First, before we build a web site, what we need to do first is to have a website clearly located, bringing in a client group with a relatively high rate of transformation. Our site is built for marketing purposes, and only by focusing on one thing will our website be better presented, so that the content building of the site will be fairly simple (specifically, see the presentation of the machiant blog, seo in the overall planning of the website and **** strategy)
At the same time as doing ****, we first have to confirm the ultimate seo goal of website optimization, with a clear objective to better organize concrete work
This objective can be long-term, strategic or short-term, but in the short or long-term, our goals must be achievable, without setting a goal that cannot be achieved at all, and then breaking them into specific monthly, weekly, daily milestones
The target population is at all levels of society, and there is a relative inconsistency in the application of the computer network, and it is clear that the internet will be used to reach out to visitors who will need to promote branding, effectiveness and real-life recognition of the treatment of the disease, and that natural optimization will have a better impact than competition. (for the website of the enterprise, i have also told you in detail in the mahaiang blog, " how to position the business website seo according to the audience " , which is available to interested friends.)
Ii. Competing parties have a cloud of analysis of sun tzu's tactics: “knowing each other, leaving no room for war”, prior to optimising, they need to know about the products and services of their clients, and to study the competitor's website (see, in particular, the presentation of the mahaiyan blog, “how to use seo's thinking patterns to analyse competitors”)
With regard to the website's target groups and services, which can be accessed through the website or through direct communication with clients, mahagi also focused on the analysis of competitors: 1 and basic data: age of the site, intake, intake rate, snapshots
Site optimization: design of title, writing of descriptions, emphasis on text, paragraph headings (h1, h2, etc.), url processing, link depth, use of novollow, optimization of table of contents pages, etc
3 external data: quantity and quality of outer chains, full-site outward chains, front-page outward chains, well-known brands degrees
Mahatma suggested that you station chiefs or seo personnel could build a data model through these aspects, recording each in detail, and putting it in the program. Medium
Iii. Target group analysis, identification of the web keyword analysis and understanding of patients, the type of target user on the site, the different target users required by the nature of the website, and mahaia suggested that you should go to a precise customer marketing and not to a seo
After identifying a good user group, start researching and analysing the keywords on the client website, and the principle of selecting keywords is to be user-oriented, to analyse from the user's point of view what keywords they will search for the products and services of the website, and to communicate with the client, to identify the keywords on the website, the core keywords on the client website need not be hot but precise (specifically see the presentation of the mahaiyan blog, " how to locate the key words on the new site " )! With regard to the methodology for analysing keywords, ma has suggested that you could start with the following points: word
2 keyword excavation tool: special recommendations are made here for a 100-degree backstage keyword query tool and for a web-based love site keyword recommendation for excavation tool
3. Search engine pull frames and related searches
4 question-and-answer platform end-word digging
Iv. Development of a website **** the strategy for developing a web site ***** is briefly described here by mahatma in terms of two aspects of in-station optimization and off-site optimization: 1; in general, there is an unreasonable situation in the initial site, and the site needs to be modified according to ****. In this context, mahatma simply presents the following points: (1), the structure of the site is clear, the layout of the site is reasonable, the redundancies are rejected, a large number of js scripts and flas*** are rejected, the speed of opening of the site is affected, the column setting is clearly visible, and visitors are browsed (specifically, see the presentation of ma hatien blog " how to build a web-based chain*****)
(2) in-site links need to be modified to static or pseudo-static (technical support is required)b, control of the number of internal links to articles, c, high relevance of links to objects, d, relatively large number of links to important web pages, e, urls, use of absolute paths, 301 reorientation
The advantages of doing so are to facilitate page-to-page browsing and to improve the efficiency of the search engine climbs, with thematic focus giving the key words of the theme a ranking advantage
(3) seo details optimizing for a professional seo staff member, ma has suggested that you should pay more attention to some of the details (see, in particular, the description of the ma haiyan blog, " some of the optimistic details that seos are the easiest to ignore at the site " ) such as: a, the title, the alt label of the picture
B. Reasonable layout keywords and keyword density (titles, labels, description text), description settings
C. Long end-word transcripts
D. Sub-navigation, orientation anchor text, anchor text first appearing on the internal page add black
E. Relevance of page content and adherence to original article updates
(4) analysis of the key words of competitors,a examination of the inner and outer chains of the website, the strength of the outer chain, and the availability of anchoring of the inner-chain articles
B. The location of the keyword in the title, whether it appears on the front page and repeats it, and whether the website is working on the word
C. Looking at the front page of the competition
D. Location of keyword distribution, url link (main domain or inner page doing)
E. The size of the site, age of domain name, number of entries, mechanism for updating
(5) add site maps, make 404 wrong pages, and when spiders enter the site, site maps are considered a good guide, and spiders can easily access all corners of the site, so we need to build a rational site map based on ****
And there's the 404 wrong jump page, and there's a lot of people who don't do it, and there's some station chiefs who don't do the 404 back code
2 out-of-site optimization for the website*****, mainly built through external links, mainly through friendship links, blogs (messages), forum signatures (posters), question-and-answer platforms, encyclopedias, classification information promotion
Here, ma hae-sang shares some of the ways and platforms in which i often do outside-linking: (1), blogs (messages) build my own blog — new wave, fox searches, worlds, internet access, 100-degree spaces, and information
(2) forum signatures, postings with keywords and links - industry-related forums, station leaders' forums (3), dissemination through classification information - 58 co-towns, catch-up networks, people's networks, theme networks, easy-to-line networks, list networks, 100-centre networks, long-term information networks, city classification information networks, chinese business registers, marcopolo, electric power houses, etc
(7) increase the trust of the website in the search engine by properly pointing the relevant keyword to the authoritative website in the article degrees
In addition, ma hae-sang reminded station chiefs or ***** personnel that special attention had to be paid to the construction of the outer chain of the website, such as (1) the inclusion of keywords in the text of the link and the diversity of keywords
(2) exchange as much as possible with more relevant websites, and the other side has a larger pr value than its own, and the less links they export, the better
(3) note the diversity of the external chain anchor text
