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The white hat method, which optimizes the search engine, follows the accepted principles of the search engine. Their recommendations are generally to create content for users, make it easy to index by search engine robots, and not to trick search engine systems. When employees of some websites fail to design or build their websites so that they are ranked behind, white hats detect and correct errors such as unreadable lists of machines, invalid links, temporary changes in orientation, inefficient index structures, etc。

The key words of the website are very important in determining whether the site is searchable by the users and therefore require specific attention in the selection of keywords. The selection of keywords follows certain principles, such as the following: keywords should be relevant to the subject of the website, rather than a vernacular pursuit; the use of generic terms should be avoided; specific words should be selected, to the extent possible, depending on the type and characteristics of the product; and words are commonly used in the use of search engines in relation to the products and services that the site needs to promote. The number of 5 to 10 keywords is relatively moderate, with density ranging from 2 to 8 per cent. It is important to focus on the prominent key words in the title (page title) and paragraph title (heating) pages, as well as on the content of the page, the alt properties of the picture, mKeywords can be set to varying degrees on web descriptions such as eta labels。

The search engine has developed rapidly abroad, and there are many optimists in the country. They continue to improve their work and learning in various ways. There is a growing interest on the part of home-based website-building operators in the optimization of the search engine, a market that is very large and is believed to have increased participation in this area。

Search engine optimization technologies have emerged rapidly with the development of the internet, but where the search engine optimization is, many station longings are lost。