The dog's spring is coming, and the liquor market is hot. Recent visits by journalists from the new kyoto newspaper have found that sales promotions before the white festival have decreased significantly this year compared to previous years, with price increases for brands in line 1. Despite this, there is still a shortage of alcohol for the most part, such as pedestals and five grains (74. 400, 3. 20, 4. 49 per cent)。
Comprehensive electrician research data also show that in the last month, higher-priced white wine sales significantly exceeded the lower-priced white wine, showing consumption of “no wine, no more expensive”. In addition, the wine market showed some heat a year ago, with imported wines below $50 more favoured by online consumers. Of the national wine, the great wall and zhang zhang yu's combined sales amount to approximately half of the mountain, and the dynasty wine that used to be associated with both, also known as the “national wine troika”, has been left far behind。
White wine is less powerful than last year
New kyoto journalists visited the market and found that, as the spring season approached, the alcohol and water market was warming, but that the pre-circle discount was significantly lower than last year。
On 11 february, journalists of the newspaper shinjing observed in several large businesses that the price of 500 ml to fly was $1499/bottle and the price of 500 ml was $1099/bottle for 52 degrees of five grains. There are only two or three bottles of mackerel-flying wine in the stalls of the store。
Among the mid-priced white wines, the blue 5a of 52 degrees of the river is priced at $488/barrel, while a promotional campaign to buy a bottle minus $80 has been launched. In contrast, the classic second pot of 52-degree cattle fences, at a price of $458/barrel, also offers a “buy a bottle at $50” promotion。
In contrast, the lower-priced red star, 43 degrees and 100 years, sold at a price of $155, with the label “buying a bottle to $20”. The sale price of the river's 42-degree cortex 500 ml (new sky blue bottle) was $98 and the price of the 52-degree pretences (58. 590, 3. 14, 5. 66%) 500 ml bottled was $168, neither of which introduced preferential activities。
One supermarket salesman indicated that, with the exception of a very small number of low-end wines that are not well-selled, there are not many alcohol products at present that are subject to significant discounts. “part of the drinking water is subject to time-limits, such as a small price reduction on a saturday.” and before last spring, a number of medium- and low-end white wines, some of which were sold at almost 80 per cent lower prices than usual, had been promoted as “buy one gift”, “buy a bottle back in cash”。
The salesman revealed that the best-known medium- and high-end white wine brand is currently popular with consumers, “even without discounts, it is basically not for sale. Once a small discount has been introduced, it will be looted.”
Despite the absence of any price-cutting promotion measures, some liquor stores still show a pattern of short supply of white wine, such as platinum and grain fluid. In some electrical platforms, the promotion of alcohol commodities has been dominated by strangulation, depletion and roll-out of gift packs, with reduced discounts compared to previous years. The price of high-end white wine, such as toilet and grain, is also stronger。
It's a "scrambling" wine
In contrast to the price increases in previous years but the limited increase in sales, the price of alcohol and water has generally risen this year, “it is clear that there has been an upward trend in consumption in the market, that there is a feeling that the wine is better sold, and that more people are willing to spend more on it”
In anticipation of the spring season of the white wine market, the price of medium- and high-end white wine rose. In december 2017, the retail price of 500 ml 52° crystal bottle 5 grain liquid market was increased from $969 to $1099. Starting in january 2018, the retail price of 53 degrees 500 ml to guide the way was increased from $1299 to $1499。
Sword nancheng 52° product priced up to $439/bottle, an increase of 21 yuan over the previous one. In addition, wine from the red altar (21. 160, 0. 72, 3. 52 per cent) rose from $498 to $568, the well-welling industry (44. 980, 3. 27, 7. 84 per cent) rose by $40, and the well-plain series rose by $30。
It was also announced that, as of 15 february, the ocean, sky and dream series would be fully raised from the plant and the final supply prices would be significantly increased. Of these, the blue of the sea is raised by $4 per bottle, the blue of the sky by $6 per bottle, the blue of dreams 3 and 6 and the blue of dreams 9 by 15, 30 and 60, respectively, and by 10, 20 and 60, respectively, in addition to the quota。
In-industry analysis suggests that higher production costs, increased demand and consumer upgrading are the three main factors driving the increase in white brand prices. Since 2017, the entire high-end liquor market has seen a rise in prices, and second- and third-line white wine has also been rapidly raised。
