A good site, in addition to being well phrased and properly worded, requires a high-quality picture to be matched to highlight the readability and appeal of articles. Therefore, in optimising the website, not only learn to produce high-quality articles, but also invest considerable effort in the optimization of pictures. So how do you optimize the seo of web pages?
“it is particularly important for companies that market web-based images of their products (image) to emerge from user searches
First: ensuring the quality of pictures
In order to make it easier for search engines to capture and present your images, attention is paid to uploading high resolution, facilitating the scaling up of products and cutting them. Be careful that the product picture is clean and has borders, text or other decorations that don't help the search engine capture your picture. Generally, high-quality pictures are more attractive to users than vague images, while high-quality images are more visible in the form of thumbnails and are very user-friendly;
People find specified images through information related to pictures, such as photo names, labels, descriptions, etc., so that the title, web text, etc. Of the pictures facilitate the search engine's understanding of their content, but a large number of images on the web use the same labels and it is difficult for the search engine to further distinguish them。
Second: add alt properties to pictures
You know that the search engine is not able to identify the pictures, so to allow the search engine to capture our web pages, adding an alt label to the picture is an important link in our seo optimization, renaming the picture, adding an alt tag and a picture description (photogram situational information) can help the search engine better distinguish between the pictures。
Third: image search seo
Image searches are based on the pictures themselves, which consumers upload to the search engine of the shopping platform, which analyses the images (lines, scales, etc.), constructs mathematical models and looks for similar images。
Computer visual and in-depth learning are the main drivers of image search. Consumers can take photographs or upload pictures using their own smart devices (from various websites or social media, etc.) and then compare them with the image database of the internet marketing platform to find the product they want。
Fourth: regulate the size of the picture
For the search engine, the size of the site is very important, in addition to its overall weight, because both 100 degrees, 360 or google are searched according to the size of the picture;
Fifth: add description information around pictures
This approach is somewhat similar to that described in the article and focused. Seo adds descriptive information around the picture, which not only helps the search engine to identify the image, but also optimizes the ranking of the site's pictures in the search engine;
Sixth: the link to the picture should contain keywords
It is often the case that seo web marketing promotion, when optimising the website, is routinely accompanied by text recognition on hyperlinks, but that the words it adds are often “click here to see the big picture” that does not focus on the picture, and that, if this were to be set, it would be better to try to use the name “some key word” than to optimize it;
