Since 2008, the term seo has come to our attention, and after many years of development and industry development, many excellent seo teams and seo optimization have emerged, and the industry as a whole has gained new momentum, but it also faces the corresponding challenge, namely, to optimize team efficiency。
(leader: kid, hurry up and get out of the chain
How to work together
The main composition of a seo team consists of the following teams, each of which is responsible for its core work, which is the common structure of the seo teams, although in most cases they are only human ..
1. Extralink team
While the external chain-building and external chain maintenance of the main web site project of the extralink group are largely related to the former, followed by the exchange of friendship links with the cooperating websites, the largest workload of the extralink group is the construction of the extralink, or the encounter of extralink resources similar to those of competitors during the construction process, resulting in the small availability of offlink resources resulting in team costs and the availability of extralink resources is a common problem。
The external chain will be built along the following lines: the amphibious chain platform, outsourcing of the external chain (payment), and the seo tool (payment)。
With the introduction of the 100-degree green rose algorithms, the days of the main friend chain platforms are not so good, the collapse and transformation。
Second, outsourcing was favoured by many seo teams. The head of the link platform told me that many of the large company's seo executives rely on them for the outside. The contract stated that the 3w was actually only a 1w list, and that the hardest part was to be a bottom chain commissioner。
Of course, a number of companies have taken note of this problem, particularly those managers who know how to do it, and who are not very well funded, so the use of the “seo tool” for fee purposes has emerged because of its low cost, its strong external chain resources, its popularity by the seo team, the emergence of the seo payment tool, the following figure for the external chain resources provided by the well-known seo data analysis and management platform (optimal), the collection of some 3,000 extra-chain resources, the list of which details the 100-degree collection, the pr, the 100-degree weight of the web site, and the availability of these resources for free。
Ii. Context group
The content group is primarily responsible for the writing and dissemination of content, enriching the content of the website through more high-quality content, and, secondly, for content dissemination through a third-party platform, from which it can sometimes be accessed, but originality is one of the most lacking capabilities of station owners, not as a technical exercise, but as a factor in the accumulation of experience and multiple influences such as thinking. The emergence of false originals has solved a number of problems, but long-term hypocritical creations are not only detrimental to the search engine, but are not too valuable for users, which is currently a problem for the seo team。
Data analysis group
The data analysis team is mainly focused on the site's data, thereby constantly changing the original optimization strategy and direction, while the data analysis is of great value to traffic acquisition, and the data analysis is currently relatively simple, and some of the data analyses that i have learned are usually based on a one-sided system combination and then speculate, rather than on particular precision, which puts considerable pressure on the seo optimization team。
After an analysis of the basic structure of a seo team, one by one, we look at the ways in which these problems can be addressed and the efficiency of the team as a whole can be enhanced, so that the bulk can be optimized while maximizing the economy, as many station chiefs would like。
How to find effective outer-chain resources
Outer-chain resources are mainly channelled through accumulation and through articles, for example, by contributing, but the other aspect is where others publish them, where we follow, so that the resources of others can accumulate into our own resources。
At present, a5 stations, seowhy, station master homes, fast-track networks, iri networks and other internet-related sites are available to contribute, both to raise the visibility of the website and to build some outer links。
Of course, we can do this with some tools, such as a lot of seo tools that now have extra-chain resources, and these platforms gather the extra-chain platforms that the stationmasters take。
The table contains some 3,000 platforms with export chains, not only industry classifications, intakes, but also 100 degrees of weight, google pr, and extra chains. It would also be useful to add to my resources the classification of high-value, well-recorded and fast-flowed outward-chain resources for integrated management。
Content creation, i think, relies primarily on teams themselves to develop writing teams, and then to combine false original tools to improve efficiency. Another aspect is that many of the new media sites now have content cooperation agreements with individual websites, so that everyone’s team can grow up with their own resources. Here i share some of the writing skills, either by looking for a similar sample of articles, or by practicing their own writing formats and thinking, which makes it easier to write articles。
The resources for content can be achieved by accumulating columnists or expanding the human circle, and the quality of content influences the optimal results of the website through mutual cooperation or by paying for writing。
Analysis of data through software tools
Some of the phenomena that we have discussed above about the analysis of seo data, namely, the fact that at present, most of the different data sets are analysed through a number of different tools, and that no systematic data sources are formed. For example, the most commonly used data sources among station chiefs are the seo comprehensive queries, the 100-degree statistics are mainly traffic-oriented and search keywords, and the value of primary analysis keywords of the 100-degree index。
I recommend the use of software tools for the analysis of seo data, and there are many seo data analysis tools available on the market, such as super-monitoring, optimization, suitable for use by network marketing companies or seo optimized teams, while the majority of the current seo optimization teams are former combinations of multiple people and are therefore important for data, while individual software tools are only individual aspects of data, and it is difficult to analyse them。
These tools allow easy management of hundreds of websites and daily keyword rankings and seo data monitoring for each site. The seo data analysis tool highlights the following valuable information for station chiefs: on the one hand, it is based on 365-day seo surveillance data and is able to capture the ranking of each keyword, and, on the other hand, it provides specific features such as logo customization, autonomous domain names, performance management systems, which include advantages that are not available in the above-mentioned software tools。
The analysis of the seo data is also an attempt to find an optimal set of ideas and strategies in the analysis of the data, based on the efficiency of the tool, but also on the use of the data value by station chiefs themselves. As the industry optimizes the seo matures, we face more different algorithms, while the search engine remains the best, so the data becomes more important。
How do service firms look at seo optimization
We have analysed the work structure and content of the seo team, so how can we, as a service enterprise, open the results to clients in real time and keep them focused on the results of the seo optimization
This is the day-to-day ranking of the corporate website's core keyword, and this set of data has been instrumental in our analysis of optimized results, and, secondly, in enabling our clients to see the value of their own money, thus improving the efficiency of the seo team while also keeping up business with better quality services。
To improve the efficiency of the seo team, it is important not only to start with the above aspects, but also to integrate the combined capacities of the various partners in the team and find strategies that are effective for their own optimization。
The tools and methods are not enough, and the fastest way to improve the efficiency of the seo team is to raise wages。
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