In response to price increases, at the urging of the commission, a number of liquor companies have introduced stricter regulatory measures to limit excessive price increases. Anhui, guizhou and dong wan have initiated a price inspection of the tobacco and alcohol market at the request of the commission. It was reported that the anhui provincial price bureau, which began on 8 february, had requested the municipality to report the price of the liquor market once a day and to check the price of liquor at large malls。
In-industry analysis suggests that high-end white wine prices, which would otherwise be out of demand, would not decline immediately in the pre-dwelling market. However, thanks to the trend towards higher consumption, the brands of liquor with higher prices remain “sold without worry”。
The medium-high-end white wine network is more popular
How's the wine-year-old online? Visible data from the exclusive source of statistics for the new kyoto newspaper journalists show that during the month of 9 january to 8 february, the most popular alcohol sales before the spring season were still 50 per cent of the total sales of alcohol of all types close to that of the entire electric power company. At the same time, the price of pre-conservative white wine is generally higher than it was in the same period last year, owing to the increase in most white wine prices in 2017。
In terms of white wine, the highest volume is found in the more affordable white wine, which accounts for about 51. 66 per cent of the total volume of white wine, followed by the higher price of soy sauce, which accounts for 28. 07 per cent, and the relative price of clean perfume, which accounts for about 17. 13 per cent。
It is worth noting that this year the amount of cognac sauce is significantly higher than the amount of fragrance. For the year 2017, based on readily available data, the share of white wine sales in the past year was 27. 44 per cent, higher than 21. 10 per cent of soy sauce。
The analysis suggests that this year there has been a marked increase in the sale of soy sauce and white wine, as represented by the mill. Visible statistics also show that in the last month, the top three brands with the highest sales of white wine on integrated electric power platforms were the pao, five grains, and the river, accounting for 24. 64 per cent, 9. 08 per cent and 6. 17 per cent, respectively。
Following the cattle mountains (5. 87 per cent), the old cellars of zhuizhou (5. 68 per cent), west phoenix (3. 69 per cent), liquor (3. 24 per cent), jiang xiao bai (2. 41 per cent), red star (2. 29 per cent) and goui goon (62. 35 per cent) (2. 27 per cent), the white wine brander consolidated line has the top four to ten sales。
According to the great national annual consumption data report 2018, released on 9 february, the increase in the unit price of alcoholics has exceeded the increase in sales. Consumers' pursuit of the quality of drinking has gone beyond quantitative pursuit, showing consumption of “no alcohol, no wine, no wine, no wine”。
Wine is priced to the people for the year
In addition to traditional white wine, wine has become a hot market for this spring, and most wines are more pro-people-friendly。
Statistics from the visible data consolidated electrician platform show that consumers show a clear preference for imported wine, which is significantly higher in volume and volume than domestically produced wine. The ratio of imported wine sales was 73. 56 per cent and that of domestically produced wines was 26. 44 per cent, a significant difference。
Of imported wines, “rafi” remains the preferred brand of chinese consumers, with online sales accounting for 11. 16 per cent of the total sales of all imported brands, far exceeding the second-ranked renfu and the third-ranked kasitus, which account for 3. 80 per cent and 3. 18 per cent, respectively。
It is worth noting that, despite the euphoria of imported wines online, the main price segments of wines are concentrated below $50, or 59. 06 per cent; followed by $50-100, or 27. 36 per cent; and less than 14 per cent of wines above $100。
The great wall and zhang yu have the highest online sales of domestically produced wines, accounting for 29. 09 per cent and 27. 92 per cent, respectively, and together, more than 57 per cent of the total domestically produced wines. The dynasty, which used to be known together as the “national wine tricycle”, sold only 3. 07 per cent of the wine, and even lagged behind mogor, thawing and long white mountains (10. 780, 0. 26, 2. 47 per cent)。
According to the report on the annual national consumption data for 2018, the total sales of wine in the annual wine table is above white wine and tops the list. At the same time, the low-intensity sales of fruit and wine have risen to the top, becoming the newest, and consumers have also begun to focus on healthy wine。
According to the analysis, the increase in the sale of red wine and low-intensity fruit has changed the annual practice of white wine, indicating an increase in consumption habits。
The expert analysis found that kyoto had a small statistical caliber and that, while its analysis reflected the heat of wine sales, white wine remained an absolute major player throughout the annual market. In addition, there is a real trend towards diversification in the variety of annual vases and water varieties and greater diversity in consumer choices。
