Seo foundation concept introduction and search engine workings
Before formally learning seo optimization techniques, we need to understand the basic concepts of seo and the workings of the search engine. The seo (search engineering optimization, search engine optimization) refers to a range of techniques and processes that increase the number of traffic by optimizing the content and structure of the site to make it more consistent with the search engine ranking rules, thereby increasing the ranking of the site in the results of natural searches. As compared to the introduction of fees, seo can provide low-cost and sustained free flow, which is a valuable source for university students to run blogs。
Understanding the working mechanisms of the search engine helps us to optimize the seo more effectively. In general, the processing of web pages by the search engine can be divided into three phases:
In short, the search engine handles internet pages in three steps,** “crawling - > index - > ranking”**. As we do the seo optimization, it is our desire to make the web structure of blogs, content, etc. Better meet the search engine's requirements in these three steps. For example, ensuring that search engines can easily climb and understand our pages and that content fully matches the search intentions of users and has the authority to win at the ranking stage。
Methodology and tools for keyword research
The keyword study is the starting point and the basis for the work of seo. Select the appropriate keyword to help you create content for the user's search needs, thereby obtaining more accurate flow. In running their blogs, university students should learn to use tools to find and assess the value of keywords。
Common keyword research tools include the country's 100-degree index, the third-party big data tool 5118 and google official ** google keyword planner**. The following are the uses and characteristics of these tools:
1. 100 degree index
The 100-degree index is the platform for analysis of 100-degree official keywords. It reflects the trend in the heat of a key word over time and is based on relative indicators of search demand. In simple terms, if a keyword is high by a 100-degree index, it means that the attention of users is high and the frequency of searches is high. For example, a 100-degree index of “artificial intelligence” of 3,000 means about 3,000 related searches per day。
Using a 100-degree index, the organizers can:
It should be noted that the 100-degree index provides a relative index and is not an accurate number of searches. However, it is highly useful as a tool for trend reference and demand analysis。
2. 5118 keyword tool
5118 is a popular third-party seo large data platform that provides rich keyword mining and analytical functions. By 5118, you can:
A free version of 5118, in addition to the advanced functions for which payment is required, provides a good deal of useful data. For university directors with a limited budget, the list of keywords and simple analyses can be obtained from a free function. 5118 significant data mining has greatly facilitated seo, allowing us to select and layout key words more scientifically。
Google keyword planner
Google keyword planner is a keyword research tool provided by google advertising platform and is primarily used for keyword analysis in google search environments. Although it serves advertising, the data it provides are equally valuable to seo. Through keyword planner, we can learn about the average monthly search of keywords in google, the level of competition and the related long end words. This information can assist in judging the popularity and optimization of keywords。
The steps taken by google key planners are usually as follows:
Get feed keywords: enter words or web sites related to your blog theme, and the tool returns many suggestions for relevant keywords. For example, you run a technology blog using block chain technology as a seed word, and tools may recommend search terms such as "block block chain development tutorials" and "attractive contracts with the taifung." viewing search volumes and competition: for each recommended keyword, keyword planner gives an approximate range of monthly search volumes (e. G. 10-10,000) and level of competition (low, medium, high). The search volume reflects the prevalence of the term, while the level of competition indirectly reflects the number of advertisers (and to some extent seo competition). Students in universities can prioritize long-term keywords with a reasonably small search volume but relatively small seo competition as entry points for optimization. Other tools: since google keyword planners are mainly looking at google, if your blog is mainly for chinese users, it can be used in conjunction with the 100-degree index, 5118, etc. For example, the 100-degree index was used to find hot topics and then google tools were used to expand the long end words to more angles and to form a keyword。
It should be recalled that google keyword planner needs a google account and may need to create google ads ad number to fully access the data. A 100-degree tool and a domestic third-party platform may be more directly effective for blogs that do only chinese content and do not intend to expand overseas traffic. But knowing google keyword data, comparing user preferences with different search engines can also inspire content planning。
Small tip: whatever tool is used, the ultimate purpose of the keyword study is to understand what the user is looking for. The list of key words obtained from these tools should be screened with common sense and selected for content creation with words that fit the subject of your blog and have a certain amount of search. It is not possible to effectively retain the flow that is attracted by avoiding the pursuit of high heat and unrelated words。
Website structure and page optimization
The structure and page of the website are based on the optimization of the basic seo elements, which cannot be ignored in the blog seo. A well-structured and well-eligible website not only facilitates the creeping and understanding of search engines, but also enhances user experience. The following are key aspects:
1. Optimizing page title (title tab)
The page title is the most visible element of the search result and an important basis for the search engine to judge the page theme. Each page should have a unique title that directly summarizes the core of the page contents. The techniques used in writing titles include:
2. Optimizing the url structure
Urls (weblinks) are also a part of search engines and users alike, and a simple and friendly url is good for seos. Optimizing the url requires attention to:
3. Rational use of h labels (h1-h6)
The h1-h6 labels in HTML define the hierarchical structure of the content title, using them correctly to increase the clarity of the page structure. For seo, h tags are also important signals:
