A lot of people have painted it these past two days. It's not a car launch, it's a particularly sweet phrase: “the bmw 7 system, now less than 600,000 can be bought”. The first reaction of many people is not a heart attack, it is a shock: is this the car that used to be more than a million people, a symbol of identity? The review area is also very popular, with “traditional luxuries finally down” on the one hand, and “new domestic energy sources already plunging through”. And it's not bmws, but s800s on the other side. One is an unsophisticated brand, and the other is a new option that is full of technology, with nearly 200,000 short of what it looks like。
The reason why this matter is being repeatedly discussed is largely related to a reality: the price system for luxury cars is being rewritten. Bmw 7 is this level of car, which used to be the “end of a lifetime of hard work” and now becomes “a business that can be felt”. 3. 0t6, 8at, a mature lightweight system, which is the kind of configuration your father, your client, your partner can understand. It is particularly evident in small counties, where cars are often not driven by themselves and are shown to others. You park in front of the hotel, the sign of the bmw, much better than the argument table。
But why can't you pull s800 out? Because it represents another set of logic. Not “do you know me”, but “i'm new enough and strong enough”. Nearly five seconds of acceleration, 400 kilometres of pure electric power, almost no fuel for daily commuting, and a red and green light to get down to work. It's more critical to be smart, and china's auxiliary driving is really a relief on the highway. A lot of people would go into a scene: running back and forth from the factory, running back and forth from the customer, and staying in the car longer than at home, which is actually used every day。
That's where the problem is. It's important where you use the car. In front-line cities, it is not surprising that there is a high acceptance of new energy sources and brands. But in small towns, it's often the logic of “identifying”. The first time you met with a client, the car was parked there, the other side looked at it, and there was probably a judgment in mind. It's not vanity. It's reality. It's like a lot of people don't know anything new, they don't have time for cognitive education。
That's why it's recurring. On the one hand is the traditional luxuries where prices have fallen to historical lows and brand dividends still exist; on the other hand, the representatives of new forces whose performance, intelligence and experience have advanced. The difference of 200,000 is between acceleration, screens, algorithms and a symbol that everyone understands, and there is no standard answer. In reality, what's stuck is often not like it, but “my environment, which is more appropriate”。
If you really put it on yourself, doing business in small county and having more day-to-day receptions, would you choose a bmw 7 with a lower price and a more stable preservation rate, or would you pay an extra 200,000 dollars to bet on a future s800? Will this option become more common in the future
