Today we will only talk about how to optimize our foreign trade website for rankbrain。
The rings have recommended two simple and easy-to-reach techniques:
(1) increased number of hits
Google rankbrain judge and rank the user's love by the number of hits on google search results, and the user's love is ahead of the others
Increased hits
You can be in title and desAdd some numbers to the profile (research shows that people prefer to click on content with numbers)
You can use google ads to set up a few more ads in the corresponding advertising groupIncription
You can study the competitors' websites, title and desCription, imagine yourself as a potential user, see which websites you're going to click, and then pick up the fine to optimize your title and desCription。
In short, you need to study user psychology, take care of user pains, raise title and desAttraction and competitiveness of crime
(2) reduction of website/page exit rate + improvement of user stay time
Google rankbrain prefers content that the user likes, and the degree of appreciation is the rate of exit (bounce rate) + stay。
In general, the lower the exit rate, the longer the stay, the higher the google ranking。
You can check in on your google analytics, and it is clear that all the pages with a good ranking are with a low drop-out rate (under 60%) and a longer stay (over 1 minute)。
So, what do we do
At the beginning of the content, don't talk, say as many words as possible about the value of the content, and tell the reader what my content will get after seeing it。
And encourage people to continue reading, for example, by adding a keep reading
Rejects the large paragraphs and uses the min paragraphs as much as possible。
Small paragraphs make it easier and more interesting for users to read。
Now there's a growing flow at the moving end, and the little paragraphs are more readable at the moving end, which is an important point for seo
It is suggested that everyone, whether writing a description of the product or writing an article, try to improve readability by keeping user demand tight, being short, sharp and using small paragraphs or project symbols。
2. Using reddit to dig new keywords
Reddit is often referred to as “the front page of the internet”, which means that reddit will have a lot of new and potentially popular topics (keywords)。
If you already know the subreddit where the target audience is, go directly
If not known, go topic search using keywords in reddit。
Then look at the results of subredbits and threads。
Finally, the corresponding threads are viewed over and over again to identify the recurrent keywords/terms。
Because if a subject is hot on reddit, it will be mentioned repeatedly。
For example, i'm talking about..In the threads corresponding to the topic of ink building{\chffffff}{\ch00ff00} and 'coThese terms are repeatedly mentioned:
And they're the key words i never thought of before
Good! I have a new idea about content creation
3. Continuous updating of old content
New articles are being added, new products are being sent, and old content is being ignored. This is a mistake many friends would make。
In fact, you need to keep feeding old blogs and old product descriptions to keep up with the new demands of users。
It's hard to rank with the weight that was built up and the quality that is kept up to date
It is recommended that you:
Whenever new topics are seen, consider whether they could be added to existing website content。
Alternatively, the website is regularly reviewed for keyword ranking, and when new high-quality keywords are found, appropriate optimization of tdk and content is required。
Changed, social sharing, extra-chains, it'll do a great job
4. Full utilization of broken l from wikipediaInks
It is well known that external chains from high-priority websites have a significant impact on rankings and are more difficult to access than climbing。
Here's a little trick to get a wikipedia line
When wikipedia finds out there's a chain of death, they don't usually delete it right awayI don't know
This dead chain is our precious time before it is updated or removed。
Step: use this search command in google for search:site:wikipedia. Org + "dead l"This post is part of our special coverage syria protests 2011
Access to search results page related to your website (wikipedia page)
Press 'ctrl + f '(mac is command+f) to search for 'dead l' on the corresponding wikipedia pageThis post is part of our special coverage syria protests 2011
Then jump to tag "dead i"Ink's place
Finally, create a high-quality text on your website that can replace the dead chain, and submit it to wikipedia。
The key to the best ranking of “diving” competitors word
In fact, there are two main ways to dig up keywords:
1 enter keyword in keyword tool
Two looking for your rival already has a ranking key word。
Today we highlight the second:
First of all, find a couple of websites that are well ranked in google
The domain name of the website is then placed in tools such as semrush or spyfu. New ring commonly used semrush。
Finally, it is ok to get a list of key words from the natural ranking of competitors from which valuable keywords are selected。
6. Maximum content sharing
The content is king。
Content optimization is an essential skill for every seoer, and we have said many times before, from headline, url to keyword setting, photo optimization, to highlight two points that are more easily ignored:
Use a short url:
Short url tends to get more hits. More hits = higher ranking。
Except for domain names, each url is the best to write no more than three keywords。
Highlight social sharing button on page 2
Textile social sharing buttons, where the page is visible, can significantly increase the number of social sharing of content。
Social sharing, on the other hand, can bring traffic to the site, increase reverse links and indirectly influence the ranking of the site。
7. Production of high-quality off-site links (export links)
In recent years, as hummingbirds and penguin algorithms have been updated, the hilltop-google algorithm seems less important。
In fact, hilltop still plays an important role in the search engine, despite the fact that it has been 10 years。
It's mainly telling google whether your page is a "hub" of information. If so, it is in favour of ranking。
The criterion for determining whether or not a link is the quantity and quality of the link。
So i suggest you all:
Each page has at least three export links to relevant high-quality, high-weight websites。
Of course, there's no need to make irrelevant export links for the number of cards
Export links also require a certain level of card user experience, adding as needed or desired by the user. For example, a link pointing to the interpretation of wikipedia is made to a relatively cold trade term。
8. Page guide for google in two or three pages. Heavy
Even for high-quality content, if seo does not have a place, the ranking may be stuck on two or three pages。
The following is an example of a very practical and efficient way to move the two- or three-page page to the front page as soon as possible。
Three steps:
1 use the new version of google search console to find key words on pages 2 or 3。
Enter the new edition of google search console--"performance on status--"average position"-- choose ranking--"find key words in 11-30
(if you see the number of hits on a keyword ranked 11-30, then the optimal value of the keyword is more validated
2 establishment of authoritative pages on websites
Using ahrefs tools:
Enter the home page url, click search。
B. "best by l" clicked on the left sidebarInks, you can see the most authoritative pages on the website (mainly based on external chains)
3 link in authoritative page setup
It's going into the authoritative backstage of the two pages, and it's going to do something that points to the two- or three-page landing page of the one key word。
Good use of the word “because” in mail promotion
When we write new blogs or publish new products, we can do some mail marketing, e. G. Sending new articles to the site's subscribers, sending discount messages to older customers, etc。
But in the age of information bombing, how can users not click your mail into the trash
Okay, you can try to add the word "because."。
When a user sees a new email alert, two questions come to mind: who sent the email? What does the mailman want
And you, if you answer these two questions briefly and quickly in your mail, give yourself a legitimate reason to send an e-mail and meet the psychological needs of the user, which could lead to a higher response rate
10. Ds to optimize youtube videoCription
Youtube video search results occupy half of google's front page, a fact that must be known。
And this fact is unlikely to change dramatically for a long time to come。
Now, the rings are introducing you to a technique that will enable your youtube and google video to achieve high-ranked keywords:
Write 200+ video description
Here is my video, hope you like it!
It was a big mistake
Because google needs to rely on the title or description of your video to understand your video content, and the text here also helps to rank the target keyword。
This is what the website for foreign trade is about, building googleseo optimists network, which is sharing today, hoping to help you. The ninering network is a technology company that focuses on the development of technology for google seo and the foreign trade website. If you have a need to build and expand overseas websites, or are interested in the construction of a foreign trade website and the optimization of googleseo, you would like to know more about the ninering web (www. Syoseo. Com)。
