Some kind of audi 4s. Shell reporter wang lin-lin
“the margin of preference in beijing has now been clearly adjusted and has been reversed.” on 16 july, bmw 4s salesmen in the circum-king region told ninjing shell financial reporters that “we are also adjusting our preferences, but we are not doing so much in response to beijing tianjin”. In the case of the bmw x325i m sports model, it appears from the initial offer of the salesman that the choice of the loan for the naked car would have cost approximately 270,000. He explained that the previous period was also largely similar to the current period, but that previously more than 10,000 maintenance packages, including membranes, had been given, and that they now required additional purchases。
On 16 july and 17 july, the new kyoto newspaper shell financial journalist consulted and visited beijing and many luxury car brand 4s stores in the qinghuang region, and found that concessions in the terminal market for bmw brands such as mercedes and audi had also been reduced after bmw had withdrawn its prices. In an interview with the new kyoto newspaper shell financial journalist, automotive analysts stated that, as a luxury brand, they had their own expectations of changes in future market share rates, fearing that continued participation in price wars would harm their brand and market share, it would be better than following the wind to accelerate the pace of transition upgrades and move forward。
The bmw was the first to quit the price fight, the terminal 4s offers were reversed, and mercedes and audi followed the card
“although preferences have been reversed, the overall level of preferences in the shop is still greater.” the salesman at bmw 4s, a bmw shop in the circum-king region, stated that the bmw x1 25li m offers a discount of more than $210,000 for naked cars. However, he also indicated that the level of preference would certainly be adjusted and that it would not be possible to adjust at any time, “if you order a car now, you can get a two-month guarantee”
The journalists ' visit revealed a tightening of concessions for fuel trucks and a reversal of the bmw pure electric vehicle-type concessions, which, according to the above-mentioned salesman, currently cost almost $210,000 for i3 to complete naked vehicles, a return on the june margin and less than $180,000 for i3 at the beginning of june。
A salesman at a bmw 4s store in beijing told reporters that most of the car-type margins had been reversed, with different car-type yields varying from $5,000 to $80,000 to $10,000, $20,000 to $30,000; and that the margin of preference would be gradually reduced, and the overall sales price would be upward. He indicated that the x325i m sports version of the shop currently offers a discount of nearly $310,000 for naked cars, and i3 for naked cars of almost $230,000, and that the level of discounts in the store should continue to be reversed。
With regard to price reversals at the 4s store at the end of the sale, another bmw 4s salesman in the circum-king region explained to journalists that there were two main factors: the fact that the distributors no longer pressed their stocks, and the fact that the pressure on stocks would naturally reduce the margin of preference; and the fact that the increase in demand for cars would affect the margin of preference as soon as the golden season was over. “a dozen pages of excel forms were available at the previous period in the model of the car.” the salesman, while displaying the car-sale form to the press, said that “the number of pages in the car-sale type is now less than one page, mostly in transit or production, and many car-ordered cars may have to wait for one or two weeks”
In response to the exit from the price war, bmw indicated that the second half of the year would focus on the quality of operations and support the smooth and steady playing of dealers. In the view of the sales provider, the current sales pressure has also eased, less so than before, and it is hoped that prices and preferences will gradually revert to what was previously normal。
“the bmw, mercedes and audi are german brands, and their price adjustment tempo in the market is essentially similar.” according to a salesman at a company called odi 4s in the riming region, “the level of preferences in the shop is currently stable, but it will certainly be adjusted later, but the overall scale should not be too large”
In the case of the q5l 40 luxuries, the initial offer from another capital, audi 4s, in the riming region, is more or less similar to the price known to journalists during their visit in june, with an adjustment of approximately $5,000. The 4s salesman indicated that there were still different levels of preferences for most of the models in the shop, but that the preferences could only be said to be current, that the amount would not be the same at any other time, and that the level of preferences would certainly be adjusted gradually (the price increase for the sale in the shop) but not much less。
A salesman from a beijing-based car, audi 4s, told journalists that there was currently a small adjustment in the margin of preference for the main sale, including odi a4l, a6l and q5l, with prices rising by several thousand dollars. “audi q5l 45tfsi luxurious permutative car price is currently approximately $290,000.” the salesman stated that “if car purchases were to be discussed in more detail, the margin of preference should subsequently be revised upwards”
