Hello, i'm yu won seo. The deep-growing seo industry has been dealing with changes in search engines on a daily basis over the years. Today i would like to talk to your station chiefs, content creators and promoters about the 100-degree algorithm update of 2025, which could have a direct impact on the traffic and benefits of your website. This update is divided into two waves: conventional optimization in may and revolutionary escalation in july, and we'll see how to re-route it。
Read here, you're probably wondering why i'm going to make july's revolutionary upgrade red and thicker? As this is the largest adaptation in 100 years, yu won seo considers this to be a significant upgrade, without exaggeration, that could change the future trend of traditional searches. And look at the end of the text, i'll answer it for you
Monthly algorithm update: content quality and user experience life and death line
(i) significant upgrading of the content quality assessment system
1. Improved original testing
A hundred degrees has been added to the semantic fingerprint matching technique, which is not to underestimate the fact that it identifies more than 90 per cent of the pseudo-original content. The methods used to collage the scripts were not easy for it. So, we're going to create something that's original and we're not going to take a shortcut. You want to change the title and change the paragraph? No way。
2. Professional weighting increases
In areas such as medicine and law, the demand for professional authority has increased by 40 per cent. This means that it would be difficult to obtain a high priority if you were to write health-related content with a professional endorsement, or with a reference to authoritative sources (either a medical endorsement or a reference to the authority of the health commission and the san ace hospital)。
3. Emphasis on timeliness of content
If the page content is not updated for more than 180 days, the weight will automatically decline, especially in time-sensitive areas such as tourism planning and policy interpretation. Remember to keep the content up to date and fresh。
(ii) quantification of user experience indicators
1. Page retention time required
The standard for quality content is at least 2 minutes and 30 seconds. The 100-degree algorithm analyzes whether people are actually reading, or are they on pages? No way. So, not only do we have to write well, we have to keep users。
2. The exit rate is too high to be reduced
The movement-end jump rate is over 65%, the pc-side is over 55%, and 100% of your page feels bad, and it's considered negative. Either the loading is too slow (three seconds without opening the user) or the title party (pointing in and finding out that the content is wrong), which requires that we quickly optimize the speed of loading and presentation of information on the page, allowing users to come in and stay longer。
3. User interaction helps you up the ranking
The weight of comments, referrals and collections of these acts has increased 1. 5 times. For example, you wrote a parenting plan, and moms were talking about it in the comment section, and 100 percent would think it was worth it, and the ranking was naturally higher。
(iii) upgrading anti-fraud mechanisms
1. Faster detection of the outer chain of garbage
Previously, the detection of the out-chain of garbage took 24 hours and is now reduced to three hours, and there are also “joint penalties” for linked farms. So don't go back to the garbage chains or the whole site。
2. Ai generation of waste content is difficult to shape
Seven additional types of capability to identify ai-generated waste content have been added to 100 degrees, with an accuracy of 85 per cent, and cover traditional means of cheating, such as hidden text, keyword stacking, etc. Let's just be honest and do it properly。
Ii. 2025 revolutional upgrading in july: generating ai reconstructing search ecology, top 10
(i) search for interactive upgrades: smart box and multimodular input
1. Excess text support
The search box has been upgraded to the smart box, which supports input of more than 1,000 words. The search box is no longer limited to 28 words. It is now easier to search for complex needs such as tourism planning and programming。
2. Multimodular interactions are super strong
Images, voice, video, file upload support. For example, the use of an ai camera allows for the identification of objects and the interpretation of medical reports; dialect search also makes it easier for non-linguistic users to find what they want。
(ii) reconstruct the search results: “behind” rich media and mission resolution
1. Structured answers instead of traditional link lists
The search results now output the structured answers of a mix of graphic, audio and video。
Example 1:
For example, search for "wu won seo" and the results presentation list supports multi-graph displays, which used to be single, and now supports four pictures (i. E. Four more pictures per article would be better)
For example: searching for “kyoku cafe” is a direct suggestion of a preferred option for integrating notes, distance, points, menus
Example 3: search for “low-rate bond funds” and call finance mcp to provide real-time professional advice。
2. In-depth search for complex issues
Complex issues such as policy interpretation are addressed through multiple levels of reasoning, namely, perception, planning, implementation and generation of steps。
(iii) ai depth integration of assistants and creative tools
1. Video calls + workshops are practical
Supports real-time interactive responses, and brings together 14 tools such as document generation, code writing, etc。
2. Innovative ways of creative creativity
A three-minute video can be generated in a single sentence, using the musesteamer model, which allows for the simultaneous generation of chinese audio and video; it can also directly call ai writing, ai graphics in the search box and significantly lowers the creation threshold. Want to make a product introduction video? Turning to the search box, "do me a three-minute lipstick assessment video, highlighting moistures and white effects," and ai directly generates video with voice and subtitles. The same applies to writing and making posters, with much lower thresholds。
(iv) mcp ecological access
The 100-degree open platform has access to over 18,000 vertical field service providers, such as medical, electrician, legal, etc., and achieves search or service closure。
Searching for "child fever" allows direct online consultations with children's hospitals
Searching for "bought air conditioners" makes it possible to jump to the official brand store for price
Searching for divorce counseling
Users don't need to click on your website, they may have finished the service directly in the search results, which is a challenge and an opportunity for station chiefs. The above points are sufficient to demonstrate a 100-degree desire to achieve the “search is service”。
(v) the advertising pattern of keywords and the subversion of seo rules
1. Transformation of the bid model for keyword advertising
The traditional keyword bid has weakened, and the shift to "smart advertising" is to embed brand recommendations in the answer, like "brands look." the q1 data for 2025 show that over 29,000 advertisers use smart placements。
2. Seo strategic change
The content needs to be structured in a multi-module presentation, i. E., a mix of graphics and videos; relying on mcp professional data sources to enhance authority, especially in the medical and financial fields; and optimizing long-tailed natural language queries, which may now be over 1,000 words。
Iii. Two updates to the seo response
Summary: ai 100-degree search for transformational directions and proposals for action
At the bottom of the technology, it optimizes semantic understanding and musesteamer breaks through multimodular formation. Eco-positioning, using ai as the dispatch centre, connects 1. 8 million mcp service providers to achieve "search is service"。
A guide to action:
Station leader: re-formulate content into structured forms such as question-and-answer sessions, comparative tables, etc., which are suitable for a “hundred-eye” media presentation。
Authors: videos are generated in conjunction with the ai tool, graphics are mixed, and long-tailed natural language queries are covered to meet the diversity needs of users。
Advertising owner: layout of smart body advertisements, such as “brand-to-brand”, embedded in the closed service loop of search results to keep pace with the transformation of advertising patterns。
Vice-president zhao shiqi stressed:
"forget old search patterns, ai searches should be deep integration rather than simple marriage." this series of algorithms is essentially a paradigm revolution from "tools" to "smart assistants." if we are to be seos, we can keep pace and adjust our strategies in time to seize the opportunities of this change。
