Optimization of the search engine is the most cost-effective way to promote the website. It can bring you effective users. I don't care if you sell your products or pull investment. The human spirit of the website is the most basic element of the entire operation. The flow allows for the sale of services, products or investments. Now we are entering the subject of a detailed presentation on the design and optimization of the internal structure of the website: 1. The site page HTML optimization. This is the most basic. Script language requires user access and execution at a slow pace. The content is generated on a temporary basis during user access. No fixed document formed. If you change your website to create an HTML page, you can rewrite it with urls. This will also allow the dynamic web address to be rewritten as a static address. The effect, however, is not to create static web pages in hard drive. 2. Optimization of links to websites. Website links are the way you tell robots and your users about your website content. So the linkage strategy is also an important element of the internal structure optimization of the website. Linking policies include directories and urls, navigational links, textual links, website maps. Catalogue and url: a. Catalogue level: 1. A logical organization of the table of contents. First page - > column - > content page. 2. The structure of the catalogue should preferably be from level i to level ii. Don't go beyond level three. All web pages are placed in the root directory. B. Url static: replace the symbols "?" and "=" in url with "/". 1. Catalogues and documents contain keywords: they can be in english and spelling. If multiple keywords in the url need to be separated. Please do not use the underline, use "-". Navigational link: a. The main navigator is clear and clear: text links with keywords are used as far as possible in terms that are consistent with user search habits. B. Lists all paths to the current page: e. G. Your current location: first page - > 3 7 malls - > 3 7 millennia add title for each navigation link: e. G., build site d. No javasCript or use falsh as a navigation link. Because scripts and flash search robots can't be identified. Searching robots can't find your navigator. The best thing about searching robots is HTML. Text links: add a link to your home page for key words in your web content article, and if the article is long, add the previous and the next link to multiple sections. Map of the website: a. There are no dead links on the website. The dead link is that the web page does not exist, but the link to that page still exists. Please do not let this happen. B. The site maps exceed 100 links, and please use page breaks to create them. Setmap files in xml format that generate the website are placed in the root directory of the website. Also submitted in google webmaster tool. Three. Site keyword optimization: site keyword optimization includes distribution and density of keywords, selection of related keywords, application of keyword tag. Keyword distribution and density: a. Selection of keywords: one page identifies three core keywords within the core, grouping around the core key to produce a keyword or short sentence; the core keyword selects the words that appear most on the page, consistent with the spirit of the searcher and not too broad a keyword. Distribution of keywords: everywhere, focused. One keyword is used in the following places: web title, description label, body title, web site url, bold, italics, top of the web page. C. Keyword density: keyword density usually ranges from 2% to 8%. Keyword correlation control: add a list of similar articles to the content page and a list of related articles... To add the relevance of the content page, reduce the relationship of the letter noise. Keyword tags application: develop a tags system for hot keywords, increase interpage relevance, increase the ranking of keywords. 4. Page optimization: page optimization includes title optimization, mEta optimization, script optimization, css optimization, font label optimization, layout optimization, frame optimization and page redundancyOptimization of eta: a. Tile tile is short, refined, highly summarized, and contains keywords, but should not be too many, not more than three phrases. The first few words are most important for the search engine, so the keyword position is as forward as possible. It would be preferable to organize the title into short sentences or phrases that conform to the grammatical structure and reading habits, and avoid a list of title. Title should preferably not exceed 40 characters in length. Not exactly the same for each page. B. Keywords the key to keywords is that each word can match c in content. DescriptionCription) the key words appear in the description, which are relevant to the body of the text, also following the principle of brevity, and the number of characters does not exceed 200 characters, including spaces, to supplement statements that are not adequately expressed in bitle and keepwords. Script optimization: a. Do not make navigational links with scripts, e. G. DThe text is displayed in document. Write, which affects the search engine's search for page content. Use script file as external file. E. G. Use javasCss controls the style of HTML tags, and notes that all csss files are stored in separate external files, as follows: ... It is not appropriate to use a unified css in the article title or navigation link, and appropriate to adopt and/or mark red, layout and frame optimization: a simple layout, reduced table nesting and faster web loading. This is for the record of the search engine. The current div+css web layout model would be preferable. The advantage is that web pages are loaded very quickly. But the div+cs is a bit difficult. Don't use ifRame or fRame frame page. Search pair with ifThe rame framework web page is difficult to access. Page redundancy: page redundancy: remove redundant codes and spaces, normally a page is about 20k in size, preferably not more than 100k. Scripts and css in the form of external files. In the form of div+cs, reduce the sheet nesting, keep the page as concise as possible and have as much content as possible as the code, in a compressed format, in a picture with an alt label. All right, a full day has been devoted to the compilation of practical lessons learned from the internal structure of the website. You're just going to have to do a step-by-step inside of my website. This is coupled with an external optimization of the previous approach. Not for long. You'll see it works. This text is reproduced in the form in which it was received。
