In the previous article, we spoke about the main points of google ads. This article, let's just say, another important tool for google outreach — seo。
The direct translation of seo is the search engine optimization (search engineering optimization) and refers to traffic exposure through optimization both inside and outside the station, enabling the website to meet admission requirements and to rank up in the search engine keyword search results。
In terms of search results, google seo does natural rankings and google ads do advertising rankings。
Before we start, let's talk about the difference between google seo and google ads。
Google advertising has the following characteristics: it works quickly and can increase exposure and flow in a short period of time; it is accurate and can be located precisely in the cities of the country it wants to drop, according to its own needs; and it requires sustained investment costs and stops the flow immediately。
Google seos have the following characteristics: slow results, google seos need a certain amount of time to be effective, and the competition for keywords may take months or even longer; low costs, high value for sex, but more manpower is needed; the resulting flow is more stable, with sustained exposure and free flow with a constant source; the user trust is higher, and the search results presented by seos are more likely to gain consumer confidence than advertising, and the conversion rate is higher。
For the vast majority of sellers, google seo and google advertisement are not optional, but rather mutually reinforcing and mutually reinforcing. Both approaches should be combined when budgets and energy allowed. For a web site, google advertising can be used to introduce traffic because of its minimal impact in the early stages; with some success, google advertising can be translated into higher rates and lower costs。
To be a google seo, the following should be noted:
1. Key words, keywords, or keywords
Before doing the seo, we need to study keywords to understand the common search terms, the more hotter the keywords, the more traffic we can bring; in addition to keywords, the long end words, synonyms and keywords on similar subjects。
Once key words have been identified, we need to optimize the content of the web site with keywords to ensure better relevance of web pages to keywords. The first is the title and description, which require displaying the core business keywords of the website and avoiding repetition of keywords and excessive word count; furthermore, we need to insert keywords on the page. It is important to note that blindly stacked keywords are meaningless and a reasonable distribution is essential: the core words are placed on the first page, the column pages are placed in secondary keywords and the detailed pages can be inserted in the relevant words and long endings。
2. Optimizing the structure and content of the website
A good web structure can help users quickly find information and allow google to climb into more pages. In the early stages of website development, we have to consider whether the content of the site is reasonable and consistent with consumer usage and whether it can provide a better experience for consumers. The quality of the content and the clarity of the picture affect the weight of the website。
3. Internal and external links to the website
The inner chain of the website refers to a link that jumps inside the site and jumps from one page to another. A completely isolated web page is difficult to climb and seo is more difficult. The external link to the website is a page link to a stand-alone site on other websites. The outer chain needs to consider three dimensions: relevance, authoritative link itself. The greater the chain, the higher the quality, the higher the weight of the website and the higher the impact of the quality on the weight. We can put our links on social media platforms
In addition to the three main aspects mentioned above, such as the originality of the content of the website, the speed of its loading, etc., will affect the effectiveness of the seo。
It is hoped that the article will help sellers。
