The location of the key words must have caught a lot of newcomers. In optimising the web site, station chiefs are aware of the density of keywords, which does not have to be seen for those who know them, so that they are not penalized for setting keywords too closely. When the search engine spider indexes the web page, the subject of the web page is judged first by selecting the words that appear on the web page, thus establishing an index classification of your content. How many keywords are appropriate at this time? How much density is the key word? How well is the key word layout?
1. Is it really irrelevant to optimize the density of keywords?
There is, of course, some influence in the density control of keywords, many of which are low, but well ranked, which makes it easy to create an uncontrollable idea that, by comparing, any factor will affect the ranking of keywords in the search engine. Imagine, if you have a lower critical word density, but a good ranking, a good content, a website with a slightly higher key word density than you, and a better web content, a website that addresses user needs, then you think 100 degrees will focus on which site to rank?
It is also important to explain why some of the key words are still on the front page. The search engine is now mainly focused on the quality of content, generally on the content of the website, which is a subject of interest to users, while it is based on an optimised website and is therefore ranked better, while others are still at the technical level and the quality of the content is somewhat lower, and most of the enterprise's websites are currently only as good as a percentage of competition。
2. Do key words have to be between 2 and 8 per cent?
Many seo friends know this, so keeping density in this zone, actually controlling this zone avoids over-optimization, but does it have to? The answer, of course, is no, usually by keyword, and we often see some of the web keywords ranked very high, and many keywords, looking closely at their keyword density at a very low level, and why? Because they are not deliberately optimising the words, they are optimising the big end words, and each place is programmed with a reasonable keyword, so they can still be ranked, despite their low density。
On this issue, one can draw from the number of keywords, and if you do more keywords, the density of keywords is irrelevant. If the keywords are only individual, then the density of keywords is a little higher, but it is not easy to make keywords, it is easy to be k, it is reasonable to control the zone, but it is enough not to deliberately control density。
3. What about excessive or low keyword density?
Many of the friends of seo who are upset about being too dense or too low in keywords are first to analyse whether websites are being punished because they are over-optimal or because the core identification is not clear, and if the articles are properly recorded, there is no sign of k, then appropriate fine-tuning is sufficient, and there is little point in optimizing content。
How do you deal with excessive keyword density: when the keyword is too dense, usually with less content on the website, and the layout key is weak, you might want to insert the alt properties in the picture. What? The alt properties have already been added? Then you might want to add a bitle label, which is actually too low, and it's easy to pull it up, so it's good to look like you don't have to concentrate in one place and do some inner chain work properly。
In response to the fact that keyword density is too high, the risk of being k is a little too high and can easily be judged to be over-optimistic, first looking at the web source code, looking at where the keyword appears in general, at the intensive handling, and at the reasonable state of the web keyword layout, which is in every place, rather than in one place, typically finding only the density of the keyword and then the appropriate deletion, the page will be updated the next time the search engine is taken。
4. What makes sense in the layout of keywords?
It is not difficult to find that many websites with low-density but well-ranked keywords are in a very reasonable place, so even if the keyword density is lower, the ranking is really good, and think again, what is the purpose of making the density of keywords? Isn't it true that the search engine better identifies the core content of the site? So does the placement of keywords in a reasonable place solve the problem? So where is the general layout of the keywords more reasonable, it is believed that it is working well mainly in the following places。
4. 1. On the web site logo: the logo on the web site, where every page exists, is a keyword on the layout, which is equivalent to the presence of keywords on each page, and the core content is judged on the basis of the repetition of each page when the search engine is taken. It is therefore very good to have a logical keyword on the logo, and many people ask, how do you use keywords on the logo? It is, of course, on the alt and title label。
4. 2. H1, h2 and h3 use keywords: it is also good to use appropriate keywords in h1 on the web page, and if the number of h2 and h3 are small, the core key words on it can be properly configured, with a single h1 label on a page, and in the content page of the article, many people choose to place h1 labels on the article title, which explains why so many people wear keywords in the title of the article, although it is possible to fit them properly, not over-plug them, or else over-optimize them。
4. 3. Navigation: navigation, which is the second most important place to be assigned to the web logo weights, is of course not negligible, generally well-functioning websites, with user-searched keywords in the navigation, and generally not well-behaved, waste such a resource of navigation. You can look for some popular websites, see if the content of the navigation layouts is related to the key words, and generally what is placed in the navigation [product presentations] [for us]。
4. 4. The section of the website's board: the site is divided into a single section, each with a name, and many masters have placed core keywords and long end words in the column, which appears to be low, but the search engine is still better able to identify the core of the site。
4. 5. It is reasonable to appear in articles: believe that every optimised site has a place to update it, and many people always prefer to insert it in articles while ignoring other key words on the page. It is sufficient that the author personally suggests the insertion of a keyword in the first, part and end of a paragraph in an article. It is reasonable to appear three times in an article, although it is not a requirement that only three times be present. It is appropriate, for example, to insert 300 words once, which is natural and does not affect the reader's reading。
Nor does it necessarily have to be denied the density of keywords for an experienced ceo, after all it is reasonable to exist. There is a certain density of keywords in the articles, which can indeed provide a good search of the site and a good entry. However, because experienced seo station chiefs have more means and are more likely to achieve results in the process of optimization, there is no major problem with the density of key words, if not with little attention。
