If you haven't seen the first two steps of shopify seo, you can look at these two articles:
Shopivy seo step 1 - keyword search
Shopify seo - step 2 - web structure planning
Seo optimization (on page seo) in shopivy
And when you have the structure of the website, the home page and the key words of the product page, you can start doing the seo on the shopify site。
What's inside the station
In-station optimization is the optimization of your website and the upgrading of accurate traffic from the search engine. A simple division of intra-station optimization into three categories can be made:
Optimizing web structure and intra-chain distribution of content created for keywords based on critical content creation
In short, it's to understand which words your target client is using to search for a category that is relevant to you, to create and optimize content based on those words, to allow google to understand your content, and then to push it in front of the target client through keywords。
Shopivy basic seo settings
For some of the underlying seo settings, shopify has done well and there is no need to install other software and plugins。
Here, for example, we use the product page to teach you how to set it up step by step:
If you haven't created a product, then you need to create at least one product
Click one of the products into the single page and pull it to the bottom
You can start editing by clicking on edit:
Note: if you do not fill these three, google will automatically capture the content of the web page and generate it in the google search results page. It is better to fill it in to make google and its clients more comprehensible。
We have divided the three projects in turn;
Here is one of the most important displays of the web page in google's search page:
This place determines the title of the google search page。
This area needs to be limited to between 50 and 70 characters, based on moz's findings. You can see that shopify also shows 70 characters below text。
Here, you need to put the key to the product that you are prepared, and preferably at the top, to make sure that only this one product is for this key word, and secondly, to add your brand name at the end of the title, as it appears above, which would enhance your brand name。
Hint: add the following words to the title to increase the number of hits by customers
For example:
Metadata describe where google search results show the following:
It gives a more detailed description of products, services, and while metadata descriptions are less important to google seo than they used to be, using them can also significantly increase customer hits。
In this area, although 320 characters are displayed on the shopify, it would be preferable to keep the number of characters within 155 because once the number is exceeded, the google search results page will be incomplete, as illustrated below:
The excess text will be replaced by "..."。
You should add here your key words, product features and selling points
The following words are used to increase the number of hits:
For example:
This is the web address shown on google's search page, as follows:
This link is as short as possible if it contains only the key words of the product。
In addition to the single page of the product, the basic seo settings need to be filled in the same way on the shopivy page:
Each colletion page:
Every blog:
And each single page:
Product description
The product description is one of the priorities of the seo and can be easily found on the shopivy product page:
The more specific you can write about the product, the better, according to backlInko's search engine studies, the more the description on the product page, the more google understands where your product is sold. It's not a stack of words, of course. It needs to be written according to the characteristics of the product。
We can look at the amazon product page together:
It's a sales link for the amazon ultimate key mouse, which can slowly turn down and the entire page is very detailed about product characteristics。
If you've done it, you should know that when you upload amazon products, you'll be asked to fill a whole bunch of parameters, details and descriptions, all in order to make the amazon better understand your products, and it's the same thing as google search engines。
If you have hundreds of thousands of products in the shupivy store, there's no possibility that each product will be written in great detail, then at least the top 10-20 fist products will be used to describe them, and after all, it's impossible to sell them all。
Evaluation
Evaluation is a very important element for the electrician, and the value of evaluation is very high in the country's petats and in the amazon abroad。
There must be an evaluation on the shopify product page. While the value of the shopivy page evaluation is not as high as that of a third-party platform, for seo, the evaluation reflects a very important element in the google search interface:
On the product page with review, google automatically captures this evaluation information (rich snippet / structured data, part of the shopify technology seo at the end of the article) and then shows it on the search page, making your links more visible and increasing your connection hits。
But this function is not supported on the original shopify product page, and you need to add an extra app to perform the evaluation function. In the shopify app store, you can search for project review to add the evaluation applications you need:
The top ranking is the official free evaluation app of shopify, which can be installed and used directly in the early stages of the shop, using the second two fee app judge. Me or loox if you have a more complex demand for the evaluation function。
To increase the credibility of product evaluation, of course, third-party comment apps, such as trustpilot or yelp, may also be used, and are not specified here。
If you're interested in the next step, click on my head, and i'll publish it in my book, and i can go to my blog
If you're interested in independent stations, seo, shopivy seo, google seo, you can watch me, or you can enter my blog
