Hi, i'm henlin, and i've been looking for a lot of new sellers in my shop lately。
Is it hard to hunt? Of course, it is difficult, whether product optimization, diversion or transformation, to sell, to spend a lot of business effort on each point, which is the biggest difficulty in determining the success of a shop。
If it's hard inside, we can get more traffic from outside, and today i will analyse how the three hottest outbound channels are going to play。
I. Dithering: headline red + waist owner + vermin people
The tremor was the hottest video app in almost two years, and its delivery capacity has been strong since it opened the short video and the live feed, bringing with it many products and shops。
There's no doubt about the volume of the tremors and the ability to carry them, so what we're thinking about is how to use the platform of tremors to bring them。
First look at the mechanism for the recommendation of the tremors: the tremors are essentially a content production platform, a recommended flow of quality content-oriented commons. The value of fans cannot be said to be non-existent, but it is not very high, so that the content of the big boss is likely to become explosive, although it is likely to be much higher than bo, but it is not much higher, and it is basically running along the same line。
So, when we put the shivering platform, it's best in the form of "head net red + waist grower + vegetarian" to ensure that we can increase the explosive video at a certain cost and achieve the possibility of efficient delivery。
The number of specific host fans requires:
The first requirement in the choice of a blogger is to locate the owner and match the category. It is understandable that one of you who sells women's clothes will never find a food dealer to bring the goods。
First of all, let us be clear that what we're putting in the shivering is also in line with our product positioning, as in the case of the examples just given. We sell women's clothes, and all the videos we display are related to women's clothes, which are published through a non-conforming blogger, and the system will determine that the content is out of line with the owner's location and that it is difficult to obtain a good delivery。
And the video produced by the food growers, which is also sent to users who like food for food purposes, even though they have our target users. Ultimately, however, it will not be effective, either in terms of the degree of user acceptance or in terms of the mechanism for the recommendation of tremors。
2. Fast hands: headline red
The fast hands and the shivering are the best in short video, and they have the same place, but the same thing。
The similarity is that fast hands, like shivering, are part of the flow of the commons and cannot be contained. And they both have an immeasurably strong hand in cashing。
The difference is that the fast hands are more focused on live broadcasting than on tremors, and the system is better. So it's probably a little more desirable for you to live live live with the goods than a quick-hand video。
So, the question is, what's the strategy for doing this live at the express hand
Because it's live, it's different to combine the three levels of the shivering "head + waist + sour" and the quick-starter better chooses a head blogger with a certain fan base。
In this regard, it is important to note that, in addition to the content of the fans' base and category, it is also important that bloggers have experience with live broadcasting。
You know, live and short video are different, short video is not the same, and short video is not the same. Whether or not the organizers are able to express themselves on the air directly affects the transformation of the product。
What are the advantages of being strong? The anchor is strong enough to give fans a good idea of the product they carry and to pay willingly, as if it were not bought. In addition, high-performance anchors can also contribute to increasing the viscosity and trust of fans while promoting their products through interaction with the fans and by stimulating the atmosphere in the air。
For example, when we watch li jiaqi and via live, many of the products that they recommend, even though we have not thought about them before, they feel they have to buy them, which is a demonstration of the capacity of the anchor. Of course, li jiaqi and via king's ability to carry goods, in addition to their super-powerful performances, can be enhanced by their viscosity with fans and by the presence of fans and viewers. That is why we are looking for a lead。
3. Little red books: scrolls by sou man
In contrast to the current popular short video and live broadcasts, the red book is more of the main screenplay, so why can the red book emerge from the traditional text in a short, smooth and quick time
In fact, it is the little red bookmaker who plays the vegan notes, building on the genuine sharing of consumption experiences among millions of users of the same level, creating a sense of trust that other platforms cannot match。
As you can see when you brush a little red book, there's hardly a million, millions of fans on the little red book platform. More than ever, there are a few thousand, if not hundreds of, of its fans。
So when we're doing the little red book, it's best to push it in the form of hundreds of thousands of fans, like a hundred or 200 notes。
But don't think it's expensive to write so much, but it's more expensive to produce something like this than a shivering net. Depending on the main account, the average red bookmaker of hundreds of fans can handle one。
In writing, however, the business needs to note the following:
1. Original
Like all content production platforms, little red books are more predisposed to original content, and if the notes are not original, they will affect the owner's account weight, and they will affect the exposure of our products。
2. Around keywords
For our products to be able to get a search on the platform, we must have a key word weight. This keyword weight is not as much as it is for us to do it, so long as we have a keyword in the title, it's more like a seo that needs to have this keyword in the text to increase the weight of notes under that keyword。
3. Number of interactions
In selecting a blogger, it would be useful to see the interaction of his former paper fans and the likelihood that high-intensity bloggers would be recommended。
