In the process of being a seo, you must encounter such problems:
1 the web site is structured without logic, without priority or focus。
Two whole-station keyword matches are rather confusing。
The title of all pages on 3 is the same。
The quality of 4 sites is uneven。
In the face of such a difficult situation, we believe that there is no search engine optimist who wants to operate such a site, but after all, the job is to work, and we have to focus on it and solve the problems at once。
So, how do we use seo to get a bad website back to life?
In the light of previous seo search optimization experiences, this will be further illustrated by:
1. Needs reconciliation
For any new website optimization exercise, its first phase is to focus on the needs of clients and help each other achieve the desired goals when you face a site as bad as this。
We can conclude, in a rough way, that there must be no clear structure or seo optimization programme for site-wide planning, and most of the time it takes a step-by-step approach。
Therefore, we may need to:
Understanding the real needs of business clients is whether it is a product conversion or a brand search。
2 reorganized list of keywords。
3 to streamline the site structure to ensure optimization within the seo station, with a logical structure, and maintain information flow, such as recommendations related to the inner chain。
4 reminds the website of the existence of a “sand box period” which may require patience。
Ii. Planning
And when we're done with the site-wide strategy, we're going to need to develop a process that optimizes the website, such as:
1 ranks the keywords that begin at the bottom with the reference to “pyramid principles”。
2 measures the estimated total content of the articles you need to write, how you achieve it, whether it is created by your own team or outsourced。
3 the diversity of external links, how you operate, whether you prioritize the catalogue of websites or the news source externals。
4 how to delete redundant information from stations, such as low-quality content, content without search requirements, dead links, etc。
How do you regularly monitor and diagnose seo data and adjust plans。
3. Active communication
If you, as a third-party institution, are trying to “live back” the target website, an important factor in this is the active collaboration of your client, rather than the amount of time that it takes daily to explain some of the basic knowledge and common sense issues of the seo, for which you may need to:
1 establish a help guide for station chiefs to help clients better understand the basic seo information。
2 at regular intervals, a subsection is given to the client, e. G., how its keyword ranking floats and how it is on the line of the short-term website。
Priority is given to client ideas of commercialization of products, such as the writing of a document, which does not necessarily focus on seo indicators in the face of branding and product conversion。
4 learn to compromise, for example, that clients sometimes focus more on website styles than on seo indicators, and you need to be clear about the relationship。
Actively responding to the issues, rather than delaying, and eventually returning to work, is a waste of seo resources。
It is not possible for the station chief's news to get a bad website “live-to-life” through the three strategies described above alone. It also requires a number of details to work actively with each member of the team, and the above, for reference purposes only, more high-quality articles and entry at seo。
