Coloured contact lenses, a contact lens with colours and colours. Initially, it was intended to shield patients with eye injuries, and it could also be glorified. And now, colored contact lenses have become the most important “touch pen” in makeup. The business of “pretty” eyes expanded from a small market to a popular track。
It's a billion-dollar market
The pink shop, the glowing makeup mirror... This shop that has always attracted consumer photographs is not a make-up shop, but a special store for contact lenses. Consumers who come to the store are more interested in the colour and color of the lens than in the basic function of choosing the degree of the lens and wearing comfort. Journalists noted that some consumers who were selecting commodities were not even close-sighted and that they would purchase colour lenses with no degree of magnitude for their makeup。
Sales workers told journalists that non-routine colours were also beginning to favour consumers. It's a hot color that sells empty. Journalists have learned that coloured contact lenses are of different types according to the life of the lenses, such as day throw, month throw, season throw and year throw. Consumers need to replace themselves with lenses, and the shorter the life cycle, the greater the consumption。
Consumers interviewed on the spot indicated that the purchase of colored contact lenses would cost almost 3,000 per year。
The data show that the sales of chinese market terminals for colored contact lenses exceeded 20 billion in 2020. The agency projects that the market for coloured contact lenses in china could reach 50 billion yuan in 2025。
Inhalation and gold! The colored contact lenses are worth over $1. 2 billion
As demand continues to grow, a number of coloured contact lens brands have experienced explosive growth and the industry as a whole has also attracted significant financing。
A glasses shop in the western monobusiness, beijing, has been operating the framework glasses business. A new area has recently been opened at the door, in preparation for the upcoming coloured contact lens business. The head of office expects that the increase in this business will significantly improve the performance of the shop to around 20 to 40 per cent, with 80 per cent coverage in the future。
Not a few have entered the coloured contact lens track in recent years, and a number of chained brands have used existing door stores to build self-developed coloured contact lenses。
Public data show that, to date, 16 investment events have taken place on coloured contact lenses, revealing a total of over $1. 2 billion. Six such cases occurred in the first eight months of the year, with over $880 million of financing disclosed。
The industry has a high threshold, blocking many businesses
Despite the surge in size, it was not easy to share a piece in the coloured contact lens industry. The two thresholds of operating licences for medical devices and high stocks have blocked many businesses。
Colored contact lenses are required to be one of the corneal contact lenses, a third category of medical devices and the highest level of medical equipment. The production and sale of coloured contact lenses requires a licence for medical devices. Journalists have learned that it is not easy for companies selling contact lenses to apply for a licence to operate medical devices。
In addition, new consumer demand for colored contact lenses also requires higher pre-investment and increased inventory demand。
