Shanghai seo training: seo optimization course
Introduction to courses
Internet marketing is a new marketing model born in the age of the internet, an uplifting marketing model in a market economy and a “new-born” with a diversified market economy, and its strong commonality with the existence of real-life marketing is a market with its own characteristics. In testing the marketing of water networks and exploring the way to seos, major companies are bound to be associated with real marketing, and the virtual world, which ignores the difference between the network and reality, produces errors。
Our demand for the skills of the network is at least 400,000 people a year, and currently fewer than 10,000 people in the country are involved in the skills of the network, with a supply-to-demand ratio of 1:40. It is a composite talent with more web outreach expertise (sem, seo). After the society's network has been expanded, the posts of web editor, website promotion manager, website designer, market research analyst, product strategy analyst, website promoter, public relations campaigner, advertising media manager, etc., are available to you, and start their own business is a good option。
Conditions for enrolment:
A successful e-commerce, network operations director, etc. 4. Zero has begun learning to optimize the training of seo and has successfully completed the position of seo director。
Course cycle:
Study cycle: 3-4 months; amateur 6-8 months. A total of 320 hours (45 minutes/hour) (based on class schedule)
Use of teaching materials:
All the academy's own materials, e-learning materials, classic case analysis
Certificate:
Adobe, web designer, seo optimist and college certificate
Employment orientation:
E-commerce, web marketing, network operations director, seo optimist, project operator, web-page designer, e-commerce director, etc
Professional highlights:
Web marketing/seo face-to-face learning and field experience-sharing, using basic knowledge points + success stories sharing + comparison of differences + interactive learning, training participants to consider issues, analysing problems, working and problem-solving skills, enabling participants to learn how to run their own independent websites through the knowledge they have learned, or to open their own stand-alone online shops, so that their products can be marketed on the web site and the visibility of businesses can be enhanced。
Module
• pre-training on optimization of the seo network
Courses
Training content
Legend
Pre-school introduction
Introduction to courses, mode of instruction, learning environment, living environment, student self-presentation and mutual understanding
Business office (deportation)
Windows, word, excel, ppt office application base; application of office software in professional direction (budget tables, engineering reports, ppt speeches, etc.)
Industry analysis
Seeo optimizing industry summary and prospects, seo optimizing career development and planning, seo optimizing project work processes, seo optimizing work scope, seo optimizing required skills, seo optimizing common design tools and common terminology, seo optimizing employment processes
Module 2
Basic training on building a site on seo
Courses
Training content
Legend
Dreamweaver
Presentations on the humanization of the dw and usage techniques in the area of page architecture and front-end development applications, application of css stylesheets, website management and maintenance
Flash
Description of fl applications in video, sound, graphics and animations that allow for a variety of animations, navigation interfaces, interactive effects and other peculiar effects
Fireworks
Description of fw applications in web-page slices, layers, frames, gif animations, canvas settings and use in conjunction with other software
Photoshop
Proficiency in ps skills in image editing, image synthesis, color-modification and special effects production, and in other software applications
Module 3
Technical training on the seo website
Courses
Training content
Legend
HTML
HTML syntax and new features of HTML, practical application of HTML and case analysis
Web standard layout
Div/css
JavasCript
Interactive design
Detailed techniques for reprogramming the div+css have enabled participants to design different web-site configurations for different user experiences. Be familiar with the characteristics of the browsers and have a good command of the methods and techniques of their production compatible with them。
JavasCript has enabled a real-time, dynamic, interactive relationship between the web page and the user, which has made the web page more lively. Here we'll learn javasCript's interactive theory and common web, with enough creativity to open a new era of interactive drawings
Module 4
∷∷∷ efficacy of the seo website
Courses
Training content
Legend
Search engine overview
The basic concept of seo and the explanation of common terms, the classification of seo, the distinction between the white and black hats of seo, the search and the introduction of the spiders, the current status of domestic search engine applications, the correct understanding of seo, seo and website construction, the introduction of common seo analytical tools, the relationship between price and seo, etc
Web site optimization of seo technology
Type of domain name and characteristics of seo, url and seo, idc, submission to major search engines, 100 degrees, google, yahoo, factors affecting search engines, etc
Seeo technology strategy
How to achieve internal and external seo optimization, key word layout techniques, website architecture optimization techniques, website content optimization techniques, site map production and submission, external and internal links, seo and seo case analysis, seo strategy for corporate websites, etc
Seo's usual tool
How to search for the number of entries on the website, how to search for external links to the website, the pr value of the website, the density of searching keywords, the whois query and history of domain name registration information, the website detection tool seom, the baidu index and the google trend, alexa global, the website statistical tool, the website log analysis
Project seo planning
Principles for the selection of core keywords, application of longtail theory in seo, low competition, high returns key word analysis, user search behaviour analysis, competitor keyword analysis, seo's field taboo strategy, initial performance observations of search engines, etc
Search engines are common
The website captures downscaling and downscaling responses, common seo-styles, post-pension processing
Classic seo site resolution
The website optimizes the analysis of well-known websites, the optimal analysis of participant websites, the analysis of common websites, how to make money online and make money.
Module 5
Pre-employment training and vocational guidance
Courses
Training content
Legend
Employment and interviewing techniques
Job-seeking skills, employment skills, interviewing techniques, analysis of frequently asked questions
Industry norms and contracts
Copyright speech, designer's equity guidelines for services, commissioning design contract signing and attention, payment process and stage handover
Workplace and industry analysis
E-commerce/network marketing/seo job analysis, job culture presentation, workplace preheat and psychological guidance, job analysis for interior design industry
Business vision and planning
Visiting the working environment of well-known enterprises and inviting prominent business people to talk about career advancement and development planning
Field job simulation
Training in business and job characteristics, simulation of sandboard operations, office atmosphere, teamwork, interpersonal relations and adaptation of business culture, etc., to enable trainees to understand and adapt to normal working conditions as soon as possible
Guidance on entrepreneurship
Introduction to entrepreneurship, risk and opportunity analysis and treatment, steps and models for entrepreneurship
Internships and pre-work
The trainees are entitled to practice at the firm and are given priority for recruitment。
Course modules
Note
Annotations
1. Zero-basic studies have begun, leading to the training of seo to optimize the field, and successfully to the position of seo director。
2. During the course of the study, participants were given the opportunity to participate in actual combat orders from the college
3. Guaranteed learning: attendance of more than 90 per cent and free re-learning for one year
4. Can be certified as " seo optimist " after completion of study (seo optimist fee paid separately)
Study cycle: 3-4 months; amateur 6-8 months。
6. Total 320 hours (45 minutes/course)
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These are the full content of the online marketing training course, and if you need more information about online marketing courses, courses, prices, auditions, etc., you can also click on the internet marketing channel, customize an exclusive course and start your study tour。
