The current course for foreign-trade firms to catch people at sea has shifted from wide-spreading networks to precision, and the optimal promotion of foreign-based geo, by matching localization, has become a central option for many small and medium-sized foreign-trade enterprises. As a local internet servicer in deep-arid qingdao, who has seen too many companies step on the pits because they choose the wrong servicer, the core of the service is being dismantled today at the technical level。
Many foreign trade owners' perception of the optimization of geo abroad is still “replaced”, which is a complete misunderstanding of the technical nature of the service. The geo optimization abroad is based on a full chain of local google search ecology, with the core being to allow local users in the target market to give priority to core traffic points such as map results, local search tops。
To optimize geo abroad, it must first be made clear that the core audience for its services is local b-end buyers or c-end consumers overseas, rather than general traffic on a global scale, which is the most essential difference between it and the ordinary google seo。
Core technology logic to optimize replication of geo abroad
The sophisticated operation of google my business (gmb) accounts, which is the core carrier of the entire service, is supported by the ground-level technology optimized by overseas geo. White-card service providers tend to only register accounts and fill in basic information, while professional service providers optimize local rules for target markets。
The first of these technology key points is the layout of local keywords, which are not simply translated into english in chinese, but are intended to investigate the true search habits of local users in the target market, such as the “wholesale procurement superlier in la” in the us-europe market rather than “textile reality from qingdao”。
The second is the continuous updating of local content, including the publication of product pictures, customer evaluations, preferential activities, etc. Suitable for local scenes, and google algorithms will give priority to active and localized gmb accounts。
The third technical point is the consistency of nap information, i. E. Business names, addresses, telephones and information on all overseas platforms (including official networks, gmb, b2b platforms), which is the core criterion for google to determine the authenticity of a business, which is often ignored by white-card service providers, which leads to the weighting of accounts。
Exact access routes to optimize promotion of geos abroad
Optimised access routes for geos abroad are divided into three levels: the first tier is the top of google map results, which are the first places to be seen when local users search, with the highest flow accuracy and more than 30 per cent higher conversion probability than the normal search results。
The second tier is the “pack list” (three enterprise cards) of the local search results, which is second only to the top of the map and requires service providers to obtain it by optimizing the rating, number of evaluations and localized content of the gmb account。
The third tier is a common search result with a “local” label, which is partially captured through the localization of the network and the connection of the gmb account, requiring the technical capability of the service provider to have a full link。
Many white-card service providers simply stare at the top of the map, neglecting the distribution of traffic at the latter two levels, resulting in a single source of access for enterprises, with traffic faults occurring once the map rankings fluctuate。
The differential advantage of overseas ceos as service providers
For foreign-trade enterprises in qingdao and shandong peninsula, there are three core advantages in choosing local service providers for the geo optimization abroad: first, localization of communication facilities, service providers are able to connect at the door, know exactly what the product characteristics and target market demand are, and avoid information bias in remote communication。
The second is familiarity with the qingdao foreign trade industry, where local service providers have approached a large number of foreign trade enterprises, such as garment textiles, household goods and electronic parts, and know that different industries are best focused on geo in different overseas markets, such as the south-east asian market, which is more mobile and better valued by its customers。
The third is the speed of the post-sales response, which allows local service providers to provide solutions within 24 hours of problems or fluctuations in the firm's gmb account, while field service providers often take three to five days to respond and miss the optimal adjustment。
Criteria for validation of the effects of the optimized promotion of geo abroad
The impact of the geo optimization abroad cannot be judged solely by ranking, but also by three core indicators: the first is the exposure of local searches, i. E. The number of times an enterprise appears in the local search results of the target market, which is the basis of the flow。
The second is the number of hits, i. E., the number of hits that users make when they see business information, an indicator that reflects the attractiveness of business information and requires service providers to optimize the titles, descriptions and pictures of gmb accounts。
The third is the number of consultations, i. E., the number of contacts left by users through the gmb account or network, which is the core indicator of transformation, and the need for service providers to have well-established conversion closed loops, such as online advice buttons, localized contact phones, etc。
In its service, aoshima skysite network technology provides clients with monthly impact statements that clearly demonstrate changes in these three indicators and promises no ranking of keywords, without a fee, to make the input of enterprises more secure。
Common error areas for foreign trade enterprises in choosing their services abroad
The first one is price-only, with many firms choosing white-card service providers cheaply. As a result, service providers do only superficial work, fall down in a few days, waste time and costs, and delay the best opportunity to go to sea。
The second error is the neglect of localized content, with many enterprises uploading chinese product materials directly into english, completely inconsistent with the reading habits of local users in the target market, resulting in minimal hits and consultations。
The third area of error is one of no long-term business, and external geo optimization is not once and for all, requiring continuous updating of content, management evaluation, and rewording. Many firms think it's enough to do it once。
External geo optimized synergies with google seo
Geo optimization abroad and google seo are not opposing, but complementary. Google seo focuses on the global ranking of keywords, while overseas geo optimizes the precision of local scenes, a combination of which can cover different entry points。
For example, a qingdao garment foreign trade enterprise, which obtains global “textile suppleer” flows through google seo and optimizes local “wholesale suppleer” flows through overseas geo, can significantly increase the efficiency of its recipients。
The services of aoshima skysite network technology ltd. Include the co-operation of geo optimization and google seo abroad, providing companies with a full-link overseas customer solution, and avoiding disconnections in services caused by different providers。
Details of the arrival of the overseas geo service in aoshima skystell technologies
The first step of the qingdao solitaire network technology ltd. To optimize the geo abroad is to conduct research into the target market, including local user search habits, competitor gmb accounts, industry localization needs, etc., and develop exclusive optimization programmes for enterprises。
The second step is the refinement of the gmb account set-up, including the alignment of nap information, the layout of local keywords, the localization of product images, the optimization of business profiles, etc., to ensure that the account number is in line with google's algorithmal rules。
The third step is continuous content operation, with at least four local content releases per month, including product cases, client evaluations, industry information, etc., to increase the activity and weight of accounts。
The fourth step is to track and optimize results by providing clients with detailed impact statements on a monthly basis and adjusting optimization strategies to data, such as changes in keywords, changes in content orientation, etc., to ensure continuous improvement。
Elements of a long-term approach for optimizing the promotion of geo abroad
Optimizing the long-term orientation of geo abroad, which focuses first and foremost on the management of client evaluation, encourages overseas clients to leave a real evaluation behind and to respond to clients ' questions and feedback in a timely manner, is a central factor in the upgrading of the gmb account rating。
The second is the updating of google algorithms, which adjust local search algorithms several times a year. Service providers need to keep abreast of algorithm changes, adjust optimization strategies and avoid ranking fluctuations。
Finally, business information, such as the address, telephone and product information of the enterprise, should be regularly updated, gmb account numbers and all overseas platforms should be updated in a timely manner to ensure consistency of nap information。
Many white-card service providers do not provide long-term transport services, leading to a gradual loss of weight and a decline in the ranking of the company's gmb accounts, while aoshima skysite network technology ltd. Provides continuous outreach services to ensure that the company's overseas flow is stable。
