Everyone who works for seo has heard the phrase: “the king, the king, the king.” often, a high-quality external chain can help the website raise its weight and increase its exposure. For a seo master, it is not difficult to build a high quality outer chain. But finding high-quality external chain distribution channels and methods has become a first-class challenge for start-up companies that have no reputation, or for seo newcomers. This article is for you who's upset about it。
Do you know how effective and high-quality external chains are? Let's start with a few examples: when you search for a brand in google, you find a business page that contains links to the entrance to the brand site:
Or, when you look at the relevant information in a certain industry, you find some authoritative websites, which compile a large number of relevant business directories, including jump-links to a network of business officials:
In other cases, when you read a newsletter about a news or pro bono event, you find links to the website of some of the sponsors:
These are more common outward-chain forms, and they tend to lead to stable effects, with higher user hits and often referred to as high-quality external chains. Often high quality external chains have the following characteristics: platform weights are high: well understood, when your website is recommended by a highly respected and important person, users will love the house and have a sense of trust in your brand. The google business page in the first example is a good illustration. Your trust in google will also be passed on to your brand, and there is a good chance that your website will be accessed through the platform's backlink. High operational relevance: extra-link publishing sites need to be highly relevant to your business content or around the same themes, which will help you to better expose content to a more accurate audience. As in the second example, if the business’s services are in the marketing and digital fields, the presence of industry-renowned communities such as the american marketing association will attract more potential customers. It's unique: if it's difficult for your competitors to build links from the same source, and you can do it, it's an excellent opportunity for you to build high-quality links. In general, this requires purchase to be obtained, often with advertising links, sponsorship/donations links, etc。
As a first-time new seo, with no resources, no experience, how can we build a high-quality outer chain
Here's a good advice from fisherman: don't rush to it, and don't be blind when you have no resources or experience. For example, while some high-quality external chains are acquired through advertising and sponsorship, whether this is the best-valued and best-fit for your business will require further analysis. All you need to do in the early stages is to think carefully, learn to analyze competitors and build brand names。
Here are a few specific lines of thought:
In order to get an opportunity for your back chain, the core will always be to create quality content. Never find this difficult. You need to have a clear understanding of what is in the same industry market, and then create and optimize it in a targeted manner. And this is an appropriate tool to get some of the information you need: one of the ubersuggest toolsThe pagemark of the nent ideas, which enters keywords, shows the wide range of relevant articles that are available on the market and that can show their dissemination on the media and facilitate your screening。
In order to create competitive content, you can first screen some good articles for analysis and optimize your content in relation to different dimensions:
Only if you transcend your rivals and develop your own unique features can you emerge from many of the same elements and attract the attention of high-quality outer-chain resources。
Through pre-screening and analysis, you may already have a list. And as a little new person with no visibility, if you want to put a chain on the other side's platform, you need to take the initiative to remember you. You can comment on the quality of each other's content, share some of their own ideas, or even leave some flattery. If you leave a question that deserves the author's response, the relationship will be half complete. When you quote high-quality content from your own website, you may wish to send an additional e-mail to each other to express your appreciation for their content and to express your gratitude, which also provides a basis for good communication between the two parties. After all, building a counter-chain is usually a mutually beneficial act, and when this healthy cooperative relationship is sustained, the counter-chain becomes the perfect weapon for you to lead the website efficiently. In view of the fact that most offshore companies will choose to establish an offshore resource platform, fishers here share this additional e-mail in english only for your information:
We know that cooperation and the building of relationships often lead to more opportunities for outward-chain distribution. And the social media platform is based on its powerful communication and interactive function, which is the fertile ground for you to actively display brands and keep your interactions. When you can publish new content in the media with a more stable frequency, you can not only attract opportunities for collaboration, but can also lead others to quote your content, form a fission spread, and help your website to upgrade its ranking。
If you are a new foreign trade firm, and you want to increase the opportunities for publishing by building contacts with others, it is recommended that you remain active on the social media and maintain a stable frequency of content distribution, even if it is simple, and that if it is real enough, original enough to create a brand image with memory, there will be new opportunities for automatic access。
Indeed, it is not easy to build high-quality outer chains at the outset, especially for small and medium-sized enterprises, where information asymmetries and human resource constraints make it difficult to compete with powerful counterparts. Small fishermen's marketing tool - [seo automation marketing] works to address marketing difficulties for these businesses. It also specializes in the design of an ai extra-chain generation feature for outward chain distribution, which automatically recommends high-quality outer-chain platform resources to users, allows for the release and follow-up of multi-platforms, easy to operate, even if you are a new seo。
