In internet marketing, henan seo's strategy generally considers seo to be an important technology, as does seo's awareness-raising in cyber marketing campaigns. To do the job of seo, it is necessary to conduct competition research. Competing research can help firms to understand more systematically and in depth their competitors' seo optimization strategies. It is also a strategy to adapt seo optimization strategies to the firm's own circumstances!
Analysis of keywords
Keyword principles: keywords determine important follow-up steps such as content planning, link structure, need to be mindful of the relevance of the subject matter, the commercial value of different terms, the importance of not being too broad the main keyword, ensuring that target keywords are searched, making it less difficult to optimize, finding effective traffic (areas fit business with companies) and making good use of tools。
Level of competition: number of search results, number of competitive results, number of internal page rankings, number of large and well-known portals (housemaster tool)
Competing analysis: 100% weight (third party)/dog search rating, alexa estimate flow/love station, station headhouse estimate 100% traffic, website age (domain name age), intake, external chain, social network exposure
Create a keyword library: by front page, channel, column, example of extended rules
Categorization of keywords: industry breakdown, area classification, segment classification, etc
Keyword fluctuations projections: industry trends, seasonal characteristics, social hotspots (100 degrees of wind, latest online events)
Ii. Layout of keywords
Henan seo generally operates as: front page (industry, brand word) - channel (large classification) - column (main word, column name) - theme/label (hot content point collection) - article (long end)
Iii. Paths to keyword mining
1. Parental excavation tool for love stations / station chiefs. The long end words excavated by this tool are arranged according to a 100-degree index and no 100-degree index will appear, so it is the most important long endword tool。
2- 100-degree search boxes, and 100-degree related words. The number of words in the 100-degree context and the number of drop-downs in the 100-degree hint box is very high, except for some words that are drawn out by peers, so they are very important for long ends。
3 - 100% knowledge of the platform. As one of the largest chinese-language question and answer platforms, hundreds of questions have been raised by netizens, which, although they do have cross-references, are a good reference, and the main words are entered, and all of them appear to be long。
Four and a half degrees of search. I've been looking for hot words, events, and so on。
5. Brainstorm. You're a human being, you can think of long words, and you can imagine searching。
6. Peer website. It's worth something to be studied. It's not worth anything to be seen without it。
Iv. Synthesis of kyoto extension
1. Branding
Cell phones -- apple phones, samstar phones, mi phones, etc
Regional and sectoral
Region: website development - beijing website development, shanghai website development, wenzhou website development, etc
Industry: seo - medical seo, financial seo, games seo, etc
Oh poh hen
Corporate network marketing adviser
I'm a salesman
Founder of the union of american societies
Member, henan internet industry union
Lecturer at the micro chamber of commerce, “million microbusiness”
Research orientation
Monopolies for production, service, trade, brand power, industry platform, government agency network marketing
3. Qualifications and adjectives
Add a few qualifiers or adjectives to the extension. Qualifications such as free, promotion and price are often searched, as are cheap, what, what, what, what, what, what, what, what, what, what, what, what? For example:
The price of tv-tv, promotion of tv, etc。
Server-enterprise server, vps, free space。
4. Keyword deformation
1. Synonyms hotel: hotel, accommodation, inn, etc
Web site development: web design, web marketing, seo
Qinghua university
4) common input methods, synonyms: logic thinking
V. Website diagnosis
The 100 degree/good search/search/dog/mama station chief platform, robots files, preferred fields (with www, other undefunct or 301), external links (100 degrees already have an outer chain tool, google and 100 degrees are striking out the outer chain of garbage, which is the main content, and which follows its natural course, returning to the right place to promote the flow and banning large amounts of waste without meaning). Internal chain, capture error statistics (server, tttp, capture anomalies, etc.), 100 degree simulator capture normal, mobile friendly testing, unique web site (301 or robots)。
There are many skill choices to be able to do the job of seo, and to study competitions so that they can help enterprises to understand more systematically your best strategy in the industry, rather than other seo strategies that combine the firm's own situation, are the long-term development strategy!
