Executive summary: open google or 100 degrees, insert "cities + seo" in the search box, and you find that almost every large and medium city has a so-called seo website (blog). Seo, full name "search engineering optimization " , usually translated into search engine optimization. It is usually understood that the search engine is optimally understood as the overall name of the activity to increase the website's exposure through certain behaviours (site optimization)。
However, for the time being, more people view the optimization of the search engine as a means of tame and even playing with the search engine, wishing to control the marketing by controlling the results of the search engine and achieving sharp profits. It is undeniable that today many people have achieved the goal of “richness” by optimising search engines or optimizing training in search engines. But is the search engine optimal?
Internet and flow of information
If the difference between the internet, the internet, or the so-called world wide web is not explored, which is referred to as the internet, then there is a question before us — what is it for?
For the internet, it conveys information. We communicate through the internet because information is also productive, in other words, information is wealth. Messages that used to require letters and newspapers were transmitted instantaneously through the internet to every corner of the world. Information is transmitted in private formats, such as e-mail, as well as in public formats, i. E. Information presentations (public websites)。
The speed of transmission is important for private exchange of information. From e-mail to subsequent point-to-point instant messaging is an increase in the speed of transmission (accelerating feedback on information). For public displays of information (public websites), it is both an integral part of information and a vehicle for information flow. As an integral part of the information, the website itself needs to provide a large amount of information to visitors; as a vehicle for information flow, it needs to provide additional links to visitors for further reference. Thus, the significance of the internet is that it brings about a rapid flow of information。
Search engine and information flow
In the early days of the internet, no search engine was needed. The emergence of search engines stems from two factors: (open) excessive volume of information; (open) slow flow of information. The excessive amount of information is due to an increase in the number of information provided on individual websites and the number of websites. The slow flow of information is due to the fact that the amount of information is too large to allow users to quickly access information via links to websites (the prototype of the explosion). At that point, the search engine came up. And the emergence of the search engine changed the form of information flow。
First, the search engine formally imitates user access to the internet: it reaches another site through a link to one site. Second, the google-based search engine has created a vast database that “takes pictures” of information from various websites for users to consult, acting as an intermediary between users and websites. One keyword search user is required to reach the target page, and there is no need for a little manual search for information from multiple websites (often from the perspective of a website catalogue, such as the yahoo directory that appeared earlier on the internet). The search engine provides keyword retrieval that empowers users to reach the target site and, to some extent, addresses the problem of excessive volume and slow flow of information。
Search engine optimization (seo) and information flow
The emergence of an optimized search engine is an improvement。
After all, the search engine is a set of procedures that can only be pre-set. As more information is available on the internet and the form of information is becoming more complex, how to select the information that best meets the needs of users from the vast internet (see below). This is an important way to accelerate the flow of information, known as the problems that search engines must face. To this end, numerous engineers have devised algorithms to distinguish the relevance of web pages from machine identification。
Owing to software and hardware constraints, the search engine has a different recording feature from the real person, for example, it can retrieve only text information and has very low graphic, audio and video screening capabilities. In the case of textual information, the identification of priority words has become a challenge due to difficult semantic judgements. Neither google in the west nor 100 degrees in the country can be perfect in terms of verbs, and imperfections seriously reduce the accuracy of the search results and, from the point of view of information flows, are detrimental to the flow of information。
At this point, the optimization of the website itself to make it accessible to real people and to search engines is an objective requirement for accelerating the flow of information. As a web site providing information, the desire to obtain as much targeted traffic as possible, it is essential to help search engines to improve search efficiency and speed up the flow of information. More targeted traffic can be achieved only if the flow of information is accelerated. Assisting in the search engine is helping to develop itself, which should be the consensus of the owners of the website。
The ideal search engine optimization should be based on information flows。
The ideal search engine optimization requires two aspects: first, participation in the flow of information and acceleration of the flow of information; and second, assistance in the search engine rather than kidnapping the search engine. The so-called participation in the flow of information is the provision of quality information, preferably original information, the acceleration of the flow of information, the active linking of relevant information and the demonstration of the quality of resources available to others through links. The search engine is assisted by proactively modifying information such as web labels to make it easier for the search engine to record and retrieve. However, for the time being, the actions of many search engines on the internet (seoer) are close to kidnapping search engines, with the result that they seriously disrupt the normal flow of information and endanger the health of the entire internet. Once punished by a search engine, such seoer is not entitled to complain。
Many optimized technologies are not technically reliable
From the point of view of the flow of information, the vast amount of search engine optimization technology available is unreliable. In order to optimize the website, it is only necessary to be original, informative, readable with a search engine and reasonably connected (it is not difficult to do so, much less with high technology). The flow of information includes the terms “information” and “mobile”, while a large amount of original information meets “information” and the readable and linked search engine reasonably meets “flow”. Users and search engines can only be accredited if the information flow requirements are met。
The value of the existence of the search engine and its algorithm objective is to accelerate the flow of information. To this end, engineers have developed various designs and complex algorithms that take into account numerous factors. These factors are not fully captured by any search engine optimist or small organization. The search engine considered so many factors because it was dead, so it was stupid and needed a little analysis of those factors. The owner of the site is a real person who can completely bypass the search engine's "discretionary" to the goal: to speed up the flow of information. As a result, many of the existing search engine optimization techniques are not theoretically reliable and many of the so-called search engine optimization techniques have been in the wrong direction from the outset。
