1 problem
Extralinks refer to the process of importing links from another site to one's own website, which is similar to a voting system, with the more links there are, the higher the “vote” on the site, the higher the weight of the website. Search engines value links as an important basis for ranking web pages. The quality of the imported link directly determines the weight of the site in the search engine. So how do we build a web link
2 programme
Knowledge of several important values of extralink data and characteristics of high quality extralinks. (c) to master the many ways of building the outer chain. Production of outer-chain construction plans based on timing and workload。
3 steps
This case needs to be carried out as follows。
Step 1: understanding external chain data
The number of total links to the outer chain, the number of total domain names and the number of high-quality links are important references in the construction of the outer chain. High-quality external chains are:
Step two: exterior chain building principles
Step three: an external chain-building approach - the friendship chain answer
Standards for exchange of friendship links: the content of the website for exchange of friendship links is relevant, and if it is not relevant, the industry is too far apart, weights are too high to be meaningful, except for news portals. While the pr value of the website was previously valued more in friendship-link exchanges, it is now ranked slightly, optimised and less focused on pr. Website weight is a dynamic process, and keyword ranking directly reflects the weight of the website. Business websites generally have fewer content and fewer entries, but if key words are ranked well, they can be exchanged even if they are low. Not too many friendship links are exported from each other's websites. The speed with which the dates are taken is a direct reflection of the health of the site and the frequency with which the content is updated, and in theory, the speed is slower than a week, unless the weight is very high。
Friendship link exchange steps:
1. Finding websites
Analysis of website indicators
The webmaster tool is used to view the seo package of pre-exchange friend chain websites. As shown in figure 11:
Search: focus on key word rankings, followed by indicators such as website intake, 100 weights, snapshots, pr, external chains, etc. To the extent possible, the indicators are preferred over their own websites。
3. Analysed and linked to a website eligible for exchange。
4. Periodic inspection of links
Since the seo profile of the website is a dynamic process, there is a need to regularly review the friend chain sites that have been added to the site. Checking friendship links using station master tools, as shown in figure 12:
In the figure above, the exit link refers to the number of friendship links on this site. Reverse links point to links on each other's website pointing to the current query page. Text links refer to the anchored text friend chain. "novollow link" on the page mEta tag to tell the search engine not to retrieve all external links on the web page. Or put "novollow" on the hyperlink and tell the search engine not to grab a particular link。
The details of the links are shown in the chart:
Step 4: extralinking approach - blog promotion
Blog promotion refers to the use of blogs to promote their own products, companies, websites, etc. As shown in the figure。
The blog is a self-defined section that can be used as its own advertisement, and can be a picture, text link, etc. Friendship links as shown in figure 15。
A friendly link addition takes the example of a new wave of blogs. [booking on new wave] -- [page settings] -- [caucasional component] -- [list component] -- [friend links], as shown in the figure:
Edit friendship links, as shown in the figure:
Step five: extra-chain construction approach - classified information
When making classified information, it is important that the article contains information about the key words of the website, with links, but not too widespread, otherwise it is counterproductive. The publication of classified information does not mean that a wide range of publication effects will be good, but simply a few sites that are better ranked。
Step six: extra-chain approach - forum outreach
When posted at the forum, the smart use of personal signatures is a powerful tool for external chains. The content of the postings, however, must be recorded in order to be effective or useless. A large number of postings are made in forums related to high-priority content。
Step 7: extralinking approach - web collection promotion
Extra-chain advantages of web collections: stability, one-wayness, persistence. Main web collections:
Step 8: extra-chain construction approach -- software promotion
The software is extremely popular, links in articles can improve the ranking of the website, and good quality software can even bring traffic directly to the site. Common software releases, for example, are: the soft-text posting of the forum; the soft-text posting of blogs; the soft-text posting of classified information; and the soft-text contribution of the portal, which is, of course, the most common in news. For the most part, the release of the news is provided on a reimbursable basis and a bulk distribution by the software extension service provider can be found。
Step nine: extralinking approach - catalogue
Cataloguing is the system of manual collection of website resources and manual organization of their subject matter by means of a manual collection of those web resources of some value, which are placed under the respective catalogues, resulting in a catalogue of websites. Examples include web navigation, website catalogues, enterprise yellow pages, etc. In particular, for many business websites, the yellow pages of enterprises are necessary not only to register business information for product and branding, but also to increase the ranking of search engine brands。
Submit cataloguing: do not submit incomplete sites, avoid errors on the web page, prepare a description of the sites, submit the relevant directories and avoid repeat submissions from mirror stations。
Step 10: extralinking - b2b platform
The b2b website, such as hye-brunei, ali baba, is the leading b2b e-commerce platform, providing information on the b2b industry, supply, purchase, inventory, etc. Businesses can register business and product information on their own websites on platform b2b, as well as their own business websites. As shown in the figure, an enterprise has a separate three-tier domain name within the smart net. The same ranking can be made in the 100-degree search engine, as shown in the figure:
Step xi: develop an external chain plan based on previously mastered external chain-building methods
The number of extra-chains and the types of external-chain websites are important indicators for the construction of the extra-links of the site, so that, in the construction of the outer-chains, as much as possible, “quality assurance”. Quality refers to the search for high-quality websites, which refer to the number and type of sites posted outside the chain. Therefore, a detailed and orderly external chain construction plan could make the work orderly. The plan, for example, shows:
