"seo is out of date."
"now it's all on short video. Who's watching the search?"
"seo works too slowly to go directly to advertising."
If you've heard of internet promotion recently, you've probably heard something like that。
Interestingly, on the one hand, it is said that seo is useless, and on the other, there is a growing number of businesses that are continuing to set up seo, even as an important channel for long-term customers。
So the question is:
Is seo optimization working
The answer may not be what many people think。
One, is seo useless? Let's see how clients find suppliers
Think about it。
What would you do if you needed to procure equipment, find a manufacturer, consult or solve a professional problem
The first reaction of many people remains:
Open the search engine and search。
For example:
Behind these searches are real needs。
Search continues to be one of the most important sources of information for clients, especially for b2b enterprises。
So the question is not whether seo is useful, but whether your business is in the result of a customer search。
The greatest value of search traffic is “active”
Advertising is an initiative of an enterprise to look for customers。
Seo is a client seeking out a business。
These appear to be flows, but of completely different quality。
Because those who actively search are usually aware of the problem and even start looking for solutions。
Such clients tend to be more likely to engage in counselling than passive users of advertising。
Ii. Why is it said that seo is ineffective? A lot of people don't do seo at all
This is a very realistic question。
A lot of companies call them seos
The result was six months and one year, and the flow remained unchanged。
It concluded that:
Seo is useless。
In fact, it's not the seo that is useless, but the method is problematic。
The real seo is essentially a study of customer needs and search behaviour。
2. Just watch ranking, not transformation
There is also a common situation。
Keywords up。
Website visits have also increased。
As a result, the number of consultations remained unchanged。
This is usually due to inadequate web access capacity。
The client came in and couldn't find what he wanted to see。
I don't know what to do next。
The final flow comes and goes。
So seo optimization is never just a ranking, but a business opportunity for traffic。
Iii. Why is the growing number of enterprises giving renewed attention to seos? 1. Advertising is becoming more expensive
Many companies have felt the same way over the years:
Clicking is getting expensive。
The cost of getting paid is increasing。
Hundreds of dollars were once able to obtain a customer, and it may now cost several times the budget。
While the performance of seos has been relatively slow, they have been able to accumulate flow assets on a continuous basis。
A high-quality content, a set of precise keywords and an optimized page can lead to long-term access and advice。
2. Seo is influencing the exposure of the ai era
Used to be a seo to get the search engine to find you。
Now there's a new meaning to being seo:
Let ai know you。
More and more people are beginning to look for answers through ai, screen suppliers, and get industry information。
And one of the important reasons for ai to generate answers is what is publicly available online。
If an enterprise has a chronic shortage of content construction and branding information, not only will the search engine be difficult to recommend to you in the future, but may ai ignore you。
This is also an important reason for the growing interest of geo。
Iv. Business as seo. What do we do? 1. Stop staring at keywords
Many companies come up and ask:
"what key words should i make?"
In fact, more important than the keyword is client demand。
What's the client's problem
What do clients search for
What do clients care most about before purchasing
If you study these questions, the seo will come out。
2. Content to solve problems
Many website articles have only two effects:
Move yourself。
The search engine doesn't understand。
Clients are more reluctant to watch。
A truly effective content should help clients solve problems。
Clients have questions, you give answers。
Clients have concerns, you give cases。
Clients have needs, you give the program。
Such content would provide access to search traffic。
3. Accessibility of the website
Seo brings in clients。
The website is responsible for keeping clients。
If the website is a business introduction and product presentation, even if there is traffic, it is difficult to generate advice。
Therefore, the page structure, case presentations, professional content, trust endorsements need to be synchronized and optimized。
V. At the end
Is seo optimization working
It would be difficult to see the effects if it was just a few articles, a few keywords, and then an automatic order。
However, the value of seo as part of a long-term system of business acquisition remains very clear。
Because customer search habits have not disappeared。
Just the way the search is changing。
From search engine to ai, from keyword to problem demand, the bottom logic remains unchanged:
Who is easier to find, who is easier to get customers。
So seo is not worth it, the answer is not in the industry, but in the firm itself。
If your clients are still searching, the seo will still be valuable。
A little tip from the new mind network:
The real solution for businesses to do so is not “do you have content” but “can the client find you, understand you, trust you and be willing to consult you”. If the actions of official networks, seos, geos and short video are separate, it is easy to have a good time, without leaving a real client trail。
