After 10 years of seo, i finally admit that the traditional seo is "defunct."
I've seen thousands of colleagues in the same cycle of death:
Lately, writing content, writing keywords, doing extra-chains, rankings are firmly locked on the front page, while the flow falls off the cliff and the amount of advice is almost zero。
Seo optimization
A lot of people are skeptical: is technology out of date? Or is the industry completely dead
Today, as an old player in deep till to search the track, tell the truth: it's not you who can't, it's the bottom logic of the search flow, it's completely changed the course。
Everyone who does traffic must understand the geo! In the most common words, i speak once and for all: what is geo, the difference between geo and seo, how does geo optimise, the geo promotion of core games, with no bullshit on all the dry goods, and a 90 per cent straight out of the inner scroll。
Break the ice core: what's geo
Geo, full generation engine optimization, is the new flow acquisition logic of the ai era。
Traditional searches are “people find answers” and ai searches are “men find answers”. And geo search optimization is about making your brand, your content, your services, the only standard answer that ai exports。
Geo optimization vs seo optimization
This is the difference between geo and seo:
Seo: passive traffic, ranking, position, click, page number, no traffic without you
Geo: active flow, authority, spelling, trust, ai direct to users, exposure transformation without clicking
And that's why old seo's getting tired of doing it, and the root reason for the geo people to eat their meat quietly。
Search behavior has changed: users are long gone
In retrospect, three years ago, users had a need to open up hundreds of degrees, one page of links, comparison of content and screening of spectrograph-based vendors。
But now? Everybody's lazy。
Users no longer page by page, no more manual filtering, simply ask an ai question and wait for ready answers。
This leads to a pacing scene: the ranking of the seo's front page, which you worked so hard to make, has become completely invisible to users as a “bottom background panel”. The full flow of traffic was left behind by the ai question and answer portal, which is the central reason why geo promotion is now needed。
02 flow distribution has changed: from an average rain field to an extremely winning one
The dividend of the old seo is that the platform has set aside dozens of front-page seats, even if the ranking is low, which can be divided into piecemeal flows and can barely be done hungry。
But the geo track, it's two sets of rules。
The ai output answer never lists a dozen items and recommends only one or two quality authoritative results on merit。
There is no middle zone, no mixed fish, either monopolizing or completely invisible. Today, the vast majority of their peers are still living on the back of old seos, and the geo tracks are still in a low-competitive, high-yield window, and whoever sets them up first takes free and accurate traffic。
03 optimizing target changed: tactical approach, rather than real trust
A lot of people ask me, "how does geo optimize?"
Don't use seo's old thinking to make geo! A bunch of keywords, brushing out the outside, piling up the garbage, completely invalid in front of the ai algorithm, and even being shielded。
The traditional seo, whose goal is to optimize the ranking, can be short-ranged by skills
The goal of the new geo is to be “trusted” and ai will recognize only true reputations, compliance qualifications, original dry products and landing cases。
This is the best counter-attack opportunity for ordinary people, small and medium-sized businesses: old-class players can be crushed without the funds, without the resources, and without the professional content。
04 the pattern of competition has changed: the opponent is no longer a peer, it's an age algorithm
When you used to be a seo, you just had to stare at your peers, go beyond each other's outer chains and win。
Now, as traffic is, your opponent is never in the same city, it's a constant ai search algorithm。
A decade ago, the seo game would be slowly eliminated from the flow market. The new age of traffic competition is based on the perception, layout and landing capabilities of the geo track。
05 the ultimate truth: not abandoning seo, but upgrading the seo+geo double engine
Finally, one of the biggest areas of error was corrected: many people felt that being a geo was abandoning seo。
It's a mistake
Seo is the foundation for you to sequester the content of the network, receive the weight of the record, and endorse it
Geo is the ceiling that helps you take over ai's new traffic, achieves passive exposure, efficient transformation。
The real flow player, who already started the seo+geo double engine layout. Old track bottom, new track harvests, two-way locks of the whole net。
Seo+geo
At the end:
Searching the tracks has never been done away with anyone but those who hold old minds. Ten years of seo experience has taught me that it is the lowest cost backlash。
Interactive question: are you still working on traditional seos? Let's talk in the comment section. Do you want me to put on a zero-basic geo optimization list
