When many foreign traders mention seo, it says, "it doesn't feel good."
The problem, however, is that this “perception” is often wrong。
Seo's not like advertising. You're not throwing $100 today. There's five intuitives tomorrow. It is a process of long-term accumulation and gradual eruption. But that doesn't mean we have to wait。
In fact, google seo can see clearly if you know what to look at and how。
We'll talk about this: how do we judge whether your google seo is going in the right direction
I. The most basic step: to see if it's captured in google
You've written more and improved more pages, and if google does not take the record at all, it means that it “does not exist”. How do you know if it's been recorded
The simplest way to do it is: sit: your site
For example, your website is abc-industrial. Com, and you enter it in the google search box:site:abc-industrial. Com
How many results do you see? The number of pages that you've got on your website。
If you've done a lot of things, but you've done very little, it might be:
Solutions:
Use search coSubmit sitemap. Xml to check if robots. Txt has blocked the search engine to make some extra links to guide spiders climbing your website
Ii. It's not enough to record. It depends on the key words
What did seo end up for? It's the key word ranking that leads to traffic。
This step you need to use tools, such as the key word ranking tracking function of the queries cloud, to monitor which words are on the top line, which is on page, which is up or down。
So how do you see the key
There are three types of situations:
This means that your website is beginning to be “visited”, although it is still behind, at least on google's “candidacy”。
This is the rhythm of steady progress, and seo is slowly working. You have to keep updating and optimising the page。
This could be old content, competition over, or a problem with the page structure. It is suggested to look at the capture in the context of seach console。
Little tip:
Don't just stare at the word "industry," like "steel pope," that's too much. More attention should be paid to the effects of “long end words”, such as “316l lines steel size for chemical use”. These words, although small in volume, are well intended and more likely to lead to inquiries。
I've got a ranking, and i need to see if it's natural
The point is if seo is useful, it can't just wait and see if you have access to your website through these keywords。
This is when you need two tools:
Google search console
Focus on “search results” - number of hits, number of displays, number of hits (ctr)。
For example, you found a keyword called custom aluminium project showing 500 times, but only five times, and only 1% of the ctr, which suggests that your title may not be attractive or that your ranking is not high enough。
Google analytics (ga4)
Focus: trends in natural flow growth。
Path: flow acquire → user acquire source/media, find google /organic
Here you can see:
If you see a gradual increase in natural flows, it means that seo is slowly working。
If there's traffic, let's see if there's a "no question board" next
In the case of foreign trade, the ultimate goal is not to point in, but rather to fill out forms, to send questions and to place orders。
So you have to have a data-tracking system, like an inquiry cloud that puts "labels" on the forms on the website, the whatsapp buttons, the mail buttons, so you know:
For example:
You found a blog, "how to choose the right electronic park" with only 20 traffic per day, but converted to three inquiries with a conversion rate of 15%。
The other product page has 100 traffic and no one is sending a message。
You know that the former is “effective content” and the latter needs to be optimized。
V. Don't forget to focus on user behaviour: what did they do on your feet
The effect of seo is not only “if or not” but also “if or not”。
You can see the following dimensions through ga4:
For example:
Users googled the point of "custom general inclusion mold" on your home page, then jumped to your article, "injecting holding costa breakdown " , and stopped on the "close us" page。
Then the path is clear:
Keywords home page knowledge content action page noodles
This means that you have a smooth layout throughout the station and that seo brings in more than just a point, but also leads the client to “the next step”。
Six: don't just look at the data, but at the trend
Unlike advertising, seo is not an instant explosion, but a continuous process。
You are not looking at data for one day, but a monthly/quarterly trend line:
Even if there was no query the previous month, but if you find the keyword from nothing, from page 8 to page 2, and the flow from zero to 50, that means you're on the right path。
In the end, don't rely on feeling. Seo can verify
A lot of people do seos and they're lost, mainly without a clear judgement。
It's really simple: it's recorded, ranked, traffic, stopping, behavior, inquiry
Every link can be validated by data, but the key is that you have tools, conscious, patient。
If you're already doing the seo, but you don't know if it works, you can start with these things:
Seo is not an empty thing, but a method, rhythm and logical long-term operation. What you're going to do is you're going to have less feeling, more data talking. As long as it's in the right direction, time will give you answers。
