For distribution
A few days ago, the topic of microblogging #quinming metro super-american tea card was sold # on a hot search, prompting online discussion. The kunming subway, inspired by the city's tea flower, has launched three thematic commemorative cards entitled “cracking the face of the beauty” and “face of the child” and has developed the natural beauty of kunming and the human underworld to serve as an innovative collection of city literature for citizens and tourists。
A flower can read a city
The mountain tea flower is the market flower of kunming and has been deeply integrated into the city's bloodline since its establishment in 1983. The monk of ming dynasty lamented as a monk: “the cold and ferocious spring, the tea of the mountain, the head of the tree swallows fire and the snow burns red for half a day.”
For distribution
This time, the kunming subway launched three mountain tea medals named after the “cut the beauty face” and the “male of the jade belt” respectively, all of which are well known as yunnan mountain tea。
“cracking the face of a beautiful woman” is characterized by a petal between red and white, as if the cheek of a beautiful woman had been slashed with a red mark and poetic; the face of a child is pink, as if the child was a true smile; and the chastity of a jade purple robe is folded over the petals, the purple and red, and the face is expensive. The yunnan mountain tea plant has a long history and has a deep cultural base and is the most distinctive flower of the red earth. The three designs show the diversity and beauty of mountain tea flowers, incorporate the deep feelings of the kunming people about the flowers and represent a modern interpretation of the city's business card。
Online and offline
For distribution
This time, the mountain tea card uses a combination of online and offline distribution patterns. The online channels include the quinming subway enterprise and the shivering app, the kunming subway operation, which facilitates the purchase and mailing of all the country's internet users; and the core stations of the kunming subway, which cover several lines, such as the university town station on line 1, the winding station at the municipal administration centre, the pond alley station on line 2, the east wind square station and the five-way station on line 3。
“the three-colour mountain tea card is sold at $136 and can be used on public transport and subways in 336 cities throughout the country, with a discount of 9 per cent in kunming. According to the kunming metro staff, the tea card at the two internet stores on the line was sold empty and is expected to be re-loaded next tuesday. As of 4. 30 p. M. At 17 p. M., the metro staff, after checking, told the reporters that “three and four remain at the university town and kunming south station, which may soon be empty”
“when i found this card yesterday, i ran from one stop to another at noon and ended up at the north station of the train and bought this beautiful face.” the citizen ms. Lee was very satisfied with the mountain tea card, “it's so beautiful that it can be hung on a bag and it can change colour”
Quinming subway has a card card
In recent years, the chongming subway's original traffic card, based on its unique design philosophy and deep cultural content, has become a new vehicle for the image of the city。
• the “twilight card” introduced in 2025 is only 28 mm in diameter and is designed to be disassembly, and passengers are free to make individualized creations with accessories such as velvet toys and crystal drops。
• the quinming viii vote, which appeared in 2024, was based on landscapes such as the “dama bridge willows” “official fishing lights” during the dawn period, using traditional writing techniques, with a stylized and historical apostilles, as well as an artistic and practical form, which was listed as an official souvenir of the “month of cultural heritage protection” and succeeded in stimulating the collection of literary fans。
• the “cow tiger copper case”, launched in 2023, is a joint card to rejuvenate the brass civilization. The front of the card, based on a prototype of the treasure of the town hall of yunnan museum, has been hailed by xinhua as an example of “living sleeping relics” by finely retrieving the tattoo details of the ancient bronze instruments through the sculpture process. It triggers social media topics that are exposed more than 500 million times, making them bright-eyed business cards from kunming culture。
• in 2022, the “yunnan 18 odd” comic card presented its home-grown style in an easy sense of humor. Li qunwu, a well-known cartoonist, converts special folklore such as “eggs for sale with grass” into cartoons, and scans can also watch dynamic short films and trigger a boom in the air。
From mini-microcards to historical drawings, from regravings to folklore comics, the kunming tecs is telling urban stories in multiple ways. These creative products, which combine practical value and cultural depth, not only enrich the travel experience of citizens, but also allow the culture of spring city to spread as the subway lines expand. In the future, as more cultural elements are incorporated, the kunming subway may be another window that will display the charm of spring city, allowing every journey to carry the city's story and temperature。
