In response to a frequent question from clients as to whether “sites are updating original articles, site optimization or not”, although the algorithms have been adjusted to a hundred degrees, with a growing emphasis on building web content, favouring high-quality and original articles, many companies have sought specialized writers to write high-quality articles, but the site has not improved, because the focus is on the quality of the articles, while the seo skills of the articles are ignored, and the content of the operations are used, not only for users, but also for the search engine, which reduces the value of the high-quality content. How do website articles do seo optimization。
I. Optimization of article titles
1. The title of the article is novel, it is not repeated on the internet and it does not need to be too grammatical, logical but must be innovative;
2. Directly poking the pain of the user, meeting the user's search needs;
3. Inclusion of article keywords in the title, which appear in the first half of the title;
4. The title of the article controls 30 characters, preferably not more than 25;
5 the title consists of two parts, with a semi-colon in the form of a “single” or “,” in english;
Ii. Layout of key words in articles
1. The title of the article should contain keywords that correspond to the subject of the content;
2. The number of keywords 3-5 should not be too large, and the first sentence of the first paragraph must appear in the middle of the sentence approximately three times and at the end it must include the keyword;
3. Keywords must reflect the current page and need not consider the entire site;
4. Keywords must be searchable in the same way as users, in accordance with user search habits. How do you know they are searchable by users? Please refer to the 100-degree bid backstage keyword planners;
Iii. Narrative writing of articles
1. The description shall include keywords and not exceed three times;
2-100-degree semantics do not always depend on a keyword. For example, the "seo marketing website case per day" can be divided into "seo website per day" and "market website case"
3. Control of the number of words written by the description, not exceeding 100 words;
4. Description of the subject matter of the content to be written, to be clear about the characteristics of the product, to be refined in terms of demand or distress, and to highlight user concerns;
Iv. Context requests
1. Text of articles with rough processing;
2. Clear structure, with 1/2/3-point structure for articles that are user-friendly and quickly accessible;
3. The content paragraph keyword appears three to five times to control its density;
4. It is not appropriate to overload each article and control within 100 words to reduce user reading pressure;
5. Important statements that set the background colour and attract user eyes;
6. The graphic combination, noting the relevance of the photo content to the page;
V. Photo optimization
1. The image is to add the alt tag and the title label, the contents of which are expressed in the label, to match the page content and incorporate the keyword;
2. The size of the picture, which must be met by: 121 x 75, which is a 100-degree scale, which facilitates presentation on the left side of the search results page;
3. The picture is placed at the end of the first paragraph and not at the beginning;
4. Add a text description to the bottom of the picture, directly showing the purpose of the picture;
5. The content of the picture must be related to the content of the page and is high-resolution and not larger than 200 kb;
In conclusion, the article seo optimizes, which appears to be simple, but which is of great help in optimizing the ranking of articles, many companies do not pay much attention to the value of the articles. Through the article, we can do more to optimize the long end words and to produce more accurate users, with a low number of long end words, but basically a habit of searching for users in need, which is one of the ways of helping the website to gain rapid access to natural flows。
