4) use absolute path
4. Strengths of the inner chain:
The big amount of data on the industry website makes the inner chain more powerful than the outer one
It's an easy thing to export links from the web site inside the station
Increased efficiency of the search engine's reptile index to the website
Focus on the theme so that the key words in the theme are ranked in the search engine
5. In-station optimization - detail optimization
Title, keyword, description
url standardization
Preferred selection
Robots. Txt
Navigator
Network density control between 2 and 8%
404 page settings, 301 redirect
Add anchor text to the inside page and add the first key word to the page
Long end key notes
Map of the website
Webshot
Logs, data analysis
Weighted pages
6. Relevant:
The relevance and authority of links to the page, which signals to the search engine, is the first page link of the industry web site, which is not a full-site link and is exported with fewer than 80 links to avoid decentralization. Heavy
Other: photoalt tag, google administrator tool submission (keywords, dead chain, outer chain) added。
7. In-site optimization — web site maps
HTML map of website:
Create a good navigational structure for the search engine
Horizontal and vertical maps:
1. Channels, columns, themes, horizontally;
72. Vertically, mainly for keywords
Each page has a link to the site map
2) xml map
Industry web site data is large and requires several logs, data analysis
8. Analysis of keyword competition (how to analyse the degree of competition)
1. Analyse whether url connections are done using the main domain name or the inner page
2. Distribution of keywords, whether they are derived from or fully matched
3. Whether the keyword is in the title, whether it is in the first place and whether it is repeated and whether the website is doing it around a word
3. Read the front page of the competition and check on the front page of 400661890. Com lInk: http://
4. See the size of the site, including the age of the domain name of the site, the number of entries, the mechanism for updating and the 100-degree snapshot time
5. Whether the website operator is an individual station chief or a corporate optimization team
6. Whether the inner and outer links of the website are strong and whether the inner links are contained in a secure text
9. In-station optimization — one of the keyword deployments
1) steps for selection of keywords:
Identification of target keywords
Extension of definition of target keyword
Simulate user's thought-design keyword
Studying competition's keywords
2) optimised order of page keywords: end page > topic > column > channel > front page
Page keyword distribution:
End page: long end keyword
Thematic page: hot keywords
Column page: fixed keyword
Channel page: target keyword
First page: do one or two top-level key words for the industry, or website name
10 onsite optimization — keyword deployment 2
1) thermal keyword topic
Production of topics for hot keywords
Aggregation of keyword-related information
Import links with inner chain of articles
As mentioned earlier, the order in which key words are optimized is the rural encirclement of cities with long end words. When the long end keyword reaches a certain amount to drive the target keyword。
2) keyword deployment:
Do not pile keywords on the front page:
A reasonable number of keywords per page is 3-5
The deployment of keywords on industry websites is particularly important and requires systematic planning。
On the distribution of keywords:
For example, in the immigration industry, the key words i'm going to do are "immigrants-investing migrants-entrepreneurs."
The column pages can be made: the medium-heat key words are followed by words whose target is higher than the long end. For example, singapore immigrants
The content page is long: what are the conditions for immigration to singapore? 1, 18 years old..
The same is true of the topic: singapore immigrants and australian immigrants, for example, have recently been the hot topic for singapore immigrants. This term belongs to the most recent hotspot, and it is inappropriate to use the front page and cannot be supported by channels. It would be most appropriate to use the topic. This topic can be optimized for recent topic-related articles!
11, inner station optimization - long end keyword digging
1) long end words are divided into long end words of target and long end words of marketing, which refer to the product of the website or long end words of service extension, often with the aim of optimizing the long end, which can provide us with a real flow of target customers and targets. Marketing-type long tails refer to long tails associated with industrial station services that allow us to re-transform into our target customers。
2) the practice of diversifying the internal anchor text in conjunction with the long end word recorder
When a long end word is mentioned on the content page, the key word is searched at 100 degrees or google, and is linked to it after the ranking, and if the long end ranking is advanced and stable, another long end close to the long end, then the anchor text. The development of this diversification of the anchor text, i. E., making the website look so natural, also raised other long-term rankings. Good for seo's natural ranking!
3) discover tools for long end words
100 degree index tool
Google keyword tool
He knows
Search for 100 degrees and other immigrants, and pull down
4) other methods of digging long end words
The power to excavate users by extending long end words to information content, or by excavating long end words through research peers ' websites or forum content titles, creates numerous personal long end words that anticipate long end key word
12. Content-building
