Guangzhou's beautiful sharp beauty chain is a well-known multinational beauty group, whitney international, which has been strong and robust for almost 20 years and has a reputation at home and abroad. Since 1989, whitney has evolved from a beauty centre to a large group of beauty industries that combine the development, manufacture, brand marketing, beauty chain, education training, oem/odm brand processing and production。
Whitney has been working on the long-term development of cosmetics since 2000. The whitney industrial park, a modern production base of 80 acres, has been approved by the state authorities and certified as gmp, iso 9001-2000 and cat. In an effort to accelerate development and bring it into line with international markets, whitney has established a global centre for the purchase of high-quality cosmetic raw materials in hong kong, the australian research centre for natural plant cosmetics and the plant raw forest. These have provided good quality assurance for the products of the united states store and have won a high level of reputation and loyalty from consumers。
The beauty shop originated from the discovery and study of “natural plant active ingredients” in the north-eastern australian rainforest. Whitney first chose australia as the research and development centre for natural plant cosmetics, one of the world's best conservation countries. At the same time, natural plants are fully financed from australian farms and, in cooperation with the university of melbourne, plant raw materials are refined。
In keeping with the concept of natural plant skins, green products, today's women and families are provided with a new and comfortable life of “green, professional, fashionable, healthy” beauty and comfort. Consumer groups range from infants to 80 years of age, from head, face, body, hand, foot to product, and involve personal household care items such as skins, cosmetics, oil, facial masks, hairdressing and bathing, and adequately protect every member of the modern family. Currently, there are 19 series, 216 products and 486 individual products, which fully meet the needs of different segments of the population。
Since its entry into the mainland market in may 2004, the beauty shop has opened more than 1,000 chains and shopping centres in over 300 cities. For more than nine years, we have established a combat and creative sales business team. Be familiar with chain systems and platform effects, explore profitable models for single-store, chain operations suitable for the meri store, and become trusted business partners for the affiliated business。
Today, the chinese economy is integrated into the world. In the future, beautiful stores will be international. Successes and dreams, beautiful shops, flying together. Beautiful supermarkets should not have criminal records. They should be fully competent。
2. Recognition of corporate business and development concepts。
3. A certain investment capacity is available to cover the costs of shop opening and early operation。
It would be preferable for the affiliated businessmen to have a shop that meets the requirements of the headquarters, either owned or under a lease agreement。
5. Recognize the headquarters system and understand to maintain its image。
6. Have some managerial capacity and good business credibility。
7. A spirit of entrepreneurship and patience。
The beauty store's advantages and success stories:
The whitney group, after decades of steady development, has accumulated a wealth of management experience that has resulted in an independent operating system, from opening a shop to business development. At present, there are 1,000 beautiful shops, which are easily replicated in terms of size and regulation, changing the traditional investor's ability to work alone and reducing investors ' investment risks and costs
Brand advantages:
(b) a long-term commitment to the development and promotion of pure natural skins, ranging from mature professional female skins to beautiful women skins, responding to the needs of modern people for a green environment and fully caring for every member of modern families
Image advantage:
A new style, a new image of the shop, a simple, natural style, full of gas, unforgettable
Product advantages:
Australia has established the natural plant cosmetic research centre and natural cosmetics raw plantation plantation plantation plantation plantation plantation plantation, which provides good quality assurance for the production of beautiful shop products. (b) the united states small store's home care products, consisting of 19 series, 216 items and 352 projects, adequately meet the needs of different segments of the population
Price advantages:
The national uniform retail price, ranging from a few dozen to several hundred dollars, maximizes the needs of the various consumer groups; plus good quality, low prices and low prices, to meet mass consumption, so that any customer can buy a good。
Chain edge:
A unified image, style, product, price, promotion policy of the union stores can easily create a scale effect, increase impact, attract consumer eyeballs, form strategic alliances and enhance single-shop competitiveness and risk resistance
Management advantages:
All union monuments are standardized
Training advantages:
In-house staff are trained in the headquarters system to learn and acquire expertise in products, displays, sales, services, storage, logistics, finance, etc., and provide on-site guidance to instructors prior to the opening of the business to ensure that training knowledge is standardized and managed within the store and that sales are conducted smoothly. The fair store supermarket association process, which communicates with headquarters through telephone calls and comments on official websites。
2. To examine the operation of the direct headquarters and other affiliated stores, and to consult with them on their intentions。
3. Once the association's branding has been established, a letter of intent to join may be provided to the company's headquarters and the relevant identification documents submitted for review。
4. After formal signing of a cooperation contract between the union headquarters and the union business, the findings of the investigation are confirmed。
5. The survey assesses the premises provided by the affiliated businesses。
Designing and estimating the cost of a union store based on a single shop image. Once determined by the parties, the work was completed by a third party team。
7. Training-related business models and management guidance。
8. Completion of renovation inspections, preparation of raw materials, commissioning of equipment, installation of the shop environment and opening of advertising。
The specific costs of joining the brands, which have a variety of membership options, in the form of fast foods, take-aways, large wine houses, etc., are determined by the city in which the association is located and the type of association chosen。
The price required to join the first-line cities and the third-line cities may be quite different, and generally the cost is between 200,000 and 500,000。
Everything depends on the location of the city and the shop where the union is located and on the projects that it chooses, but the choice must be made carefully and carefully, and if considered and chosen, action can be taken。