In addition, the level of benz preferences is relatively stable, and the sales staff of a benz 4s store in the riming region have told journalists that the current gla discount is almost $70,000, while the benz c cash discount is almost $60,000, which is not much the same as before. He also indicated, however, that the overall follow-up trend was a reversal of the margin of preference. The salesman at a mercedes 4s store in beijing also indicated that the level of subsequent concessions would certainly be reversed, but the overall margin should not be too large。
“the price system in the luxury car market was originally determined by the bba.” according to motorists, “the bmw discounts will be reduced, mercedes and audi will be adjusted, other luxury brands will be followed up, and the third quarter discounts on the luxury car market will be stabilized”
Bmws, mercedes, in exchange for price, have not worked very well
In the first half of this year, bmw sales in the chinese market were 3759,000, a 4. 2 per cent decline over the same period; moreover, mercedes sales in the chinese market in the first half of the year were about 352,000, a decline of about 6 per cent over the same period. On the part of audi, the first half of the year was sold at 317,000 units, a slight increase of 0. 03 per cent over the same year, and on top of audius, a one-fold increase over the previous year, but, owing to the lower base figure, cumulatively sold nearly 20,000 units in the first half of the year。
In the first half of the year, the bazaar brands, such as bba, have not increased in exchange for sales in the chinese market. According to the manchuria analysis, this is also associated with market changes, with declining sales of conventional fuel trucks, and with the sharp swing of china’s brand of new energy cars。
Senior auto analysts, messonelin, said to journalists that there are three reasons for impacting the sales of traditional international luxury brands, one is that intellectually electricized transformations still require effort, including the strong rise of brands of new powers such as tesla, ulysses, ideals, and askers, which crowd out the traditional luxury car market; the other is that consumers are more cautious about buying luxury cars; and the other subdivisions of the market are warlike, with sex prices rising in comparison to lower sex prices, prompting some luxury car-intentioned buyers to look forward。
“the revolution in the new energy car, initiated by the chinese market, is spreading from the chinese market to the global market.” the word for money says, “the balance between old and new is needed for the luxury brand and the pace of the chinese market for the bba”
In terms of electrodynamic performance, bba still faces challenges in the chinese automobile market. The new energy car products of bmw, mercedes and audi are still mostly “oil-to-power” products, and its exclusive platform, the pure electric vehicle type, is still in need of time. The “new generation” model of the new bmw platform was put on the market by 2025 and national production by 2026; the first ppe q6 e-tron of the audi platform in the chinese market will be on the market by 2025; and the first volume of the mercedes mma platform will be national production by 2025。
“bba's performance in china's new energy cars is not particularly ideal at the moment.” whether or not, and more importantly, how to change, in terms of smartness, in terms of car types, etc。
Bba profits were also affected during the price war. In the first quarter of this year, the bmw net profit was 2,951 million euros, a decrease of 19. 4 per cent over the same period; benz net profit of 3,025 million euros for the same quarter, a decrease of 24. 6 per cent over the same period; and audi's pre-tax profit of 981 million euros during the first quarter, a decrease of 58. 4 per cent over the same period。
“branch positions differ, as do strategies to deal with market price wars. The cornerstones of luxurious cars are technology, products, services, and brand-based images, which are also the main reasons for the purchase of core customers of luxurious cars, and should be decisive if endless price reductions affect luxurious cars' cornerstones.” messlin suggests that profits should be at the forefront of the car market, which competes at cruel prices. In his view, the second half of the year might not have been good for the volume of luxury brands such as bba, but the profits were good and, in the current competition in the automobile market, both sales and profits seemed difficult to reap。
With respect to the next competition for a luxury brand, messlin believes that, on the one hand, it is necessary to maintain the brand image and build its technology, products and service building blocks; on the other hand, it is necessary to capture the basic disk users and serve them well. The key to this is products, according to rmb, to be proactive in seeking new change, to keep pace with the development of china's new energy automobile market and to strengthen the layout of domesticized products。
A reporter for the new kyoto shells
Editor-in-law week
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