Mcdonald's is one of the world's largest transnational fast-food chains, and believes that many people are not new, and that it is a choice for many when busy。
The opening of the first restaurant in mainland mcdonald’s in shenzhen in 1990 and the piloting of chinese concessions by mcdonald’s only 13 years later, ended immediately after a short trial, also left kendji with a huge development opportunity。
In 2018, there were more than 4,000 shops in kendji, and only 2,000 in mcdonald's. Globally, mcdonald's has over 30,000 shops, while kentucky has only 11,000。
By 2023, however, there were more than 11,080 shops in kentucky, china, and only 7187 in mcdonald's. Globally, mcdonald's has more than 41,000 shops and kentucky has 29,000。
Not only did kendrick win over the powerful mcdonalds in china, but there was also momentum to catch up globally。
Mcdonald's entry into the country in 1990 was accompanied by a straight-camp model, self-owned, self-managed and slow expansion。
In 1993, kendji began to try to join because of the large number of allies that joined and promoted it, which quickly ran into circles, far exceeding the number of domestic stores by the global giant mcdonald's。
It was only in 2008 that mcdonald's woken up and began to launch the accession model, but the 8 million-dollar threshold was too high for a one-time moratorium。
It was not until 2014 that mcdonald's formally adopted the membership model as the main model of expansion in china。
By 2017, however, mcdonald's had an average of about 200 shops per year in china; until mid-2017, when the letter came to power, mcdonald's opened an average of 500 shops per year, a rate that more than doubled。
But at this point, the kendjigen base has stabilized。
The following is a description of mcdonald's membership fees, terms and conditions:
Mcdonald’s officially launched a concession in the chinese market in 2014, but the conditions for the selection of the allies were harsh, with the initial membership costing up to $2 million, which seems to be “lower” than the first $8 million。
In addition, mcdonald's training is offered for 10 to 12 months, i. E. It will take at least one year from the submission of an application to training, evaluation and the official opening of a mcdonald's restaurant。
Other costs, according to well-informed sources, include management fees, recruitment of personnel, training, manual wages and operating liquidity, rental of shop, etc., and an initial investment of nearly $10 million in the opening of a mcdonald's shop is expected。
Mcdonald’s also has very strict requirements on the sources of funding for its allies, taking into account such factors as sales volume, profitability, occupancy costs, and so forth. The sponsors adhere to the contract and pay the fee in one-time terms. The source of user fees may not be bank loans or personal borrowing, while the remainder can be obtained from traditional sources of financing. Although mcdonald’s allies do not provide financing, they are able to benefit from loans from various lending institutions and even benefit from the lowest loan rates。
At the end:
In addition to mcdonald’s cakes, the domestic fast-food market has in recent years enjoyed full market dividends from brands such as wallace and tastin, and the chinese home-grown fast-food brand, which started in county, is constantly invading mcdonald’s territory and even beginning to attack second-line cities。
Half of the products are cheaper than mcdonald's and kendji's, not just small-town youth say they smell good, but more and more white collars are hugging. Of these, tastin, founded in 2019, has now exceeded 7,000 in just a few years。
In the future, what kind of fast food brand would you prefer? Welcome to the message
