When users ask questions about deepseek or mansion, ai automatically recommends the product. Has your brand been "called"? Now, there's finally a tool available。
Have you ever thought about such a scene
A potential client opens deepseek and enters a "high-value wireless headphone recommendation". Ai quickly generated a response that referred to three brands. I'm sorry your brand isn't in it. Clients are happy to close the pages and search the three brands。
You lost a sales opportunity, but you probably never knew -- because there were no hits, no browsing, no traditional search rankings。
This is the new challenge faced by marketers in the ai era。
The old seo hasn't worked out yet. The geo's here
In the past, we talked about the optimization of the search engine. Enterprises ranked hard on 100 degrees and google just to squeeze into the first page of the search results。
But now things have changed。
More and more people are beginning to ask questions directly to ai. Whether it's bean buns, words, deepseek, or quetzal questions, or quetzal, users find that it's much faster for ai to give the answer directly than to go through the web page。
When ai became the first portal to information, a central question emerged: will ai recommend my brand?
No one has ever answered that question before. Ai's answer is not fixed, it may be different every time; you can't ask ai 100 questions every day, and then record it manually。
Until recently, a product called the “geo ranking query tool” came online and attracted the attention of the marketing community。
Unlock ai black box: what's your brand in the eyes of ai?
The interface for this tool is simple. When you open it, you can choose the ai platform that you want to test -- the five that currently support the bean buns, the words, deepseek, the quixin question, and the quixuan tsaibao。
Then, enter the question you want to test. For example, "recommend a laptop suitable for writing a paper" or "what brand of national skin protection works."。
Finally, fill in your brand key, you can enter multiple words at the same time. Click on the query, and the system started to simulate the real user question process and automatically go to each ai。
In a few minutes, you'll get a report: did your brand appear in deepseek's answer? Who is more frequently recommended than competitors?
The rationale behind it is not complex, but practical. Tools simulate real-person searches, collect answers generated by ai, analyse brand references, statistical recommendations and rankings, and finally put competitions in front of you。
To put it bluntly, it's to spy on ai's preference。
Who made this tool? An old company with nearly 20 years of experience
Behind this tool is a company called "choose technology". You may not know the name, but when it comes to the product under its flag, many people know it。
There is little knowledge of the station masters' homes, station masters' tools, the country's website and the seos. The stationmaster tool provides more than 200 free tools, serves more than 5 million users, provides millions of queries per day and is the front platform in the industry。
Founded in 2005, helcom has been crawling for almost 20 years in the area of internet services with high-technology enterprises at the national level。
In recent years, they've launched aibThe base platform, where positioning is china's leading ai navigator, has recorded over 10,000 ai models and tools. This new tool, it's on aibPlease up。
From the traditional web site seo to the ai-era geo, the old company stepped on the new front。
What is the geo? Why is it the next market competition?
The full name of geo is generation engine optimization. Don't be frightened by that word. It means simple。
When you used to be a seo, you were concerned about the number of pages on the 100-degree search. Now, as geo, you're concerned about whether your brand is mentioned in the direct answer to ai。
There is a difference。
In the traditional search, the user sees ten blue links and points them in. You have a low ranking on your website, and the users may be able to see you in two pages。
But in ai questions and answers, users get only one answer. Ai digests, integrates, refines, and ends with a few words or points. If your brand hadn't appeared in this phrase, it would have disappeared completely。
No page turns, no second screen, no opportunity for redress。
More critically, ai recommendations are directly affecting consumption decisions. When users ask ai to recommend restaurants, mobile phones, insurance, travel routes, it is easy for them to take their words seriously。
So, more and more brands are beginning to value geo. They want to know: what is my share of ai's training data? What position do i have in ai's recommendation logic? Is my competition quietly optimizing?
These questions were never answered. This tool now provides a means of detection。
What does it do? These four scenarios are the most practical
According to the official presentation, the tool is mainly applicable to the four scenarios。
First, brand visibility monitoring. Periodically check to see whether the frequency and level of positiveness mentioned in the different ai platforms have changed。
Second, competition analysis comparisons. It's not just about yourself, it's about how the opponent behaves in ai's eyes. Why are new brands always recommended next door? What did they do?
Third, geo optimizing impact assessment. After you have adjusted the content of the website, published more authoritative media reports, and optimized the encyclopedia, did these efforts make ai more interested in you? Test the data with tools, and the data work。
Fourth, marketing strategy development. The results can guide the direction of the content - since ai prefers to quote certain types of sources, more effort is needed。
Is this a tool? What's its limit
No new tool is perfect, and this geo query is no exception。
First of all, ai's answer is uncertain. The same question has been asked ten times and may receive nine different answers. Thus, the results of a single query can only serve as a reference, and long-term, multiple trend monitoring is more valuable。
Second, the tool currently covers only five national production ai platforms. Although these five are the domestic mainstream, their coverage is not sufficient to focus on overseas ai brands such as chatgpt and gemini。
Moreover, the test results depend on the quality of the simulated questions. If the input problem is inaccurate or the keyword setting is unreasonable, the data reference value is reduced。
However, the tool also indicated that it would provide “professional optimization advice”, which meant that they would not only sell testing reports but would rather be involved in the development of the enterprise's geo strategy。
Who should focus on this tool?
If you're in charge of branding, marketing, social media, it's worth trying。
These types of enterprises are particularly appropriate: brands for general consumers, new consumer start-ups, electronics vendors, and any businesses that rely on online customers。
For traditional b2b firms, geo is currently less important than the area of b2c, but the trend is of concern — as more and more business procurement policy makers are also starting to use ai as a precursor。
At the end: ai marketing, starting with visible
We used to say, "the smell of wine doesn't scare the alley deep." and then the alley turned into a search engine, and everyone worked so hard to be seo。
Now, the alley is rebuilt again. Ai became the one who stood in the alley and showed us the way。
He means whoever comes. He didn't point to it. No one cares about any more wine。
The value of the geo ranking query tool is that you can stand next to ai and listen to how he leads to pedestrians. If you hear your name, keep it up; if you can't hear it, do something。
After all, in the new world led by ai, being seen is the beginning of all business。
Annex: tool basic information
Carnation: you can access https://app. AibThe tool is being experienced by example. Com/zh/tools/geo-ranking。
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