4. MEta label optimization
MEta tags include a series of information on the head of HTML, e. G. MI don't knowCription (description), mEta keywords (keywords), charset, etc. We focus on two issues related to seo:
By refining the above-mentioned page elements, the search engine will be easier to understand and index your blog content. For example, the page title displayed in the search results is usually taken directly from the title tab; the summary that the user sees depends mostly on your mIs a description or page. So, to optimize these details, you can win your blog the lead in the fierce ranking competition。
Iv. Quality content creation strategies
It's the king, and it's always the truth in seo. For bloggers, high-quality and valuable content is the central strategy for raising the search ranking. Here we will explore the development of content creation strategies, including the use of semantic seos, the management of content lengths, and the integration of multimedia elements。
1. Semantic seo around the theme
Semantic seo refers to an optimised approach to creating content with the overall theme at the centre (and not just for a single keyword). Modern search engines are increasingly focusing on the intent and semantic relevance behind the user search, rather than simply mechanically matching keywords. This means that we should write our blog articles in an in-depth and comprehensive manner。
** how do you use semantic seo?** if, for example, your keyword is “introductive artificial intelligence”, the semantic seo requires you not only to repeat the word “intellectual intelligence”, but to cover aspects closely related to the subject, such as “definition of artificial intelligence”, “definition of machine learning and artificial intelligence”, “advanced intelligence application area”, “learning what programming language is needed for artificial intelligence”. In this way, your articles are better able to meet the various relevant needs of users. When the search engine finds out that your content adequately elaborates on the subject, it is more likely to give higher weight。
Practical techniques:
In summary, semantic seo emphasizes the depth and breadth of content. It is now more important to focus on the overall needs of users and to build high-quality content around the theme than to simply build around a keyword in the past. Such content tends to be more authoritative and of reference value, and naturally will be favoured by a higher search engine。
2. Content length and depth
The length and depth of the content is usually linked to the performance of the seo on the page. Detailed and lengthy content tends to have greater opportunities to cover more relevant search terms and to gain more user time. Based on experience, high-quality content beyond a certain length is more likely to dominate the search ranking. For example, experts such as brian dean advised creators to write “long content”, which would need to be long enough and deep enough if they were serious about doing semantic seos。
Of course, long does not mean long and boring. The “content length” we emphasize must be based on the “valueful amount of information”. To ensure that each paragraph is expanded with substantive information, rather than repeating it for word count. For university students, they can write as readers and ask themselves: is this part a complete answer to possible questions from users about the subject? In the case of a technical course, is it provided with the necessary guidance from entry to entry? If so, has sufficient background and in-depth analysis been introduced
Some practical recommendations:
It should be noted that, while in general long content favours seo, the quality of content always outweighs the number of words. The search engine does not rank ahead simply because of its length, but is more concerned about whether users have the answers they need. Therefore, maintaining content professionalism, relevance and readability remains the primary objective. If an article is able to spell it out in 1,000 words, there is no need to write 3,000 words for a stack of words. Finding a balance between space and quality is the art of content creation strategies。
3. Rational use of multimedia elements
In today's content ecology, the use of multimedia elements (photos, videos, graphs, information maps, etc.) is increasingly important. For blog articles, the rational insertion of multimedia not only enhances user experience and content appeal, but also has some indirect benefits for seos。
Increased user experience: text-based articles tend to attract more attention from readers. Reading fatigue can be effectively alleviated if a long text of pure text is inserted in the middle of some relevant pictures, data graphs or a short video presentation embedded. This helps to reduce the rate of page jumps and prolongs the user's stay on the page, thereby indirectly sending a signal to the search engine that the content is useful to the user。
A rich search opportunity: multimedia content itself can bring in traffic. For example, optimising the alt properties of pictures (alternative text) gives them the opportunity to appear in the photo search results; if you make original videos and embed them in articles, you can upload them to the video website and attract users through video searches. Sometimes the user searchs for certain problems and shows the relevant video or picture directly in the result, and if you organize the content in these forms, there is an additional channel of discovery。
Multimedia seo highlights:
Attention needs to be paid to the extent of multimedia applications. While photo video can improve readability, it is not appropriate to rely too heavily on large maps, flash animations, etc., so that this is reversed — textual information on the content itself remains the focus of search engine capture. If a large amount of key information is hidden in pictures or videos, the search engine does not understand the content, which may affect the overall indexable amount of information on the page. The best strategy, therefore, is to combine the text: the text sets out the core perspective, and multimedia support notes。
For example, if you are writing a book on a database tutorial, you can insert a database relationship diagram during the introduction of the concept to improve the reader's understanding; embed the process of connecting the database with a short video presentation that you recorded during the presentation of the actual operation; and attach an information chart to the summary of the main points. This diversity, which meets the diverse learning preferences of the reader and enriches the page, is very useful to seo (each piece of long content containing multimedia elements such as pictures and videos is often more interactive and popular with the search engine)。
External links and inner chain building techniques
