. The need for family and graduate students to travel has been released, with the continuing preference of the “silver family” and a strong growth trend for the cruise ship this summer. The accompanying data show that the number of cruise ship products this summer has increased by more than 60 per cent this year, with long-line overseas cruise products showing particularly bright performance, with a 120 per cent increase in bookings over the same period, and that “mail cruises, deep cruises” are becoming a popular new option for the nation to explore the world。
The cruise company works in depth with the platform to upgrade its focus and seeks to create deep sea holidays beyond “eating and drinking”. For example, the launch of the 66th extremist day in advance of the summer season, which brought together the msc mediterranean cruise to create the "summer 2nd dimension of 7/13 cosplay " , attracted a large number of graduates, second-tier fans and young families. On the first day of the campaign, the number of applicants exceeded 100, highlighting the strong appeal of thematicized cruise ships to young guests。
"store-to-pay" is the tradition
Faced with strong summer demand and consumer desire for flexibility, the recent heavy announcement was made that the popular “stoll-to-pay” function would be formally extended to cruise lines. During the 66th excerpt, various brands such as msc, ida, lising and dream lines introduced pre-sale products to support this function, with a maximum “buy-for-one” discount. This function has effectively addressed the problem of high per capita consumption of cruise ship products, creating “0-cost hoarding” for users, and creating a very long “reversible” cruise consumption experience, which has provided revolutionary facilities for passengers planning to travel on summer cruise ships。
Consumers may choose to lock down the space at a “lower zero” or a preferential package when using the platform to select the cruise product for the core. Funds do not need to be taken in advance and will be billed only after the user has made an online appointment for a specific travel date and may be repaid no later than the next month. More importantly, prior to the appointment, the user may withdraw the order free of charge at no cost, which is equivalent to holding a very long “regrets” at hand. This has effectively addressed the pressure on users to pay large lump sum payments and the concerns of early hoarding, which has resulted in “a one-step, one-off, zero-burden travel”。
Depth experience + easy service, build a new logo for a cruise ship. Bar
The “storage before paying” feature was first launched in the hotel suite area on 14 october last year, and the pre-test data was bright, leading to a significant 30 per cent increase in the number of hotel pre-sales orders. To date, there are more than 400,000 service users and more than 1 billion yuan worth of funds held by enablers. Its successful practices have demonstrated the enormous value of innovative payment models in enhancing user experience, unleashing consumption potential and optimizing business operations. This extension of the model to the higher single-passenger and longer decision-making cycles of cruise ships marks a further critical step in enhancing the experience of tourism consumption and promoting the upgrading of industry services。
In addition, the joint cruise company, the tourist board and the local news agency launched a deep ship + trip to shore, where tourists can explore active volcanoes, dolphins and whale populations in japan with professional teams, integrate deeply into local cultures, taste fresh japanese dishing in tunnels and further enrich the experience of travel upstream. However, on the royal caribbean sea spectra and the idachado, which leave the port of shanghai, tourists have exclusive rights to pre-walk and exit passages, wifi on board, vip seats on the popular entertainment show, drinking water and catering packages at preferential prices, and to pre-lock ship privileges。
