3. Self-media promotion act
Media outreach (english: we media promotion) refers to marketing by enterprises or individuals using their own media. Marketing, public relations and customer service maintenance are mainly done using social networks, short videos, microblogging, microblogging, today's headlines, platforms like 100 degrees, fox searches, phoenix, uc, or other internet collaborative platform media. The benefits of such outreach are that it can be replicated at any time and in accordance with the needs of the enterprise, and that, in the absence of large outreach activities, it can also develop feelings with its own users and enhance brand loyalty, without the need to pay a large amount of promotion costs in hard or soft。
If a media-wide self-media matrix is to be developed, while maintaining a relatively high-quality and high-frequency interaction, it will generally require a strong content marketing planning team, which will be comprehensive and cost-effective, and a slower way of seeing results, which will require years of investment。
The main media outlets of the main platform are micro-credit public, today's headline, fox search, net ei, 100 houses, new wave watch, phoenix media, teen penguin, little red book, beijing time, uc fish, short book, titanium。
Read more: promotion from the media
4. Question-and-answer methodology
Question-and-answer outreach (q&a promotion) is based on the question-and-answer platform's rules of inquiry and response, the graphic programming of questions and answers, the embedding of products and services of the enterprise in an objective presentation of what is of the greatest interest to the user, the achievement of the aims and effects of third-party platform marketing, and a better image and brand gain. Question and answer promotion is interactive marketing, interacting with potential consumers and embedding commercial advertising, and is a marketing approach dominated by reputational marketing。
Mainstream domestic question and answer platform
The main mainstream platform's question and answer channels are widely known, dog searches, field questions, knowledge, 360 questions and answers, and so on。
For more information, please visit: question and answer promotion
5. Soft law promotion
The software promotion (english: press release promotion) is a "text ad" written by the market planners of enterprises or by the clerks of advertising companies in relation to hard advertising. Compared to hard advertising, the essence of soft words is "soft" as if a needle was hidden, unearthed and invisible. If posted on a high-authority platform, the software could continue to be reproduced on other websites and serve as a multi-platform outreach。
The main channels for extension of the software are the new wave, the internet, the fox search, the tetum, the phoenix network's five portals, the china network, the lightnet, the xinhua network, the learning power, the consumer daily news network, the interface news, and the main media website. The portal's coverage, user base and traffic increase the exposure of enterprises。
For more information, see: software promotion
6. Web catalogue promotion
The website catalogue (english: site directory) also known as the catalogue, web navigation or web catalogue, refers to the system of web-page resource cataloguing that is formed by collecting web resources manually and organizing their subject matter manually with those web resources of some value. In each category, web site names, links to web sites, executive summaries and sub-categorizations fall into this category and can be viewed in the classification catalogue by level。
High-quality site catalogue sites are currently charged, and most well-known site sites do not include new sites, small sites, and the available site catalogues are now available with only a few small sites, which are best weighed and analysed before submitting applications to avoid waste of time and effort。
For more information, please visit the website directory
Vii. Distribution of information
Categorized information (in english: classified information) is also referred to as classification advertising and refers to activities that use a web-based platform, the classification information website, to disseminate information as a primary means of communication, in order to enhance brand name and business image. The dissemination of disaggregated information is a derivative of web 2 and a new generation of internet applications, making the network more accessible and liveable to ordinary people. Advertising, which is seen daily on television and in the press, is often imposed on users regardless of whether they wish to do so or not, and is called passive advertising, while information about recruitment, renting, tourism, etc. Is actively sought and referred to as active advertising。
Mainstream disaggregated information dissemination channels include 58 co-towns, 88 yellow pages, china's classified information, the world classification, ali baba, the supply and demand information network, 168 and so on。
For more information, see: classification information
8. Encyclopedia promotion law
Encyclopedia promotion (wiki promotion) is the use of an encyclopedia application platform to promote marketing in the form of phrases to promote brand name and business image. The processes that are promoted in 100 degrees are not difficult, but are mainly the creation of phrases, the preparation of their content, the selection of reference materials, the application of phrases and the development of five parts of accounts. When creating words, it is possible to supplement the original words by creating a distinctive one, if it is discovered that the words are already used。
The main distribution channels are encyclopedia, dog search, 360 encyclopedia, fast encyclopedia, wikipedia, mba think tank encyclopedia, mini encyclopedia, etc。
Read more: encyclopedia
The forum outreach act
The forum outreach (english: bbs promotion) is a platform for businesses to use the forum as a web-based exchange to disseminate information about their products and services through text, pictures, videos, etc., in order to provide targeted clients with a deeper understanding of their products and services. The end result is a network marketing exercise that promotes corporate branding and market awareness。
Mainstream forums are promoted through a wide range of outreach channels, such as kiosks, knowledge forums, and soybean communities, as well as vertical portal platforms, which can be selected for replication according to the industry's needs。
For more information, see: forum outreach
Ii. Seo extralinking strategy
1. Orderly issuance of external chains
The outer chain is a cumulative process, a steady and sustained growth process, which cannot go on for dozens of days a day, followed by many days without having to wait for three days and two days in the sun, which is not favoured by the search engine and may also be punished by the search engine, which negatively affects the website。
2. Diversity of outer chain forms
This external chain cannot be built simply because it is of good quality, but it also requires simultaneous hyperlinks, plain text links and photo links to enrich the form of the external chain。
3. Diversification of external chain channels
Many seoers always make external links to one or more websites. Extralinks should be done on different types of websites, such as video, news platforms, question-and-answer platforms, forums, microblogging, classified information, etc. This diversified external chain structure tends to gain greater confidence in the search engine。
4. Extra-chain directional diversification
Extra-chain orientation refers to an external chain that cannot be simply a url link in the process of outer-chain construction, with multi-link distribution, with key words designed to optimize the creation of an independent landing page。
5. Diversity of anchor text
The selection of a key word for the same link to be extended to extend some of the relevant long end words synchronized to build the outer chain when the outer link is built, taking into account, of course, whether the link page can overwhelm the meaning of the word。
6. Search engines have their own extra-platform chain promotion
Some of the search engine sites have their own platforms that are available to record them in an out-link that is more effective. For example, the 100-degree search engine, the 100-degree billboard, the 100-house, the 100-degree library, etc。
7. Selection of large platforms for outreach
The stability of the outer chain will have a greater impact on the weight of the website, and it is suggested that a large platform be selected for outreach, and some small platforms may be deleted or have less weight and less effective platforms。
8. Avoiding spam chains
