Recently, the chinese association of automobile circulation (aca) has issued a list of automobile brand preservation rates for 2025. The performance of porsche and lexus, at a three-year preservation rate of 67. 34 per cent and 60. 22 per cent, respectively, became the german and japanese champions, which is also consistent with our past impressions. Most american brands (including tesla) and korean brands have a three-year retention rate of around 50%. In the autonomous brands, broad-tempo and tanks run at a three-year preservation rate of over 56 per cent. For consumers in general, if you have a motivated brand that looks at its preservation rate, it gives people more confidence to buy, but if you don't have a brand that is particularly popular, you have to focus more on those that have a low retention rate, so that you don't lose the old car when you want to replace it later。
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Infinity's not as good as mitsubishi
In this list, german brand preservation rates are generally high, ranging from over 50 per cent for the three-year period to over 50 per cent for both the luxury brand bba and the mainstream corporate brand population. The gap in japanese brands is more pronounced, with rexas in the head and honda and toyota in the lead, with a slightly lower output of 48. 25 per cent, and, worst of all, the luxurious brand of infinidi under the japanese flag, with a three-year preservation rate of only 37. 69 per cent, the lowest of all brands published this time, and the only brand with a three-year retention rate of less than 40 per cent, and even mitsubishi, which has left the chinese market, with a higher preservation rate than infinidi。
If the price of the new car in infinidi was $400,000 three years ago and the residual value of the second-hand car is now only $150,000, does the original owner lose, taking into account the purchase tax paid when the new car was purchased
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Weak visibility, weak product renewal
In 2023, the value of infinidi was about 6,000 in china, less than 3,000 in 2024, and last year’s performance was just over 1,000, with the entire brand selling less than the monthly sales of other common brands. In fact, it was brilliant in the chinese market, and 10 years ago it became known where dad was going, standing on second-line luxurious camps, but as friendly business continues to emerge recently, the uncompetitive incompetent in the product of infinidi becomes less and less。
Now, in the new energy age, infinidi is no electric car, much less behind the new powers in smart technology. When business friends fought for prices, it also seemed that infinidi had no heart to fight for a price, which directly led to infinidi losing the advantage of the value of sex in second-line luxuries and becoming less visible。
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Why don't you learn how to put your idols away
For now, if you don’t want to follow the song, learn the daily card, put down your pride, carefully study the needs of chinese consumers, let the chinese team take advantage, make a breakthrough in intellectualization, electricization, reset the price system, and learn how to play n6 and n7 daily, so that they will not be abandoned by consumers。
